This document outlines steps for analyzing a domain and website from multiple perspectives. It discusses analyzing related elements, keywords, age, history and popularity of a domain. It also describes analyzing the on-page elements of a site including health, content, structure, users and keywords. Additionally, it recommends analyzing a site against its competitors through competitive analysis of traffic, links, content and social media. The goal is to provide a comprehensive review of both the domain and website from technical, user and competitive standpoints.

3. Domain Analysis
 Related Elements
 Keywords/ Brand name
 Age
 History
 Popularity

4. Related Elements
 URL
uniform resource locator

5. Keywords
1. How many keywords you are using in
Domain Name
2. 2. Are you using your brand name in
Domain?
3. Did You Mean Page

6. Age
Domain age conveys trust to
website visitors and to the
search engines.

7. History
 Domain name history is most important,
Your website depends on your domain
name.

8. Popularity
 How many peoples searching your
domain?
 Is your domain name is in instant
search?

9. On Page Analysis
 Health Check
 Content Review
 Page Structure 1
 User Review
 Page Structure 2
 Keyword Analysis
 Website Review

10. Health Check
 Perform a site search
 (”site:www dcs.com”)
 Review the total pages indexed
 Duplicate content review

11. Content Review
 Quality.
 Length.
 For Human or Robot.
 Ease to read.
 Invisible text
 Cloaking
 Duplicate content

12. Page Structure 1
 Search-friendly URLs
 Complete and relevant Title Tags
 Unique, relevant Meta Descriptions
 Ease to access

13. User Review
 Site load time
 Home page layout
 Landing pages Keyword focus

14. Page Structure 1
 Review of internal link structure
(including anchor text)
 Image names
 Image sizes
 HTML review

15. Keywords Analysis
 Keywords in <title> tag
 Keyword density in document text
 Keywords in headings (<H1>, <H2>, etc. tags)
 Keywords in <alt> tags
 Keywords in MetaTags
 Keyword Mistypes
 Keyword stuffing

16. Website Review
 Flash
 Frames
 Site Accessibility
 Sitemap
 Site size
 Site theme
 IP address
 Redirects (301 and 302)

17. Competitive analysis
 SW Analysis
 Competitive Site List
 Content Analysis
 Social Media
 Traffic Analysis
 Link Analysis

18. Competitive Site List
 Industry competitors (primary market)
List 3- 5 leaders of industry and direct
competitors.

19. Content Analysis
 Top pages
 Quality
 Uniqueness
 Types of content
 Calls to action
 User-generated content

20. Social Media
 Active channels
 Level of engagement
 Frequency
 Relationship
 Branding

21. Traffic Analysis
 Alexa.com
 Compete.com
 Semrush.com
 etc

22. Link Analysis
 Total number of links
 Total number of linking domains
 Link building content
 Quality of links
 Source of link generation

23. Recommendations:

24. Any
Question???