Car Market Segmentation: Demographic, Psychographic, Geographic Factors
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This document discusses different ways to segment the car market, including by demographics like age and income level, family life cycle, psychographics like lifestyle, and geography. It provides examples of how each of these segmentation types can be used to divide the car market, such as segmenting by income level into lower middle class buying hatchbacks and upper class buying SUVs, or segmenting geographically between the car markets in India, Europe and the USA.
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Car Market Segmentation: Demographic, Psychographic, Geographic Factors
- 2. Market Segmentation Market Segmentation Demographic Age Income Level Family Life Cycle Psychographic Lifestyle Geographic Country
- 3. Demographic Segmentation Age
- 4. Income Level Car Market Lower Middle Class Middle Middle Class Upper Middle Class Upper Class
- 5. Family Life Cycle Family Life Cycle Hatchback Sedan SUV MUVs
- 6. Psychographic Segmentation Life Style Self- Efficacy Moderate Self- Publicist
- 7. Geographic Segmentation INDIA EUROPE USA
- 8. THANK YOU