App developers needs to know the LTV - user lifetime value. This is mostly needed for financing and marketing purposes. This slideshare shows how to extract the needed data from Flurry analytics and leverage a free online calculator to get the result.

1. MOBILE APP LTV
Calculation Using Flurry

2. About Me
MD @ Kontera (Blog/Text Monetization)
Co-founder / CEO @ SOOMLA (Ad LTV as a Service)
Co-founder / VP Sales @ Eyeview (Video Ads & Analytics)

3. About SOOMLA Traceback
Flexible integration with your BI and Attribution via S2S APIs
Leverages listener SDKs that require zero client side code
Unique technology that extracts ad revenue per user from
inside the ad-networks

4. LTV Calculation Steps
Find your ARPDAU
Your key retention rates - where to collect them
Use online LTV calculator to get the result

5. FINDING YOUR ARPDAU

6. Aggregated Daily Revenue
Monthly Revenue
Revenue from Google Play $6,000
Revenue from Apple $2,000
Ad Revenue $40,000
Total $12,000
Daily Revenue - the monthly revenue divided by
number of days. In this case it's $400

7. DAU in Flurry - Step 1
Go to the "Active Users" view and select "Last Week"

8. DAU in Flurry - Step 2
Either collect the data points one by one by copying and
pasting or simply download the CSV

9. Averaging DAU
DAU
Sunday 2,450
Monday 2,305
Tuesday 2,773
Wednesday 3,054
Thursday 2,957
Friday 2,597
Saturday 2,278
Average 2,631
Tip - the DAU usually fluctuates during the week so it's
important to use average of at least one week

10. ARPDAU Calculation
ARPDAU - the daily revenue divided by the average
daily active users (DAU)
Calculation
Average Daily Revenue $400
Average DAU 2,613
Total $0.2

11. KEY RETENTION RATES

12. Retention in Flurry - Step 1
Select "Return Rate" and set the date filter to "Last
Month" and the resolution to "days"

13. Retention in Flurry - Step 2
Collect the points from the bottom row - this is the
average retention rate for that day

14. Key Retention Rates
Retention Rate
Day1 37.90%
Day7 8.70%
Day14 4.10%
Day30 1.10%
Note - we took a slightly lower number for Day30. Flurry
had only Day28 Retention

15. USING THE CALCULATOR
http://blog.soom.la/2016/04/clv-calculation-modeling-lifetime.html

16. Feeding Retention Data In
Use the key retention rates from step 2 in the top part of
the LTV calculators

17. Feeding ARPDAU Data In
Use the ARPDAU we calculated in step 1 in the bottom
part of the calculator

18. The Result
The result is shown in the bottom part of the calculator

19. Thank you!