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SP THE MOTION PICTURE


                                                                                                                                                            Twitter
                                                                                                                                                            (2009/9/5  -­‐ )


                                                      2010 9
                                                      (2010/2/1  -­‐ )                           TV        SP                                               TV
TV         SP                                                                                                                                               Pre  Episode  VI
                                                                                                 (2010/10/16  -­‐ 2010/10/30)                               (2011/3/5)
Episode 0  -­‐ Episode  IV  
(2007/11/3  -­‐ 2008/1/26)
                                                  (2009/9/5  -­‐ 2010/4/21)




                        SP                        Episode  IVex.               SP           SP                     SP            SP
                      SP                                                                                                        (2010/10/30  -­‐                SP
                                         (2008/4/5)                           (2010/4/19)                         (2010/9/29)   2011/1/14 )                    (2011/3/12  -­‐ )

                                                                                                                                (2011/2/26  -­‐
V6                                                                                                                              2011/3/11)
              23:10  -­‐ 23:55

                                                                                                                                                  SP
15%                              18.9%
                                                                                                                                              (2011/2/24)
30000     SP THE MOTION PICTURE : @SP_movie
                                SP             SP         SP                                               SP  
                                                                                      SP                    2011/3/5  ) SP  
25000        2009/9/5  -­‐ 2010/4/21)                                                  2010/10/30  -­‐ )                 2011/3/12  -­‐ )


        @SP_movie http://twitter.com/SP_movie
        (2009/9/5 - )
20000                                                                     2010/9/29)                       2011/2/24)
                                                                                                      13,774
                                                                 (previous day    )                    8,665
                                                                                              (2010/12/14)                            20,325
                                                               (Revolution    )
                                                                                                                                      10,741
15000                                                                                                                         (2011/5/6)
                                                                                                                          2011/4/30
                                                                                                                             20,000
                                                                     2010/10/2
                                                                        10,000

10000
                        #SP_movie (2010/1/28~)
                        #SP_netabare (      2010/11/3~)

                                                                                                                        1000
 5000



   0
2

SP THE MOTION PICTURE : @SP_movie
                                                                                 1                                      3




                                                          SP                      SP               SP  
1800
       2009/9/5  -­‐ 2010/4/21)                              2010/10/30  -­‐ )       2011/3/5  )
                                                                                                    2011/3/12  -­‐ )
1600

1400                              (2010/2/15)   2010/9/29)                        2011/2/24)

1200                                                 SP-Spec
                                                     (2010/11/27 - )             (2011/3/5)                   532.8
1000

 800                                                                    (2011/3/11)
                                                                                                                 17.7

 600                                                                                                          2011/4

 400

 200

   0
@SP_movie
TVドラマ・映画におけるTwitter 活用事例 (SPスペシャル!!Part2)
TVドラマ・映画におけるTwitter 活用事例 (SPスペシャル!!Part2)
TVドラマ・映画におけるTwitter 活用事例 (SPスペシャル!!Part2)
TVドラマ・映画におけるTwitter 活用事例 (SPスペシャル!!Part2)
TVドラマ・映画におけるTwitter 活用事例 (SPスペシャル!!Part2)

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TVドラマ・映画におけるTwitter 活用事例 (SPスペシャル!!Part2)

  • 1.
  • 2.
  • 3. SP THE MOTION PICTURE Twitter (2009/9/5  -­‐ ) 2010 9 (2010/2/1  -­‐ ) TV SP   TV TV SP   Pre  Episode  VI (2010/10/16  -­‐ 2010/10/30) (2011/3/5) Episode 0  -­‐ Episode  IV   (2007/11/3  -­‐ 2008/1/26) (2009/9/5  -­‐ 2010/4/21) SP Episode  IVex.   SP SP SP SP SP (2010/10/30  -­‐ SP (2008/4/5) (2010/4/19) (2010/9/29) 2011/1/14 ) (2011/3/12  -­‐ ) (2011/2/26  -­‐ V6 2011/3/11) 23:10  -­‐ 23:55 SP 15% 18.9% (2011/2/24)
  • 4. 30000 SP THE MOTION PICTURE : @SP_movie SP SP SP SP   SP   2011/3/5  ) SP   25000 2009/9/5  -­‐ 2010/4/21) 2010/10/30  -­‐ ) 2011/3/12  -­‐ ) @SP_movie http://twitter.com/SP_movie (2009/9/5 - ) 20000 2010/9/29) 2011/2/24) 13,774 (previous day ) 8,665 (2010/12/14) 20,325 (Revolution ) 10,741 15000 (2011/5/6) 2011/4/30 20,000 2010/10/2 10,000 10000 #SP_movie (2010/1/28~) #SP_netabare ( 2010/11/3~) 1000 5000 0
  • 5. 2 SP THE MOTION PICTURE : @SP_movie 1 3 SP   SP   SP   1800 2009/9/5  -­‐ 2010/4/21) 2010/10/30  -­‐ ) 2011/3/5  ) 2011/3/12  -­‐ ) 1600 1400 (2010/2/15) 2010/9/29) 2011/2/24) 1200 SP-Spec (2010/11/27 - ) (2011/3/5) 532.8 1000 800 (2011/3/11) 17.7 600 2011/4 400 200 0