Value Proposition canvas- Customer needs and pains
Questionnaire 2012 2
1. 1
Lower 6th
Tutorial
Please can you answer these quick questions
Male Female
1. On a scale of 1 to 10. 1 = Not addicted and 10 = very addicted, how would
you rate yourself in relation to your mobile usage
1 2 3 4 5 6 7 8 9 10
2. What type of phone do you have?
3. Did you get it with a contract?
Yes No
4. What social networking site do you use most, if at all?
5. What would be your preference of communication in order, beginning with
1 = favoured method to 6 = least favoured.
Face to
face
Text/IM Voice
call
Skype/
facetime
Social
network
Email
6. Do you play any computer games on a games console or a computer/tablet?
Yes No
7. Do you play games on your phone?
Yes No
2. 2
Lower 6th
Tutorial
8. List these in order of importance to you: 1= most to 4=least
Phone TV iPod/similar PC/tablet
9. Do you use Moodle at Aquinas regularly?
Yes No
10. Are you a member of a band/club or other interest based group?
Yes No
If yes please specify.
11.Do you read books or use a kindle?
Yes No
3. 3
Lower 6th
Tutorial
Ofcom’s 2011 & 2012 Communications Market Reports reveal the influence
that communications technology now has on our daily lives, and on the way we
behave and communicate with each other.
“Our research into the use of smartphones, in particular, reveals
how quickly people become reliant on new technology, to the point
of feeling „addicted‟”
For this research, the adult age category was taken from 16 years upwards.
Smartphone users were asked to rate how addicted they are to their phones on a
scale of 1 to 10, with 10 = completely addicted, and 1 = not at all addicted.
For analysis purposes, those who gave a rating of between 7 and 10 have been
classified as highly addicted.
The main findings were:
According to the report in 2011, 37% of adults and 60 % of teens
considered themselves ‘highly addicted’ to their phones.
According to the report in 2012, smartphone usage is highest among
younger age groups
66% of those aged 16 to 24, and 60% of those aged 25 to 34 have a
smartphone, compared to 2% of those aged 65 and over.
Smartphones are beginning to affect social behaviour
Teenagers especially are ditching more traditional activities in favour of
their smartphone, with 23 per cent claiming to watch less TV and 15 per
cent admitting they read fewer books. (Ofcom 2011)
(65 per cent) of teenagers say they have used their smartphone while
socialising with others.
47 per cent) of teenage smartphone users admitted using or answering
their handset in the bathroom or toilet.
www.ofcom.org.
The independent regulator
and competition authority for
the UK communications
industries