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1. Achieving Personal Success
Innovation Made Personal
By
Yasir Afzal Rajput

2. INTRODUCTION
• This presentation is based on the teachings of Mr.
Tom Kelley.
• He is the author of best-selling books on
creativity.
• He is also a highly respected general manager of
IDEO, a firm that enables clients to create
innovative products.
• This presentation will appeal to all professionals
in businesses and organizations.

3. Resist the forces that chip away
creativity
• Every Child is an artist
• The problem is how to remain an artist once
we grow up.
– Pablo picasso
Every Entrepreneur should make an
effort towards innovation.
No Innovation – Case Nokia!

4. Gordon MacKenzie
• Funky and fun sculptures
• Spoke to school groups – starting with
kindergarten to 6th graders.
• He spoke about being an artist.
• Only 2 hands go up in 6th graders as compared
to 100% in kindergarten.
• Its OK to be an artist, design thinker,
innovator – even if it raises eyebrows.

5. For a career you love
Three Circles that overlap to create common grounds:
1. What are you good at - COMPETENCE
2. What you are born to do – HAPPIEST, PASSION
3. What people will ay you to do – Respect from people.
The extra mental energy will be used to make. Keep a
notebook for your ideas, when did you feel the
happiest to discover, when you are the happiest? This
is very important to get the grip on 2nd circle.

6. Start Good Habits
• Good eating habits lead to a good lifestyle.
• Similarly, healthy habits help you in future
1. Think like an International traveler – Hyper
State of mind to check, hi brain state of
awareness. Observe, Scan, Monitor.
1. You can learn more
2. Higher state of awareness
3. Spot more opportunities.

7. See with new eyes
• The real act of discovery consists not in finding
new lands but in seeking with new eyes
– Marcel Proust

8. Field Observation with fresh eyes
• Tom Kelley and his team discovered new ideas
on how children actually go about brushing
their teeth when designing a toothbrush for
Oral B– Kids Brushes
• Change in the stick grip size
• Accounted for 18 months of increased sales.

9. 2. TREAT LIFE AS AN EXPERIMENT
• RISK – PREPARING TO FAIL “EXPERIMENTS”
• Going through a big book - can be
intimidating
• Failing forward
• I haven’t failed – Thomas Edison
• Although he was piling up failures.
• I have just found 10,000 ways that do not
work. – Thomas Edison

10. 20th Century Example
• WD 40
– Water Displacement
– 40, because first 39 formulas failed
– Its been on the shelf for 50 years
• Dyson – Vacuums
– 5,128 failures in proto types.
– Presently one of the richest people in Europe.
– Was he married – what about his spouse.

11. Cultivating an attitude of wisdom
• Healthy balance in confidence in what you
know and distrusting in what you know just
enough to keep you thirsty for knowledge.
• Keep learning – from cradle for crave.
• Keep thirsty for more knowledge
• Be confident in what you know.

12. Mark Twain
• Its not what you don’t know that gets you into
trouble.
• Its what you know for sure that ain’t so.

13. Don’t over look data
• Best buy’s failure to see Napster
• 1 billion lost to failed analysis of data by
bestbuy.

14. 4. Work with your whole brain
• Tortoise Brain – actually smarter,
contemplation, you can assign little tasks.
• Address the tortoise mind.
• Ah Ha Moment – Lightening Bolt is actually
the tortoise mind completing its work.
• Your mind needs some space. Day dream etc.

15. TORTOISE BRAIN
What is Tortoise Brain, it’s;
• Where rumination happens
• Works on things in the background
• Where contemplation happens
– Its when at night you give yourself a task and
when a sudden bolt of lightening strikes with a
suitable solution. Newton, Archimedes.

16. Thank You
• Sole purpose of sharing this presentation is to
help professionals in being successful.
• Comments and suggestions
– yasirafzal@yahoo.com