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Evaluation new
1.
2. 1) In what ways does your media
product use, develop, or challenge
forms and conventions of real media
products?
3. SYNOPSIS
Lux miller, a young award winning photographer has her life turned
upside down when suffering a bicycle accident that left her self
doubting her every move. after a series of developed photographs she
cant remember taking, Lux is led to believe there is someone out
there watching her every move. Looking for answers, she is forced
on a scary journey finding this mysterious stalker. who is he? Is he
real or is it just Lux's mind playing dark tricks on her?
7. Title - Sans serif grunge font all in caps,
hidden by brush work done in Adobe
Photoshop
Reviews and reviewers name - Audience
will trust reviewers and ergo be
persuaded to watch the film
Strap line – “The camera never lies” used
in a lot of horror film posters to leave the
audience intrigued
Cast name – Audience may be persuaded
to watch the film because of who is in it
Billing box/production logos/BBFC rating
8. Inspiration derived from film posters that uses
images which reflect their film title – For
example, “The Last House on The Left” shows
a house, “The Eye” shows an eye. We used
this in ours, since our film is called “The Dark
Room” and our main image is set in a dark
room
12. Like other film websites, we created something called
ANTICIPATORY SAVOURING – We enhanced the film
anticipation for the audience in the future, building excitement
and drawing more people into the enthusiasm through:
13.
Matches style of poster and includes same features (for
example, the same picture, reviews and reviewers, cast
list, date line “Coming soon”)
Billing box and production logos included
Trailer is embedded in the body of website
Social bookmarking (media convergence, enables
audience to find out more about the feature)
Navigational bar (again, relates to anticipatory
savouring)
Terms and conditions/copyright notice at the bottom to
make it look more professional
14. Part 1 - introduces the idea of the
movie
Part 2 -- will give hints to the plot and
possibly some sort of climax.
Part 3-- may hint the cast or provide a
montage of quick clips, possibly other
hints to the movie itself
STRUCTURE
15. • Part 1 – In our trailer we use an establishing shot of
London, and of Lux, our main character. Audience
can perceive she is a photographer
• Part 2 – Audience get a sense that the character is
paranoid, and is being chased.. They also see clips of
the bike accident which may suggest the narrative
• Part 3 – Audience get a tone of horror/thriller
through the music that changes near the end, and
dark room quick shots
STRUCTURE
16. GENRE/NARRATIVE
We succeeded in creating something that was the right balance between a
psychological thriller and horror feature, albeit finding the middle ground was
difficult.
Narrative – Character is mentally disturbed which means the ‘villain’ is in her head
and not real. Usually in horror there is an actual ‘evil villain’ usually male and more
dominant than vulnerable female. In this case, she serves as both protagonists.
(Vladmir Propp)
We challenged the status quo by having a genre that is less clearcut.
Blur of common fears – trailer demands audience to make a judgement on what is
fantasy and reality
18. • Very conventional – We use underground
places (e.g. the tube inspired by the film
‘Creep’) closed places where there is no
escape (cable car, inspired by the film
‘Frozen’) and also a Dark Room (scary isolated
setting, like in the Human Centipede, Saw
franchise, evil dead)
• London landmarks – because it is a BRITISH
production audiences will be able to identify
places
Location
20. Fast cuts - create pace and a sense of panic. Viewer needs time
to understand and process what is going on in each shot and
that makes them apprehensive (realised in my trailer in
particularly via all the rapid bike wheel and dark room shots)
CAMERA WORK/EDITING
21. Lots of low angles to make audience feel vulnerable and dominated
by, just like the main character Lux is. Canted (tilted shots) are
also present which disorientate the viewer
CAMERA WORK/EDITING
22. Close ups – makes audience identify with a character and
empathise with their emotions, therefore persuading them to
watch the film
CAMERA WORK/EDITING
24. SOUND
• Non diegetic soundtrack – Sinister, eerie,
slow music used – creates a juxtaposition with
action that’s going on therefore creates a
sense imbalance
• Creepy/sinister diegetic sounds – heavy
breathing, doors creaking, wheels rolling,
• Lack of dialogue – Something isn’t right…
worried voice
26. • Target audience will feel sympathy for main
character Lux because of GROUP
IDENTIFICATION – Our chosen demographic
can relate to her because of same
age/personality/even lifestyle maybe and thus
be more persuaded to see the film
• Creepy stalker/guy who will intimidate young,
vulnerable, good looking female is a very
generic convention in horror/thriller films
CHARACTER
30. • Red/black colour scheme
• Blurred picture
• Big emphasis on Dark Room
location
Could be improved by:
Having same font in trailer as well
Strap line “The camera never lies” in
trailer too
Also including cast name in trailer
Reviews/reviewers also included in
trailer
31. `
Trailer Website Poster
Font Different to website and
poster
(used “Trajan Pro” for film
title)
Used “Skins and Bones” for film
title
Used “Skins and
Bones” for film
title
Tone Sinister from the beginning
however there IS a contrast
between light and dark which
is not present in ancillary tasks
Dark and eerie (black smudges
create sense of mess and chaos)
Dark and eerie
(black smudges
create sense of
mess and chaos)
Colour
Schemes
Lots of red (dark room) in
between light shots
Red/black/white/
Colours presented in trailer and
poster will adjust mood of viewer.
Dark colours = intense/action
packed situations
Red/black/white/
grey
Language Direct address:
“What would you do?”
Words associated with horror
“Thrilling”
“Haunting”
Declamatory:
The camera never
lies.
Imagery Distressed female, a few shots
of the dark room, many
London locations, audience
get a sense she is being
chased etc
Emphasis on main character (Lux) Clearly a dark
room location
34. 3) What have you
learned from your
audience feedback?
35.
36. • Different audiences want
different things - Eg a male
dominated demographic
would opt to watch horror
films with blood and gore,
whereas a more female
driven audience prefer
something more
intellectually stimulating
with frightening and
unpredictable moments
• Audiences like predictability
• Sound effects especially add
to scary aspects of trailer
37. After finishing our
first draft trailer we
came up with various
questions to ask our
TARGET
AUDIENCE, that
would help us identify
the strengths and
limitations with our
production, and how
to improve our first
draft trailer overall.
38. 1) What do you think the genre of the film is? How can you tell?
2) What do you think the plot is? How can you tell?
3) What could be added to the trailer to make the plot and narrative clearer?
4) The target audience for this film is females from the ages 18-25. Do you think the
film would appeal to this demographic? Why?
5) Could you tell through the trailer the main character has psychological issues? If
so, how?
6) What issues do you think were raised and what themes do you think were
represented?
7) Do you think this trailer holds typical conventions of a psychological thriller or a
horror film? If yes, give examples.
8) Would you go see this film? If so, why?
9) Overall, what questions does this trailer leave you asking?
10) How would you improve this trailer?
First draft trailer viewing –
Target Audience Questions
39. • Everyone could identify the film as
a horror/thriller because of the
soundtrack, quick shots, name of
film, tone of paranoia evoked,
disoriented main character and
location shots (dark room) which
they all found quite frightening.
40. • Narrative possibilities were
grasped. All understood the
concept that she was being
chased/stalked without having to
know the full plot-line
41. •Age group of target audience
(Females from around 18-25)
is represented in the trailer
42. - Many questions were raised
- Good footage: including of
Lux in the dark room being
chased/scared
43. • More slow motion shots
• Change the font in the titles, seems to much like comic sans
• Too much bike footage going backwards
• Cut out the shot where she drops the picture – looks like she doesn’t like what she sees or
is just really clumsy
• Make it less repetitive so there is space to include some more unused footage
• Make more fast cuts into slow cuts
• Explore with other possibilities for the establishing shot, play with the idea of contrast
• Add a green screen at the beginning
• Use even shorter clips (a couple of seconds for each clip) and cut between different images
to build pace. For example, just a flash of Olivia on the ground, or looking at her reflection,
spread through the trailer. Watch some more professional trailers to remind yourself of
how short each shot can be. Images in a trailer need suggest events, not explain them.
• Consider beginning the trailer with the shot into the camera lens. Also, this is one of many
moments that will be fantastic when you have spent a bit more time on more ruthless
editing: don’t let the camera zoom out of the lens again at the end of the clip!
44. • Avoid putting clips in chronological order,
• Make clips shorter so more pace and climax is
built
• Make it less repetitive
• Change establishing shots
MAIN IMPROVEMENTS THAT
WE TOOK ON BOARD AND
APPLIED
45.
46.
47. 4) How did you use media
technologies in the construction
and research, planning and
evaluation stages?
Very conventional – underground places (tube) closed places where there is no escape (cable car) and also a Dark Room (scary isolated setting, like in the Human Centipede, Saw franchise, evil dead) London landmark – because it is a BRITISH production, audiences will feel identified with places