A sample of a newsletter for entrepreneurs and small business owners. Written and designed by Yolanda Berry

1. Volume 1, Issue 1 November 2010
Welcome to our first issue of Vision. Our mission is to inform, inspire and support the
entrepreneur community as well as small business owners. As an entrepreneur myself, I developed an
idea about nine years ago to utilize my writing and designing skills to assist other small business owners
with producing promotional copy for their businesses. Creative Image Design Services was formed in
2001 and has currently produced a newsletter called Vision.
Vision is a quarterly publications that will provide entrepreneurs with business resources, market-
ing, financial, social media information as well as provide upcoming events in the community.
It is my aspiration to encourage other entrepreneurs to develop their vision, expand their knowledge and
reach their professional goals.
We hope you enjoy our first issue and find what you need to assist you in your business endeavors.
Building Your Brand: Importance of an Innovative Logo Design
Inside this Issue:
When creating your media kit or corporate identity package, it’s
imperative that you select the right logo design that will represent your
Introduction 1
company image. Choosing the right colors, fonts and images can influ-
ence your customer more than you realize.
Building Your Brand 1
The recent incident regarding “Old Navy” changing their logo
with a Logo Design
had a negative impact with their customers and caused an uproar which
made the company quickly change their logo back to the original design.
Social Media 2
You must take precautions and understnad the messages your
trying to project to your target audience. Building your brand consists
How to Apply for a 2
of various aspects of marketing including social media. Communicating
Grant
your image on all levels is vital tool. Your logo design is the first thing a
customer remembers besides your product or service. So make sure you
Events & Seminars 2
take into consideration what message you’re going to convey through
your logo design.
Forward comments or suggestions to: Yolanda Berry; Managing Editor Email: CreativeImageDesign@yahoo.com

2. How to Apply for a Grant
There are many opportunities for funding
your business. If you prefer not to take out a bank
loan for a small business start up, you may want to
Social Media in Business consider applying for a grant.
A grant is a one-time payment that is
Social networking sites also known as Web provided by the state and city chamber of com-
2.0 has become increasingly popular wit the new merce, state economic development agencies and
technology age that is rapidly changing how we state commerce departments. The time period for
communicate. the approval of your grant application can be a
It is important to build an online presence couple of months to a year. You will receive an
for your business that will market your product acceptance letter which will list all the conditions,
or service as well as establish a solid network of expectations and details of program. This is a
connections. Your profile page must be maintained binding contract agreement so make sure you read
and updated on a regular basis. There is also news it carefully before signing.
feeds that will keep you updated on your competi-
tor’s as well as your customers. Building a testi- You can get more information by visiting their
monial page proves to be beneficial to your online websites listed below:
presence.
The upcoming development on Linkedin, New Jersey: www.njchamber.com
a professional networking site, will allow you to
click on company names and view a landing page Newark: www.newarknychamber.org
which is a short one-page website and review top
ranking statistics of the companies. State economic development:
www.njeda.com/web/default.aspx
There are also government agencies such
as the Small Business Administration (SBA), US
Department of Commerce, US Department of
Housing and Urban Development and the US Dept
of Labor. You can research more information on
their websites at:
Small Business Administration:
Upcoming Events www.sba.org
Score, a national non-profit sponsored by the SBA, presents
US Dept of Commerce:
a seminar “Starting and Managing Your Own Business” at
2 Gateway Center, corner of Mc Carter Hwy and Market St www.commer ce.gov
on the 15th floor, Newark, NJ near NJ Transit Penn Station)
Registration fee $35 at the door ($30 if paid in advance) US Dept of Housing & Urban Dev:
includes a copy of 140 page textbook includes seminar pre- www.portal.hud.gov/portal/page/portal/HUD
sentations. Seminars starts at 9am-2:30pm held the 3rd Tues
of Jan, Mar, Apr, June, Sept & Nov
Dept of Labor: www.nj.gov/labor
For more info, please call: 973-645-3982
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