Prostate Cancer Canada has once again received a donation, our sixth from the Trillium Automobile Dealers Association, to be used as the sole prize in our annual raffle to raise funds for prostate cancer research in Ontario.

1. Rocking the Road…Again
September 26, 2017

2. Background
• In 2013, TADA (Trillium Automobile Dealers Association) generously donated
a custom Camaro ZL1 to Prostate Cancer Canada’s Rock the Road Raffle,
allowing 100% of proceeds to fund prostate cancer research in Ontario.
• In 2014, TADA donated 2 additional cars. The first, the North American Car
of the Year, Corvette Stingray 3LT, was raffled off on Father’s Day at the
Yorkville Exotic Car Show. The second car was a one-of-a-kind Mustang GT,
with the draw being held at the 2015 Canadian International AutoShow.
• In 2015, TADA donated a custom Audi S5 and again in 2016, donated its
fifth vehicle, a one-of-a-kind Dodge Hellcat. Both raffles had 2nd/3rd prizes to
increase the prize pool while offering purchasers multiple chances to win.

3. 5 Consecutive Sell Outs
Camaro
10K tickets
$170K raised
Corvette
11K tickets
$190K raised
Mustang
13K tickets
$225K raised
Audi
20K tickets
$340K raised
More than $1.3M raised for prostate cancer research since 2013
Hellcat
20K tickets
$410K raised

4. This Year’s Raffle
• Goal: Achieve a 6th Consecutive sellout for the campaign by selling 25K tickets
and raising $511K (+25% vs 2017)
• Digital marketing strategy to focus on social media ads (Facebook) and emails
to past purchasers
• Official Media Partner: Toronto Star will donate print ads to support sales
• Soft launch in early November, ramping up sales beginning on December 1st

5. This Year’s Grand Prize…

6. Valued at $175,000+

14. The Official Draw…

15. Canadian International AutoShow
• Raffle booth in prime location with
340K show visitors
• Feb 16 – Feb 25, 2018
• Deadline for ticket purchase
o Thursday, Feb 22 @ 9:30PM
• Official Draw
o Friday, Feb 23, noon – 1:00PM

17. For questions contact:
Yaz Maziar
Director, Digital Marketing
Prostate Cancer Canada
yaz@prostatecancer.ca
416-441-2131 x 241
@yazmaziar
Thank You!