On site seo the seo mindshift

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We do not or cannot guarantee or otherwise promise that you will
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Introduction ……………………………………………………………..... Page 04
Blogger’s Battle - Blogger vs Wordpress ……………………….
Playing with the Old Meta Tags ……………………………………
Incorporating LSI In Everything You Do ……………………….
Control the Website Using Internal Links ……………………..
Your Approach to External Linking ………………………………
Optimize Site For Speed & Performance ……………………….
How to Win Indented Listings ……………………………………...
Co-Occurrence Ranking Factor Anchor Text Dying? ………
The Rebirth of Link Earning... Link Building Dying Out? ..
Author Rank… Google Love Authority …………………………..
Understanding Facebook EdgeRank ……………………………..
Power of Social Media Signals ……………………………………...
Guest Blogging - An Alternative To Article Marketing ……
Your Approach to Broken Link Building ……………………….
Your Way to Link Building With Tynt …………………………...
Benefits of Content Repurposing ………………………………….
Mastering Local SEO ……………………………………………………
Mobile Strategies For Your Business …………………………….
Improving Your Video SEO …………………………………………..
Press Releasing Is Not Dead …………………………………………
Be Yourself… Brand Yourself ……………………………………….
Inform Search Engines Using Sitemaps ………………………...
Google’s Disavow Links Tool ………………………………………..
Through a Spider’s Eyes ……………………………………………....
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Conclusion …………………………………………………………………. Page 105

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Before we get the course going, I’d like to thank you for taking your
time to read this book.
This report is designed to help you accomplish your goal of ranking
your website in search engines. I’ll be showing you the steps I possibly
do to rank websites with a strong foundation.
Of course, powering your website includes focusing on multiple
methods than focusing on just one method which can be risky at some
point. Putting multiple methods to work or working to improve your
site performance, traffic and rankings at the same time can be very
powerful and can almost kill the chances of not succeeding.
2012 turned out to be quite a stunning year in the world of SEO.
Google is expecting natural growth of websites and not an All-OutBlast. The All-Out-Blast might work for you at first, but Google is smart
enough to figure out your foul play pretty quick which is when it’ll
turn out to be GAME OVER for you.
So your only choice to win the game is to play fair, this is exactly what
Google is seeking for.
All you have to do is mix up the various SEO tactics you know of and
your efforts will be more than enough to attract Google. But there are
two points you need to remember:
 NEVER Spam
 NEVER Overdo things
Your first step is to build a strong foundation, then go with a natural
pace and eventually your business will grow stronger and stronger.

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For ultimate success, you definitely need to invest a lot of time and
effort. Of course, money as well.
For those of you who may not find enough time to do SEO, you need to
be very careful when you hire an SEO expert/service. There are lots of
people who provide poor quality service that can sometimes hurt your
website. Poor tactics can damage your business. So be careful when
you pick one. Before you go for one, do a thorough research about the
service and look for what their customers has to say. This can give you
a better picture about the service.
As of now, Google is in the BIG process of evolving, so you’ll need to
keep an eye on things coming your way so you can check your site’s
performance and re-build your SEO plan.
While you take a new turn, there are some simple SEO basics that you
should not ignore.
Following the tactics explained in this report, you can definitely keep
your website in the safe zone of Google and you no longer have to fear
about getting your site wiped off by those fearsome Penguin and
Panda updates. As you know Google constantly changes its algorithm
without any notifications or warnings. So if ever you get hit, this
report has the solution for you.
Sit back, relax and find out what you can do to improve your website
traffic. I suggest you read through the whole guide once or twice and
understand the concepts in each part. Once you get a hang of it, you
will get an idea of what has to be done to further improve your
website.

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1
This is really a hot issue as to which blogging platform performs the
best in terms of SEO.
Yes, Blogger is an easy to use platform which is perfect for newbies
who love to try their hands on blogging. It’s very simple to get started
with setting up and publishing right away. No installations are
involved and you don’t need to get in to the trouble of dealing with a
hosting service. Also they have no advanced features to set up that
would be a headache for anyone who is just starting out. Simply put,
Blogger is the best place to start up if you want to learn more about
blogging. But don’t get it wrong – you can still enjoy thousands of
visitors to your blog.
I have been using Blogger when I first got in to blogging and I
switched when I felt the need to try out those fancy features in
Wordpress.
Now if you are a serious blogger, I’d say Wordpress is the perfect
option. Wordpress has a lot of flexibility and power. The widgets and
plugins that come with Wordpress can help you customize each and

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every aspect of your blog. You can have more control over the
functions of your blog.
I’m sure majority of the users would do thumbs up for Wordpress.
Obviously, it has much more capabilities than Blogger and is still
growing. In Wordpress, you can manage everything related to SEO for
each posts with the help of plugins. Whereas in blogger, there is a
huge limitation and the greatest disadvantage is that you cannot host
it on your own server. All the options you get are what the service
provides. Therefore in terms of SEO, I personally prefer Wordpress
over Blogger.
Now about the free Wordpress blog, there are limits as to what you
are allowed to blog and also a huge limit in the functionality you can
add. That is why it’s best to host your blog on a separate hosting like
NameCheap or HostGator.
Another plus point is that a self-hosted Wordpress blog can give you
complete access to features that a Wordpress blog can provide and
you can have complete control over it. Also there is nothing to worry
about getting banned.
After all, only you can decide which option is best for your needs. Once
again, if you are serious about starting an online business and
monetizing your blog, I suggest using self-hosted Wordpress blog.
Blogs with the primary purpose of driving traffic to affiliate programs
and get-rich-quick schemes (“Make six figures from home!!”, “20 easy
steps to top profits!!” etc) are not allowed on WordPress.com. Source

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2
Although you no longer need to optimize your meta description and
keyword tags for ranking individual webpages, you cannot completely
ignore it. In fact, a search engine grabs this little information to form a
snippet and show up in the search result.
For a strong influence over usability and accessibility, meta tags are
necessary. An interesting meta title and a description can ultimately
increase user click throughs. You will need to optimize them in a good
way but that doesn’t mean you should stuff in your keywords.
You may want to take a look at the character limits for each meta tags.

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Page Title
70 characters
Meta Description
156 characters
Meta Keywords
10
Google has been going hard against keyword stuffing, so all you need
to do is think of a better strategy on structuring them. You’ll want to
pay special attention to the tips below:
 Title the Right Way
For the meta title tag, include your page title, brand and phrase
that includes your main keyword in it. Take care not to overoptimize it by stuffing keywords. "Contact | eBiz Media - Internet
and Media Industry Leaders” would be an excellent example.
Avoid using “stop-words” in your title tags as these words make
little or no contribution to your search. Words like  I, me, you,
the, and  are a few examples of “stop-words”.
 Language Power
Keep your meta descriptions short, sweet, specific and attentiongrabbing. Your way of putting together the words of description
will reflect on the result. Add words that describe value in your
content and give users a good reason why they should click on
your result. That being said, you cannot write a description that
is not relating to your post. Misleading your visitors can almost
kill potential traffic and drive away users feeling they were used.
Rather it should contain the overview or the core message of
your page.
 Leverage your Credibility
If your brand is popular, then you may want to consider adding
it in your meta description tag. Adding phrases like “serving

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since 1995” or “As seen on BBC” can improve results by
influencing the users to click.
 Extra Bonus
Sprinkling possible target keyword in meta description will give
you an extra bonus of getting the words bolded when a user
types the phrase. But again, this doesn’t mean you should stuff
your keywords in it. Make sure you don't go overboard or never
abuse it. It can be really hard to recover from an over
optimization penalty.
 No Duplicates
Never copy and paste a meta description on all your pages. It
may take time but write a completely unique description for
every page you publish. I would suggest you to create a formula
that can help you generate unique descriptions. Never mass
repeat your title tags either.
 Call to Action
Make sure to add a “Call to Action” text in your meta description
tag. Adding words like “Learn why…” or “Discover how…” or
“Read more about…” are some good examples. This can be a
good addition to your meta description tag and when written
well, this can have a huge impact on user click-throughs.
 Keyword Variations
Feel free to add a mix of keyword variations in your meta
keyword tag, though putting any effort won’t do any good.
You must have heard of how keyword tag effect was long gone.
Due to stuffing keywords which was done to manipulate search
engines, Google has come to a conclusion of not using keyword
tags in its web search ranking. The same goes for Yahoo, they no
longer use the meta keywords tag anymore either. Both Google

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and Yahoo made the announcement back in 2009. And Bing at
one point said in a guide on how to optimize your page:
“It was abused far too much and lost most of its cachet. But there’s
no need to ignore the tag. Take advantage of all legitimate
opportunities to score keyword credit, even when the payoff is
relatively low.”
If you still want to use them, feel free to do so. And while placing
your keywords, sort them in descending order from the most
important keyword to the least important.
 Dublin Core
Dublin Core metadata is used to describe resources held, owned
or produced by companies, governments and international
organisations to supporting portal services or internal
knowledge management.
Dublin Core metadata is also used as a common exchange format
supporting the aggregation of collections of metadata, such as
the case of the Open Archive Initiative. In these cases, like in the
open environment of the Web, the concept of standardized
descriptive metadata provides a powerful mechanism to
improve retrieval for specific applications and specific user
communities. It is this need for “standardized descriptive
metadata” that the Dublin Core addresses.
Learn more about the power of Dublin Core and take advantage
of it now.
Following these tips can help you create killer meta tags. Now if your
question to whether or not to use meta tags are still unclear; then let
me help you again. There are major reasons why you should consider
using them.

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When your content is shared on social networks, many of these
networks use your meta description and display them. While your
snippet have a good effect on search engines, think of how effective it
can be when on social networking sites like Facebook and twitter.
Social Bookmarking sites like Digg does this too. Another point I’d like
to remind you again, your words get bolded on search engines when a
user types the phrase and you have a chance to grab attention to your
unique killer style description.
Now think again, do you want a sentence or two grabbed from your
content to show up in your snippet or a unique eye catching
description that can arise curiosity? You don’t want to miss it, do you?
SEOPressor is the #1 plugin for optimizing your meta tags.

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3
[Side note: Andy Black is an expert in this field, so I asked Andy to
share some of his expertise with you that I have included below...]
LSI (Latent semantic indexing) now plays a bigger role with getting
your websites ranked than ever before. Google and the other search
engines are getting smarter by the day and something that they are all
placing much more emphasis on is LSI.
It doesn’t seem that long ago when you could just include your “target
keyword” in the title tag and include it a few times within your article
content in order to rank somewhere for that keyword.
Times have changed and these days believe it or not you do not
sometimes even include your “target keyword” within your web page
in order to rank for it.
When Google crawls and indexes your web page it analyzes your
content to try and identify what the subject matter is “REALLY” about.
Whilst onpage elements such as the title tag and header tags are still
hugely important, it goes far beyond the words that you are trying to
strategically “force” into your content.

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Google analyzes each and every word on your page as well as the
placement, density and proximity. It can use this data along with the
vast amounts of data it already has on record to cross reference and
identify whether your content is a good match for what you are
claiming” it to be.
Here Is An Example Of LSI At Play:

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In the screenshot above you will see that the search term used was
“lose weight quickly”. However, the results that Google returns
emphasize the keyword “lose weight fast”.
This means that Google thinks that “lose weight fast” is more
RELEVANT than “lose weight quickly” and as a result ranks web pages
that are optimized for that keyword above web pages that are
optimized for “lose weight quickly”.
Google understands that “quickly” and “fast” is literally the same thing.
So what it has decided to do in this case is add more weight to the
search term that gets the most searches. In this case it is “lose weight
fast”.
You can see the huge difference in search volume in the screenshot
below.
To back this up Google even offers this search term as its first
suggestion when you type in the keyword “weight loss” into the
Google search field.

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If search trends started to change and say for example people started
to search for “lose weight quickly” more than they did “lose weight
fast”, then Google would place more relevance on the former.
LSI can change depending on human activity and search “behaviours”
and “patterns. That’s why it is wise to uncover the best words to use
for your content right before you “create it”.
By choosing the right words, placement and density you are actually
adding much more “ranking power” to your content. Whether it is for
your titles, header tags, alt image text, article content, anchor text ,or
anything else.
Probably the best way to uncover these words and the ideal
“statistics” is to use a software tool called Onsite Tycoon (Developed
by myself – Andy Black).
I developed this software to help me reverse Googles way of thinking
and to extract the best LSI words to include within my web pages
including the calculated keyword densities. It works and works
extremely well.
The software is very quick and easy to use and can uncover some
interesting secrets about your niche and the “core” keywords that you
need to be focusing on to create solid rankings and relevant content
that Google will value.
To get yourself a copy of Onsite Tycoon CLICK HERE.

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4
Internal linking is a SEO technique of linking one page on a domain to
another page on the same domain. It is not only a great way to
improve your rankings but also increases the crawl rate.
They allow readers to navigate through your website easily by
providing them more relevant content to read and also help spread
link juice around websites.
Internal linking is the best way to keep spiders crawling through your
website and index all of your content, thereby increasing the ranking
potential for each page.
Less bounce rate proves the authority and usability of a website.
Internal links can get the job done for you with little or no effort.
When readers click through the internal links, it can help increase

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page views and reduce bounce rate which is what builds trust in the
eyes of Google.
So always make sure to:
 Link relevant post in your content with keyword-rich anchor
text for which you want to rank your linked posts.
 Don’t stuff your content with irrelevant links. In short, never
overdo stuffs.
SEOPressor is the #1 plugin that can help automate internal linking.
Go to SEOPressor  Internal Links.
Click on Click to Add Internal Link.
In the window that appears, fill up the fields and click on the Add
button.

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In the above screenshot, seo marketing plan and search engine
optimization strategy will always link back to the post I have selected
in field 2 just 1 time in a post. This is just an example of how you add
internal links. You can change the settings according to your
preference.
Now internal linking is not your job any more.
If you don’t feel comfortable about leaving the job to the plugin, then I
suggest you do it manually which I personally prefer.

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5
Google is not only interested in looking for sites linking to you but also
those sites which you are linking to. So always make sure to link to
authority sites in your niche. Link to websites that are useful and
relevant to your content.
Also ensure that you add the nofollow attribute to all the external
links on your website. Why? When spiders crawl your website, they go
through every link they find on your page and they are likely to leave
your website through the external link. So the nofollow attribute is
vital to keep the spider crawling through your pages and to keep the
link juice.
Here’s how a normal link would look like:
<a href="http://www.wikipedia.org/">Wikipedia</a>
And here’s how the link should look when you add the nofollow
attribute:

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<a rel="nofollow" href="http://www.wikipedia.org/">Wikipedia</a>
Remember to add the nofollow attribute to every links that does not
belong to your website to keep the link juice on your page.
Like I mentioned earlier, SEOPressor will work out this for you.
Go to SEOPressor  Settings.
Under Links, click to enable No follow external links which is already
set by default. If not, click to enable it and hit the Save Settings button.

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Now all of your external links are worked out to nofollow
automatically by the plugin.

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6
What would be your reaction when you come across slow loading
websites? You’d feel irritated, right? I for one very much want to leave.
The same goes for every user visiting your website. Don’t you think
it’s essential to provide a faster experience for your visitors? Page load
speed is not only important in search engine rankings but also users
will love your site. It is an important factor that determines the overall
success of your website.
Slow Site = Low Traffic = Less Sales

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The first step to improving your site performance is to measure the
page load speed. Few notable ones include Google PageSpeed Insights,
YSlow, GTmetrix, WebPagetest.
Let’s go with Google PageSpeed Insights.
Enter your main URL and hit the Analyze button.
This can give you an overall score of your website.
To the left side, you can go through the list of prioritized issues and
get detailed information on each item. Give more importance to High
priority items, followed by Medium priority and Low priority.
Now to test your site speed for mobile devices, click the Mobile tab on
the top right.

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You can see the overall score just like you did for the desktop clients.
Likewise, make sure to test the score for inner pages as well.
Images play a bigger role in the performance of your blog.
Optimizing images can help improve the loading speed of your blog,
thereby giving your visitors a better user experience. They do not
have to wait longer to read the content of the page.
Another important fact is that optimizing your images can give you a
better search engine exposure, thereby driving in more traffic.
WP Smush.it is a plugin that integrates the Smush.it image
optimization with WordPress. When you add an image to a page or
post, the image will automatically run through Smush.it behind the
scenes, leaving you no work behind. You can also run your existing
images through Smush.it via the WordPress Media Library.
Always remember the following points when uploading images to the
web.
 Your image should match the content of the page. If it doesn’t,
search engines will consider it as spam and may not rank well.
 Crop out the excess white space around images.

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 Resize images to proper size. Don’t scale images via HTML. If you
need to increase or decrease the size, you want to do it before
uploading.
 Optimize images for faster loading by squeezing out any possible
percentages using Smush.it.
 Use the right image format. Use .jpg for large full-color images
and .png for others.
 Use descriptive and informative filenames for boosting search
engine exposure.
 Always add alt text to images. Search engine spiders read images
using the alt text you provide.
 Link the image to your target page. Either link it to the full size
image or to the appropriate link where you want to send your
visitor.
 Lastly, make image optimization a habit.
Consider compressing all the theme images as well. It is possible that
the theme designer has already compressed the images, but you could
still squeeze out some percentages out of them.
As every small percentage counts, this is something you might want to
consider doing as a webmaster. Doing so can help improve the loading
speed of your blog, thereby giving a better user experience to your
visitors.

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Advanced Lazy Load is another smart plugin which loads the contents
on a website first and then loads images only when the user scrolls
down and the image come to viewpoint. Advanced Lazy Load is aimed
to speed up your Wordpress blog by minimizing the loading time.
WP Super Cache generates static HTML files from your dynamic
Wordpress blog instead of processing the comparatively heavier PHP
scripts, thereby improving the speed of your site.
New users can get puzzled over how to set up the plugin. So let me
walk you through the correct configuration.
Install WP Super Cache by searching within your Wordpress
dashboard and activate it.
Go to Settings  WP Super Cache

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Click Caching On and hit the Update Status button.
Under Advanced tab, make the following changes:
 Under Caching, click Use mod_rewrite to serve cache files.
 Under Miscellaneous, check the first 3 options.

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 Under Advanced, check Extra homepage checks.
Scroll down and click on Update Status.

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Scroll down again and under Mod Rewrite Rules, click on Update
Mod_Rewrite Rules.
Now to check if caching is working:
 Log on to your website
 View page source
 Scroll to the bottom and you will find the code as seen below.
NOTE: If you are logged in to your Wordpress dashboard, your pages
will not be cached and you will not see the above code. So use a
different browser to view the page source.
Next you need to set the Expiry Time & Garbage Collection. Setting
this control how often cached files are deleted.
If your site is updated more often, you need to run Garbage Collection
more often. The Timer option under Scheduler works best for this.

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Whereas if your site is not updated more often, you do not need to run
Garbage Collection often. The Clock option under Scheduler is best
suited.
Here are the settings for sites that update more often:
 Set your Cache Timeout to update every 60 seconds.
 Set your Timer to trash cached files every 90 seconds.
And if your site is not updated more often, you need to set it
accordingly.
If you’re not sure about how to set this, you can use the Delete Cache
tab found at the top of your Wordpress pages when logged in.
If for any reason you want to disable Garbage Collection, you need to
set Cache Timeout to 0.

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Minifying CSS and JavaScript files is one of the best practices to keep
your site’s loading time to the minimum. So it is vital to utilize a
suitable tool that clean up the unnecessary part of your code.
WP Minify can help you with this. This plugin uses the Minify engine to
combine and compress JavaScript and CSS files to improve page load
time.
It is very important to host your site with a quality hosting company
for the smooth running of your website. Say NO to free hosts.
Similarly, never go for hosting companies that provide unlimited
hosting plans at low cost. In these plans, several websites are hosted
on a single server which can increase the chance of downtimes due to
server overload.
Let’s say, a website hosted on your server is getting hit with loads of
traffic. Which means, that website is sucking up all the available
resources. At such times, your site is likely to suffer loading
issues/downtimes.
So it’s very important to maximize your optimizing efforts to improve
the performance of your website.

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7
Indented listing or double listing is when you have 2 listings from the
same website. If you didn’t get what I mean, the picture explains it all.
As you can see, both the results are from searchenginewatch.com
This kind of result can be easily achieved (especially for low
competition terms) using a good internal linking structure. Double
listings have 2 major benefits:
 It can push your competitors down.
 It can double the chances of people clicking on your links.
Here’s how you can achieve double listing:
1.
2.
3.
Get one of your pages ranking in the top 10 results of Google.
Write a second post and link it to the ranked page.
Similarly, link the ranked page to the second.

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4.
Optimize your second post for the same keywords as your first
page.
Repeat the above steps for all the pages that are ranked in the top 10
results of Google and you can achieve double listing.
Remember, double listing is a bright opportunity that can bring you
huge traffic, thereby increasing your sales.

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8
Very recently, the brands and their relevant terms combined can send
very powerful signals to Google. Google’s ability to associate website
or brands with their terms has been growing very rapidly every year.
Experts have opened up that anchor text is weakening and cooccurrence is taking over in terms of ranking a website.
Anchor text is the visible clickable text in a hyperlink.
Whereas co-occurrence is the theory where your context is
understood by the search engine and your website will be ranked
partially according to it. For example: A website mentions “SEO
services as rated by SEO Book.” Take “SEO Services” as the keyword
and “SEO Book” as a website. Here even if the website “SEO Book” is
mentioned, it is not linked to the actual website. It doesn’t have a
hyperlink. But Google identifies the keywords near to the website and
ranks them automatically.

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So it is like the search engine is finally able to read like a human would
and this is why you SHOULD focus on creating contents which is
audience-friendly and not just for search engines.
To play the safe game, you SHOULD consider co-occurrence in your
content before we see any serious signs of anchor text dropping value.
 Frequently mention your website along with the relevant terms
across the web. This will help Google to associate them together.
 Many websites have ranked for some terms which they never
obviously targeted in anyway. The term was not mentioned in
the anchor texts or title tags either. This is probably where cooccurrence played its role.
Although anchor text is still very relevant, it has been a while since cooccurrence has started to gain momentum.
Anchor text link building has been best practiced by many SEO’s and
has been as effective. Unfortunately, this practice is being manipulated
and is spammed around which is why there are greater chances that
Google might decrease the value of anchor text signals and bring forth
co-occurrence in its place. Google improves every now and then to
provide best and quality search results for its users.

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I wouldn’t say anchor text is dying rather it’s still effective.
For example “Adobe Reader” is ranked #2 on Google for the term
“click here” for years. As you know they never targeted for this
particular keyword except the term “clicking” is mentioned in their
snippet.
This might be due to several pages across the web saying “click here”
as anchor text and pointing to the Adobe Reader download page.
I suggest you begin practicing co-occurrence before anchor text
completely die out. So no matter what changes happen, you’re on the
side of advantage.

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9
The link building tactics that has been the widely practiced method is
slowly getting buried deep down the Google abyss.
The game was all about building as many backlinks as possible. With
the birth of the New Era, you are going to say NO to:






Submitting spun articles to article directories
Submitting Links to Web Directories
Link Exchanging
Spammy Blog Commenting
Forum Profiles/Signatures
Keyword Stuffing
And every other time-consuming link building practices. Why? Search
engines has evolved and become smarter, they no longer prefer link
building due to its abuse. If you get involved in those practices any
more, you are going to waste your valuable time and your business is
at loss.

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Earning links is the most important way to build SEO. Just like you
make a new SEO approach, you need to make a new approach on link
earning. You need to focus on building relationships over building
links.
The process is pretty simple. You are going to create quality content,
keep visitors coming to your website and you will eventually earn
natural links that search engines like Google will love.
You can earn links directly if you create the kind of content speaking
positive about a brand/product or contents that you know someone
wants to share, wants to link to, would embed, would write about or
blog about or include in their press or their research.
Make long, in-depth posts that people would enjoy and share - a
content with 800+ words are preferred, 1000+ would be top notch
and so it goes, the minimum being 300. Think about what questions
might come up from a total newbie and try to solve all the questions
and troubles and add them in your article. Do not give them a chance
to do another search on Google for more information on the topic.
“ Quality Content + Relationship Building = Link Earning ”
Present your readers with valuable information that pushes them to
sharing it rather than simply being a post that someone would read
and forget.

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Want to see a boost in earning links? Provide solutions to people’s
problems and answer people’s questions with screenshots wherever
possible. You’ll definitely see a spike in social sharing than when you
were making regular posts.
Another tricky tip is to make posts on product reviews, testimonials,
celebrities or popular people you admire. Chances are high that
people will start linking to your posts as a source/reference in their
blog posts, or as a testimonial.
Creating professional infographics has a great impact on search engine
exposure and traffic, and is proved to be the best way to earn
backlinks. Your infographic should contain valuable information that
people would benefit from. It should also have a clearly visible
purpose, as well as be closely related to your business. If you create it
for the sole purpose of getting shares or earning links, you will get hit
back. So when creating an infographic, make sure to thoroughly
research on the topic, design it in a professional manner, know what
your target audience would be interested in, keep it short, simple and
unique. Also host the infogrpahic on your own domain because you
want people to link to your domain which you need to earn links for.

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For the old part of blog commenting, forum profiles/signature links
and other similar tactics, here’s a better way to earn links. You need to
get involved and participate in active and authentic communities that
have real participation, in such a way that members of those
communities will notice you and then link to you organically. But be
prepared to participate authentically or they will take you as a
spammer and you’ll easily lose the opportunity to earn links. Make
sure to share valuable information and contribute to the community.
If you find questions in your field posted, get to them immediately and
give them a perfect solution with any possible links from your
website. If done right, users are likely to share them which can
increase your exposure and at the same time earn you reputation.
You might be familiar with the practice called link farms where people
would build up private networks of websites which got used in very
spammy ways for SEO over time. The new way to do this is to build a
social network that is actually made up of influencers, of people who
can link to you, the people who own websites and who have a
presence in Facebook, Twitter, Google+ that can influence other
people - that will get people paying attention to you. If you build this
up, you'll accomplish far more than what this would do for you today.
You can earn lot of links by partnering up with another blog or
website in your field. The two can incorporate links to each other’s
blog/website. This can bring advantage to both sides by bringing in

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new visitors to both the websites as the two can have additional
contacts in their network.
With this I’m not concluding that all link building tactics are totally
dead; there are certainly some that is still effective. I would say that it
has gotten harder. But The Big G is trying to say “Stop link building
and start link earning”.
When you build links, it can look unnatural at some point. You are
bound to make mistakes. But when you earn them, it’s going to be a
natural process and your website will be placed on Google’s safe side.
My advice: Don’t risk your business - start playing a safe game!

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10
Author Rank is a metric Google will be using to measure the authority
and reputation of the author of specific content on the web.
Here are some smart tips to get you started with building Author
Rank:
 Claim Your Authorship
This is probably the most important and powerful way to
increase visibility in search results as your content appears in a
rich-snippet, thereby increasing your click-through rate. Doing
this can help verify yourself as an author and tie your content to
your Google+ account. Plus the quality of the author can
significantly increase your website rankings.

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 Use Google+ Consistently
Get to know what features Google+ has to offer and make use of
them consistently. Make sure to share all of your contents on
Google+ regularly. Google will look out to see how active you are
on Google+ and how people are engaging with your content. To
increase interaction and traffic, make sure to add the +1 button
on your site. Also make sure to connect and interact with other
people in your industry and other communities of your interest
as well by +1ing and commenting on popular posts. As a result,
people will add you to their circles when you actively engage, so
the chances of increasing your exposure will be high.
 Network on Google+
Look out for fellow authors with high author rank to connect
with. Once you enter in to their circles, you will be able to share
high quality content easily and also increase your author rank.
Pretty simple, keep adding people to your circles and they will
do the same to you. The more circles you are in, the more
authority you are to build.
 Be Picky When Guest Posting
When doing guest posts, only go for quality sites which have a
respectable page rank. Building few quality links rather than
building so many low quality ones is always the better choice.
This will add a good effect on your authority rank. Make sure to
share your guest posts on Google+ as well and also attribute the
article back to your Google+ profile.
 Create Great Content
Create great content that people would enjoy and share. Focus
on creating content that’s worth sharing and encourage readers
to share it by placing the social sharing buttons below your
posts. This point is really important as this has a greater effect
on author rank. If you create low quality content for the sake of

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creating contents, you are going to bring a negative impact on
your author rank. So make sure to create meaningful content
that people would do thumbs up for. Create easy to read and
well organized content.
You see, Google uses complex algorithms to determine the
relevance of content for a specific keyword. In order to rank you
need to know how Google views your content and the words you
need to include in order to rank above your competition. When it
comes to this part, Onsite Tycoon is always my favorite. This
powerful LSI software that reverse engineers Google's LSI
algorithm tells you the exact words that you need to include
within your content to rank for your target keyword. It does all
the grunt work for you, which can easily help climb up in the
rankings. It can even help you rank above your competitors very
easily. Above all, it acts smart by analyzing Google’s ranking
algorithm on any given day, which is perfect and you can’t go
wrong anywhere while putting Onsite Tycoon to work.
Now, about the keyword density, many people believe – the
bigger the keyword density is, the better they will rank in search
engines. If you believe so, you’re definitely wrong. If you keep
your content 100% relevant to the topic, keyword density will
take care of itself. Write naturally, make sure it reads well and
you’ll be fine. Keyword density is not really something that you
need to worry about.
If you are looking to hire cheap writers to write articles or
content for your website, you might want to take a look at
HireWriters.

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 OnSite Engagement
When you make a post, make sure to leave a question or ask for
your reader’s opinion at the end of your article. This will
encourage readers to leave comments on your posts and don’t
forget to respond to them.
 Start Hangouts With Key Audiences or Targeted Personas
Now that Google+ Hangout is integrated with Google+
Communities, meeting the members of your community face-toface has become easier. You can video conference with up to 10
people for free from the comfort of your computer, smartphone
or tablet.
 Create Events
Google definitely outdid themselves with Google+ Events. Not
only can you create custom invitations, but you can
automatically add them to your Google Calendar and share
photos in real-time. Everyone who takes photos at your event
can post them in one space instead of linking out to multiple
photo albums.
 Your Presence Everywhere
Though Author Rank is heavily based on Google, you need to
build your presence on other social networks as well. Building
credibility is very important to ensure smooth business, so keep
interacting on other social networks like twitter, facebook and
Pinterest.
Unless you take the necessary steps, unlike page rank, it’s going to be
extremely hard to build author rank and easy to lose if you get
involved in any suspicious activity. But I’m pretty sure you can keep
up with it once you follow the above tips.

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While Author Rank is becoming more of a factor in an SEO, you should
be leveraging Google+ communities to build your own community of
influencers.

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11
“ EdgeRank is an algorithm developed by Facebook to
govern what is displayed—and how high—on the
News Feed. ”
Pages with high EdgeRank Scores will be more likely to show up in the
news feed, than pages with low EdgeRank Scores.
High EdgeRank = More Exposure
If you are totally clueless about what an EdgeRank is or would love to
know the importance and optimization of EdgeRank, you might want
to check out WhatIsEdgeRank, they have explained well enough.

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Facebook publicly announced the 4 main factors it uses to determine
the reach your page posts get.
 Interaction
EdgeRank measures the level of interaction your fans maintain
with you. If your fans like all of the posts you make, more of your
contents will be shown in their newsfeed. Which means, if you
like every posts made by a specific page, more of the contents
from that specific page will be shown in your News Feed.
 Reactions
If majority of the people who are shown your posts ignore it, the
chances of showing up that posts on the News Feed is likely to
drop.
 Interest
EdgeRank also notes the interaction your fans have had with
posts similar to yours in the past. If a particular fan always Likes
photos, he/she is more likely to see a photo posted by you.
 Complaints
If a specific page or content has received lots of complaints, the
chances of showing up that post on the News Feed is likely to
drop. Which means, if your page or content receive constant
complaints, the chances of showing up your posts to your fans is
likely to drop.

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Getting your posts seen by your fans should be a top priority. Here are
a few tips that can help improve your EdgeRank:
 Images Increase Engagement
Increasing engagement and exposure mainly depends on what
type of content you choose to share. Of all types of content you
share, images are proven to be the most successful in keeping
people engaged.
“ A picture is worth a 1000 words. ”
People love visual content, which means images get more
exposure on Facebook than text or video content.
Now let me give you 2 quick tips for images:
 When you put a link in your post, Facebook automatically
displays a preview of the link. Close the preview and
instead upload an image related to the link.
 Use roflbot to caption your images.
WARNING: Stay away from Copyright images.
 Stimulate Engagement
Our main goal is to stimulate engagement. There are some smart
ways to do this.

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 Every time you make a post, try adding a question or ask
for feedbacks towards the end of the post. This will leave a
room for visitor engagement.
 Make posts that will arise curiosity - posts that will bring
forward questions, opinions and discussions.
 Images can be used as the best ingredient to stimulate
engagement.
 Post an image and ask them to give a suitable caption that
best describes it.
 Quiz, riddles and brain teasers will make a great addition
to lengthening user engagement.
 Making ‘versus’ posts is another excellent way. Justin
Bieber vs Selena Gomez is an example.
 Reward your fans occasionally. How about a free ticket to
an upcoming show?
 Sharing your daily life stories can be a nice sauce.
 Conduct contests and sweepstakes occasionally. ShortStack
is a service that can help you customize your Facebook
page with contests, sweepstakes, videos, custom forms,
and more.
 Videos Can Bring ‘em In
Share interesting videos that you find on the web. Like images,
videos have higher chances of going viral.

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 Share Links
While sharing your own content, it wouldn’t hurt to share links
that does not belong to you. Share interesting links that you
think people will enjoy. Make sure to leave a compelling text
below or above your link that makes the user want to open it.
 Share Discounts or Coupons
Though we can’t open up about this, people are mostly behind
cheap stuffs. As people can save up a lot of dollars from
discounts or coupons, you have a high chance of getting loads of
comments, likes and shares. At the same time, you can build up
your fan list.
 Create Photo Albums
Another important type of post that generates vast user
engagement includes photo albums. Photo Albums can attract a
lot of interest from the audience as they click to go through all
the different photographs in your album.
 Text Posts
While many consider text posts to be too boring; to be honest
such posts can help you improve your EdgeRank. Throw in a
compelling introduction, so users will click on the see more link.
This click can be considered as a ranking factor as well. To spice
it up, you can add an image or a video too.
Engagement is the key to amplifying reach. As long as people
interact with your page and you leave no room for complaints,
your page is going to be rewarded a pretty good EdgeRank.
 Your Response Is Important
Respond back to comments made to your posts or a ‘like’ would
do. This will help build loyal fans who seek out your posts. If
your friends see that you notice them and check out their

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content, they’ll be more inclined to return the favor, increasing
your EdgeRank.
EdgeRank Checker is a service that essentially grades your Facebook
page. You are given a score that reflects how well or not well your
page is interacting with your fans and provides recommendations to
help optimize your posts for EdgeRank.
EdgeRank Checker takes into account many facts of a Facebook page
such as:
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Quality of posts
Posting times
Engagement
Time value of posts
And more. It also compares your Page against the standard in your
industry, so it’s an extremely thorough assessment.

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Investing in EdgeRank Checker will provide you with valuable
assessments of your marketing such as:
 Your EdgeRank score for your Facebook Business page.
 Feedback on post content and scheduling - what’s working,
what’s not, and improvements that can be made.
 EdgeRank reports that include “Industry Report” and “Pagespecific Recommendations”.
 Identifying patterns in your social media marketing.
 Negative Feedback Analysis.
 Actionable tips for better page engagement.
 Insight on how your page activity compares to industry
benchmarks.
And many MORE.

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12
Google is taking social signals into account at a high level in
ranking websites?
SEO is changing due to a number of factors including the increased
impact of social media on search engine rankings. The most powerful
indirect impact of social media is its ability to build new inbound links
by improving brand awareness and overall online visibility. If you are
to be found, you are able to be linked to, and links are very important
for improving search engine rankings.

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Let me explain to you how social signals are affecting SEO.
Just like SEO, there are 2 core elements in terms of social media OnSite element and OffSite element. Both the elements are extremely
important to properly establish and grow a social media campaign.
A blog, share buttons (like, tweet, bookmark etc.) and connect buttons
(like a Facebook page, follow on Twitter etc.) include OnSite elements.
Your accounts on social media websites like Google+, Facebook,
Twitter, LinkedIn, Pinterest etc. make the OffSite elements.
Make no mistake, Google+ is the #1 priority and every other social
platform will fall as a second priority to that.
SEOPressor gives the option to set Social SEO settings which I find
very useful.
Set up your OnSite element. Make at least 1 post daily. Like I said
earlier, don’t create posts only for the sake of creating contents. Create
meaningful, original content that people would enjoy and share. Focus
on creating content that’s worth sharing. This will improve your
brand’s visibility and awareness, which will in turn generate more
likes, shares and comments to help with SEO, and at the same time
drive visitors to your website.
Once again, if you are looking to hire cheap writers to write articles or
content for your website, you might want to take a look at
HireWriters.

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More content on your blog gives you the opportunity to rank for
related search queries and acquire inbound links, which in turn,
strengthens the authority of your website as a whole.
Set up your OffSite element. If you don’t have enough time to
participate, I suggest you hire someone to do it for you. Your presence
on each social media website can help establish credibility of your
brand. So don’t miss out the BIG opportunity.
Integrate OnSite and OffSite elements. Make sure to announce all your
blog posts on all the social media sites you are on. Also encourage
your readers to follow you by placing the connect buttons on your site
and encourage them to share your contents by placing the social
sharing buttons below your posts. Always use high quality images in
your blog posts, so Pinterest users can easily pin them.
Contents that are widely shared on social media sites and gains high
number of social recommendations such as facebook likes and twitter
tweets rank higher. This indicates that you need to create quality
content that is worth sharing. Like I said earlier, if you create low
quality content for the sake of creating contents, you are going to
bring negative impact on your ranking. So make sure to create
meaningful content that people would do thumbs up for.
The days of article spinning are long over. You need to invest enough
time in researching and producing quality content that adds value for
your readers, so that they will be shared on social media sites. This
will raise social signals and give a boost to your search engine
rankings.

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When you share quality content on social media sites that is engaging
and interesting to the readers, it is likely that they will link back to it,
thereby creating natural backlinks that can help boost your search
engine rankings - the backlink that Google is seeking for.
Previously, link building strategy included buying backlinks and
participating in link exchanging programs. Google has always taught
us that quality is more important than quantity. The new SEO teaches
that you need to use social media sites to earn natural backlinks and
put a rest to the all-out blast methods.
Often we thought getting higher ranking gives us traffic. But having
high traffic brings up ranking too.

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Google confirms this: Higher Traffic = Higher Rankings
The above patent search says it all. Google definitely takes scoring and
ranking of pages based on traffic. And social media's greatest asset is
it's ability to generate new inbound links by improving brand
awareness and overall online visibility.
With more likes, tweets, and shares generated, the more likely you're
able to be found, linked to and get an overall increase in traffic.
This is the exact strategies HUGE blogs use. I am sure you consistently
come across big blogs like Hubspot, CopyBlogger, QuickSprout,
SearchEngineLand, ProBlogger, SocialMetricsPro. Ever saw how well
they keep their new and old content tweeted and posted to Facebook?
The result they are enjoying are very effective otherwise it won't
happen consistently among the leading blogs. Now, this privilegde has
been made available to all of us... thanks to Daniel Tan's TaleOut!
You can bring unlimited traffic via social media. I would best
recommend you this TaleOut plugin which will auto-share your posts
to Facebook profile and page, Twitter and LinkedIn. Well said, they
automatically generate social signals. The coolest of all feature I love
is, the plugin can dig up the old posts and share those too - meaning
resurfacing old content for new traffic! This is perhaps a goldmine.
When an old page keeps getting new readers, it won't be stale, and
Google loves this behavior. If the old content keep getting visited, it
shows how "important" it is.
Many users I know of, had installed Taleout and instantly reported
increase in traffic from social networks.
We've been testing this intensively over some sites with adroll and
outbrain traffic. When we turn on the plugin, our ranking across all

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keywords increase. When we turn off the extra traffic, the rankings
drop a little. So more traffic does cause ranking to go up. It's a causal
relationship.
Long story short, if a document gets more traffic, it's deemed more
important than a document with less traffic. In other words, higher
traffic brings higher ranking. It's a patent granted to Google; so if you
are able to get more traffic, like driving more social traffic to your
website, the website's importance will increase and hence the ranking
will climb up.
When your content is retweeted by an influencer in your niche, search
engines consider it a positive social signal, thereby increasing search
engine rankings. Again, this can happen only if you have established a
relationship with them and also only if your content is worth sharing.
This indicates that social media play a bigger role in SEO in 2013. You
should actively participate by sharing, commenting, liking and
interacting with people on social media sites and establish strong
relationships. Only then influencers will actively share your content,
raising social signals for improving your search engine rankings.
It makes sense to assume that people trust websites recommended by
friends than by search engines. Websites with a strong social media
presence are easily shareable, thus easier to recommend. Search
engines can analyze these shares as recommendations and give a
boost in search engine rankings of the website.

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Websites with a strong social media presence proved to have better
conversion rates and brand loyalty, leading to more word-of-mouth
referrals and greater brand awareness, which can all lead to more
sales, more positive reviews and more inbound links - All these
contribute to better search engine rankings.
After all, social signals are increasing in importance with regard to the
ranking algorithm, and will continue to do so. So make social media a
part of your marketing efforts starting today!

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13
Nowadays article marketing is not as effective as before. You need to
go for an alternative choice. Guest posts are great to keep traffic
coming in, so share quality content on established sites. Guest posts
gives you the opportunity to link back to your own website. Get guest
post featured on popular and reputable websites and blogs. That one
link from a blog or website in your industry is worth a thousand times
than earning millions from low quality ones.
From guest posts, you get the following benefits:










Reach new and wider audience
Build your brand with wider exposure
Build contacts
Build relationships
Build trust
Build natural backlinks
Get free exclusive content
Establish authority
Generates targeted traffic
Higher opt-in rates

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Here are a few tips that can make you an awesome guest blogger:
 Study The Blog
Make sure to go through the archived posts of the blog you are
about to guest post on. And learn the tone and language of the
posts and see if yours would fit in. Learn what keeps the readers
engaged the most and what types of posts get the most
comments.
 Take Advantage of The Opportunity To Shine
Guest posting is a great opportunity to shine, so take advantage
of it and write a rocking piece of content. Put in all your efforts
as much as you do for your own blog and try to draft something
unique that can set yourself apart from the rest of the crowd.
Credit your sources, link to external sites and perform all the
OnPage SEO factors you do on your own blog.
 Provide Author Bio
Write interesting and relevant basic facts that readers would
want to read - don’t over optimize. You may have plenty of
interesting information that you want to write, but this is not the
appropriate place to narrate all of them. Make it professional but
you also need to convey personality and writing style. Don’t try
too hard to be funny, but include something that makes you
seem like a real person.
 Not A Space For Sale
Make sure you do not write the content for the sole purpose of
selling your product/service. Your content should never sow the
feeling in your readers that you have something to sell here. This
will turn them away and they will no longer show their interest
in reading your posts. If you write a great content, they will
check on you and wait for more of yours.

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 Get Social & Follow Through
Outstanding guest bloggers are those who get social and follow
through. Which means you should care enough to respond to
comments, promote via social networks, connect with other
commentators and keep the topic engaging and interesting by
expanding the discussion.
By combining all the above tips, you can definitely ROCK!

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14
I’m sure you’re well aware of the broken link building strategy.
Simply put, broken link building is a technique where a link that is no
longer working on a site is pointed out and suggesting that your link
be added as a replacement.
Here you are doing the owner 2 favors:
1. You are letting the website owner know about the error pages
they have on their website.
2. You are providing a solution for the broken links by providing a
replacement.
Now let me show you how you can point out broken links from
websites and how you encourage the website owners to replace it
with yours.

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Check My Links is a Chrome extension that crawls through any
webpage quickly and looks for broken links. It highlights which ones
are valid and which ones are broken, simple as that.
Now that you have found a lightning fast method to find broken links,
your next step is to approach the website owners to convince them to
replace those broken link with yours. Now the question would be,
“How do I do it?” correct?
I’ll share a few tips that can help you increase your chances of getting
accepted.
1. First off, you can approach the webmaster as a business owner.
Point out to the webmaster that the website they are linking to is
no longer available. And let them know you are offering a similar
service.
2. Another option is to approach them as a random visitor and tell
them how you love their website and the information they
provide. And then tell them you just noticed that one of their
links is unavailable. This is where your opportunity opens up to
provide an alternative link.

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Bonus Tip: To increase the chances of your success, you need to focus
your conversation more on helping out the website owner rather than
concentrating on your SEO goals.

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15
82% of the content shared on the web occurs via copy & paste.
Tynt is an online service that inserts the page URL when your content
is pasted into emails, social sites or elsewhere. As a result, your traffic
increases and SEO improves as more URLs become fixed links.
Go to Tynt and sign up for a free account.
In the following page, click on Wordpress tab.
Select option 2 - Hosted myself on my own server or a 3rd party
service like Dreamhost.

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When you select it, a set of instructions that you need to follow will be
displayed below.
You’re done! Now when you copy a piece of content from your site,
you should see the Read more link as shown below.

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16
Content repurposing is a method of reformatting existing content to
create new content in different forms. The main advantage of content
repurposing is that, the content marketer need not create a new
content from scratch, saving time and effort while reaching a broader
audience.
To keep it simple, I would explain content repurposing as picking a
blog post and publishing it as a slideshow, audio, eBook, video,
interview, white paper, webinar, case study, chart, blog series, training
material, infographic and so on.
By repurposing content, you give people a greater chance of seeing it
and sharing it with their own audiences. This wider reach paves the
way for word-of-mouth marketing which is a very powerful thing. The
BIG plus point is that, you can even drive sales to your products.
People like to consume content and interact with brands differently.
Some prefer short blog posts while others enjoy long posts. Some

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prefer images or videos. By repurposing content, you can provide your
content in a variety of forms, so your audience can pick how they want
to interact with your brand. That’s the key to building your brand.

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17
People search for hotels, clinics, stores etc in their locality with the
help of search engines to find relevant and local information. As local
search has become increasingly popular, local SEO has grown in
importance.
Most of you are already familiar and know about the importance of
local rankings. Local SEO is important to improve your website
rankings, especially if you have a physical location, thereby bringing in
more potential customers from your targeted local area.

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Firstly you need to own a business profile on Google places which will
help boost your rankings for local search results. It’s very important to
put up an image of your business or brand and also verify your listing
which is another strong ranking factor. Fill up all the fields like name,
address and phone number with accurate and updated information. In
short, to stand above the competition, it’s extremely important to have
an active and well-reviewed Google+ Local page.
Claim your listings with other major search engines like Yahoo, Bing
etc. as well.
Reviews are another important ranking factor for local search.
Encourage and remind your customers and visitors to leave quality
reviews on your Google Places page. But never review your own
business and don’t bribe others to do the same. Just like earning links,
Google love natural reviews.
Work on your organic OnSite SEO and be sure you are well optimized
for city + keyword searches. Be sure your site is not OVER-optimized
as well. Watch out for duplicate content and excessive use of
keywords as these factors can hurt your rankings.
Optimize your website for mobile devices. Not every business owners
own a mobile version of their website, so take advantage of this and
set up a mobile version of your website optimized for the local search.
You need to have your presence on quality local directories like
Yellow Pages, White Pages, Yelp etc.
Work to get backlinks from local businesses, websites and blogs.
Backlinks from related, quality sites provide the best link juice. It
makes sense to assume that local websites in your area are going to
bring in quality leads to your website mainly because they live in your
targeted area. Secondly, the reason they clicked through your website

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is because they were interested in your product/service. So pick
quality websites and ignore low quality or spammy ones to receive a
link from. Offer them your support by any means and you’ll win it.
Obviously, you are not aiming for temporary backlinks. Permanency
and longevity of backlinks are important.
The most important thing any business owner should bring is his
commitment to good service. Fair and honest business practices are
the foundation of success. Be honest with yourself, treat your
customers honestly as well and everything else will follow.
Lastly, I suggest you read through the Google Places guidelines as
many times as possible and make sure you learn all bits and pieces of
it leaving nothing behind. Get to know what Google has to say and play
a safe game!

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18
We’re heading to a world where smartphones and tablets are going to
become the primary means of connectivity. Nowadays the use of
smartphones, tablets and mobile phones are on the rise. More people
are searching for news and information via these devices.
The future is mobile, so guess what? We are already headed to the
future.
What does this mean for website owners? Optimizing websites for
mobile searches has become extremely important - No excuse in this
futuristic world.
The solution, of course, is to make a website that works equally well
on every device.
The reason why mobile sites demand different SEO standards is that
mobile experience is so much different from desktop version. You’re
not going to get the same results if you apply the traditional SEO.
Here are a few good tips for mobile SEO:

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 Your Top Priority Is Visitors
Users prefer faster loading websites. Focus your mobile strategy
to help users find information on your website quickly and
easily. Avoid forcing them to use the zoom feature. Also placing
loads of images that will increase the load of your website is not
recommended. Keep your website clean with only 2-3 images.
 Responsive Web Design
This is by far the most important point in optimizing website for
mobile searches. A responsive web design helps to display your
website perfectly on mobile devices. This resizes your website
and moves around images, making it easier for your audience to
read the contents on mobile devices while also looking good on
desktop browsers.
One of the greatest benefits of responsive designs from an SEO
point of view is that since there’s just one page for desktop and
mobile, the page retains its original link authority.
More importantly, Google prefers responsive designs over other
options. The article Building Smartphone-Optimized Websites
explains it all.
 Power Up Social Media
Even on mobile devices, it is important to have the social sharing
buttons. Any idea why? Most people use these devices for
entertainment. They are always connected to social media sites
when they are on mobile phones because social apps are easier
to use. So encourage your visitors to share your content by
placing social sharing buttons below each post.
 Shorter Keywords
When people are on mobile phones or tablets, they are not
comfortable with typing long keyword phrases, they use

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keywords that are shorter than normal. So targeting longtail
keyword phrases will not be a good idea. Aim for shorter
keywords if you want to show up on mobile searches more often.
Another interesting user experience is that people often use the
keyword suggestions feature which Google offers when we start
typing a specific keyword. Take a note of Google’s
recommendations and target your keywords based on that or
use Google Adwords Keyword Tool.
 Think Local
When people are at home, they are more likely to search for
information on desktop. While on the move, they turn on to
mobile devices. And when it comes to that, you have to think
local.
Most mobile search results are largely influenced by geo-specific
parameters. Which means it’s important to optimize your
website for local searches. This allows Google to identify that
your optimized website is suitable to display in local search
results.
 Mobile Analytics
As the competition stiffens, the Mobile section in Google
Analytics is going to be incredibly important. You can use these
analytics to help track the keywords you’re targeting, monitor
the type of traffic you’re getting and also where you’re getting it.
Based on this information, you can make tweaks to your efforts
and improve your mobile SEO efforts further.

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19
For several years now, video has been used as a powerful tool to rank
websites faster in search engines.
But not all are successful in this area as everyone is not aware of what
exactly has to be done to bring the results.
Here are a few tips that can get you started:
 Create Engaging Videos
If people leave your video without watching it to the end, it
typically means that they are not interested or satisfied with the
content of the video. As a result, your ranking will drop. This
action alone can alert Youtube that your video isn’t relevant. So
make sure that your video is interesting and engaging to the
viewers to limit the bounce rate. Create something that can keep
your viewers longer on the page and this can leave a good
impression on your video.

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 Title & Description
Title is the first thing that is going to capture the interest of the
viewers. If you give a very boring title, you are going to turn
away potential viewers. So make sure to give a catchy and
compelling title that can force users to click. Also include your
main keyword that you want to rank for.
Keep your meta descriptions specific and attention-grabbing.
Your way of putting together the words of description will
reflect on the result. Add words that describe value in your
description and give users a good reason why they should watch
the video. That being said, you cannot write a description that is
not relating to your video. Misleading your viewers can almost
kill potential traffic and drive away users feeling they were used.
Rather it should contain the overview or the core message of
your video. Make sure to use variations of your main keyword
here as well.
 Tags
Tags help the search engine understand the subject/context of
your video, figure out what videos are relevant, and determine if
yours is related to other videos. Use the Google keyword tool to
find the keywords related to your main keyword and add them
to it.
Go to Google Keyword Tool, type in your main keyword and hit the
Search button.

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Sort the keyword ideas by competition – low to high.
This will give you the list of keywords easiest to rank for in your niche.
The less the competition, the easier it is to rank well on that keyword.
Pick a few related to your topic and you can use it in the Tags field.
Another easy way to find out what kind of videos are mostly searched
is to start typing your main keyword in the Youtube search and see
what comes in the drop-down.

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This is a very good way to get started.
 File Name
Just like you name images, don’t miss out your opportunity to
rename your videos before uploading it to Youtube. Naming
them wisely based on your keywords can let Youtube know that
your video is relevant.
 Closed Captions
Closed captions is yet another feature on Youtube that gives us
an opportunity to show what our video is all about. This feature
allows you to upload your video’s script which is then
automatically synced to your clip. Youtube uses the text within
the closed captions when ranking results, which can help boost
your rankings. So be smart and make yourself stand out from the
crowd by making use of this awesome feature that Youtube has
to offer.
 Earn Backlinks
Just like a blog post, videos also need backlinks. Whenever you
make a blog post, make sure to embed your Youtube video as
well. Similarly, share, tweet and spread it all across the social
media sites to get maximum exposure. The more websites
linking to your video, the better you will rank in search engines.

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20
You might have already heard the opinion of Matt Cutts on Press Releases.
Matt wrote on Google Webmaster Forums:
Now comes the challenge. 3 weeks later, SEO Consult did a test to see if
press releases would have an impact on rankings.
They drafted a press release ironically on the very topic of press releases
not working any more.
And then included a made-up keyword "sreppleasers" (an anagram of
"press release") and linked it to Matt Cutts’ blog.
3 days after publishing, the result turned out quite unexpected:

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Matt Cutts’s blog ranked in Google for that unique anchor text.
Yet another test conducted by my good friend and SEOPressor founder
Daniel Tan proved the same.
He drafted a press release and included a made-up keyword
“leasreepressmm” which is an anagram for Press Release MM. The term
was anchored to Matt Cutt's blog. His goal was to get Matt’s blog to rank for
leasreepressmm, and guess what, it worked!
Few days later, Cutts’s words were proven wrong again.

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As of now, Matt Cutts’s blog ranks 4th in Google for the keyword.
These quick experiments proved that links in press releases do have direct
SEO benefit and you can conclude that they are still powerful and I still
recommend it.
Matt Cutts could have meant that press releases might not have its effect in
the future as it had in the past?

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Every time a certain method involves ranking your website in search
engines, then it’s just abused to the point that it no longer works. The exact
same thing applies for press releases.
Several hundred or maybe thousands of crappy contents flood press
release networks which are in no way what you can call a press release.
These press releases are simply made for the sole purpose of ranking
websites. Simply put, these releases are only polluting the press release
distribution networks.
The exact opposite, if they were used the right way then I doubt it would
ever be avoided as one among the many SEO factors.
Here’s a few smart tips you can take a peek at:
 Shout Our Your Mind
You might have something up your mind, but spilling it out simply
won’t cut it. Think of a way to make your press release newsworthy.
If you don’t come up with an idea to grab the attention and interest of
the readers, then there’s no point in publishing one. So plan out a
fresh press release that you think people would enjoy and share. Do
not consider making releases on every little matter instead plan on
doing it only if there’s actually news worth writing about.
 Old Is Bad
When it comes to press releases, you could say old is bad. Remember,
people are not looking out for old news, rather fresh and updated
news. So make sure to feed your readers with what’s new.
 Write An Attention Grabbing Headline
Make sure to grab the attention of your readers with a catchy
headline. Headline is your first opportunity to pick a reader’s
interest, so be creative while writing it. It should clearly reveal what
your inner content is about. Like I explained earlier, your title should

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be limited to 70 characters or less to be displayed fully in Google
search results.
 First Paragraph Is The Key
Since journalists are busy people, they have their own way to
consider if a press release is newsworthy by rushing through the first
paragraph in no time. Considering that in mind, make sure to include
all the key details in the first paragraph in as few words as possible.
Give answers to basic questions like who, what, when, where, how
and so on.
 Target Multiple Audiences
Stylize your press release in a way that it matches the media you are
sending it to. This can boost your chance of getting noticed and
prioritized. Not only media, but you should keep customers,
prospects and targeted online communities in your mind as well.
Before writing a press release, think yourself if you could grab
attention from both the parties. You can then draft it accordingly.
 Stick To The Point
While writing press releases, make sure to stick to the point till the
end. They should be no more than 300 words. More importantly,
press releases should be written in short sentences and paragraphs.
 Say No to Sales
Never veil promotion in place of press release. If your content gives
the ad feeling, then your audience will most likely leave and continue
on with another release.
 Don’t Fake Your Contact Information
Make sure to provide the right contact details (telephone, location,
email address) in a prominent place, so that journalists can get in
touch with you whenever necessary. Faking contact information can
drop the value of your press release and also it indicates that you
may be hiding from something.

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 Photographs Brighten ‘em Up
Did you know that photographs can brighten up your press release?
Make sure to add professional, interesting pictures that tell the story
itself. Remember? A picture is worth a 1000 words, so take
advantage of it.
 Add Interesting Quotes
Add interesting or related quotes on how your product/service can
help your consumers or how the information can help do his/her job
better. Your press release is not just about link signal, but should also
naturally attract audience.
 Keep Yourself Away From Over Optimizing
A very important factor you have to consider when submitting your
press release is, never over optimize your press release for SEO
purposes. Doing so and also stuffing with keywords can get you
rejected by many distribution services. Therefore, keep your press
release Spam Free.
 Proofread
Always proofread. Your typos alone can leave harsh impressions.
Never ever leave the job to spell-check. They usually catch simple
typos but no big grammatical errors.
 Diversify, Diversify, Diversify!
Backlinks shouldn’t be the only reason you’re sending out press
releases. This is the primary reason as to why companies distribute
press releases, however if you continually submit it to the same
distribution services, they usually submit it to the same news
sources. Which means you will be building links from the same
domains. As SEO is all about diversification, you should consider
about submitting to different distribution services rather than
sticking to just one which can’t probably bring you additional benefit.

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If you’re unsure of how to draft a quality press release, Zerys can do it for
you. You can get pro writers write quality content for you.
So from a sustainable SEO perspective, press releases are still considered a
good practice. As part of a comprehensive marketing solution this is vital to
providing multiple layers of direct and indirect signals for SEO purposes.
But only when they are crafted and distributed perfectly.

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21
Branding yourself is all about getting clear on what you’re passionate
about.
Branding yourself is not just about overpowering your competitors.
It’s about getting your prospects to see you as an expert in your field,
to choose you as the only solution to their problem.
You must have noticed that most of the big companies or brands like
Disney and Nike rank excellently well in search engine results. So, by
becoming an online brand, you’ll get the added ‘brand-benefit’ in
searches.
 A Unique Brand Name With a Telling Tag Line
A unique brand name is the key element to creating a successful
brand. Ideally, the name should speak of your competitive
advantage and help to stand out from the crowd. Aim for a name

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that can lead to further discussion and a deeper conversation
about your company. Keep the name simple and sweet that can
be engraved in to the minds of people.
Instead of telling what you do, use the tagline to speak of how
you do it, let people know how they will benefit from you. Great
brands tell customers what separates them from the rest of the
crowd.
 Establish a Web Presence
Are you well known across the web? Not much as a Celebrity is?
Well, you need not go that far. But at least when your potential
customers or friends/fans search your name in Google, you need
to show up then.
The simplest way to do this would be to create your own website
to build a basic online presence.
As an example, you could purchase a domain with your full name
in it with the aim to rank #1 for your name in Google. This
website can be simple which includes your bio, links to your
social presence (facebook, twitter, LinkedIn etc.) and easy
contacts like an email or chat. This can help people get to know
more about you, build trust, and get in touch through whichever
medium available.
So why a different website when I have my own brand name? In
case this question just now hit your mind, you need to consider a
separate one. Because this is like an added additional bonus for
your fans or customers, a separate website about you and you
alone can help them understand you better and your visitors will
say, “Oh, I see… he knows his stuff”.

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 Network To Generate Brand Awareness
Invite yourself to discussions relating to your industry. Provide
valuable ideas and information to stand out and gain attention.
You can comment on blogs owned by professionals for faster
recognition.
Networking is always the best choice if you are aiming for better
relationship with your audience. This can easily help you get
popular and improve your brand growth.
 Get feedback from those who know you best - at work, at
home, anywhere
To succeed in your online business, you have to put yourself in
your customer’s shoes; this can help you get the desired result.
With lots of choices and still multiplying, customers are confused
in choosing the best brands and service providers. So they
naturally search for feedbacks and reviews on different services.
This is where reputation plays its role. If you have good
reputation, your chances of traffic and conversions are way high.
Most marketers realize the importance of positive reputation
long after they’ve reached a critical stage. This is a big mistake
you should never make. I advice you, if you wish to succeed
online, you should first think about building ‘positive’ reputation
online.
Stand out from the crowd by delivering quality, compelling and
unique services. Your services along with positive reputation
helps you stand out from the rest of your competitors.
Consistently practicing this strategy will make your new brand shine
for the years to come.

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Use your brand name frequently enough that it sinks in to the minds
of people. Your brand is under your rule, so rule good. ;)

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22
A Sitemap is an XML file which contains a list of links to every single page
on your site.
Implementing a sitemap is essential in terms of SEO as it makes it easier for
search engine spiders to see all the pages on your site and they don’t miss
out any.
Though sitemaps pay an important role in SEO, most people still ignore the
fact. XML sitemaps are very much helpful in getting your website indexed
faster.
I would like to clearly state that sitemaps does not affect search engine
rankings. It’s only a way to let search engines know about a link on your
website that’s not yet indexed.
Not only for search engines but also for human readers, the sitemaps can
help them easily browse through all the pages on your site which they
might have missed through normal means.

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There are several ways to create a sitemap in wordpress. You can easily
create it using the Google XML Sitemaps.
In your Wordpress dashboard, go to Settings  XML-Sitemap
Click on “Click here” to build it for the first time.
When refreshed, the plugin shows that your sitemap was built. Click
on sitemap to open your sitemap page.

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You can find it in the following link:
http://yourwebsiteurl.com/sitemap.xml
You next step is to submit the sitemap to Google. The benefit of this is that
Google will now show you stats on any errors, pages indexed and such.
Go to Google Webmaster Tools, select your site.
On the left side, click on Optimization  Sitemaps
In the following page, click on Add/Test Sitemap button in the top right.
Type in your sitemap filename and hit the Submit Sitemap button.

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Once you have submitted successfully, it will show the pending message.
Give it some time and Google will crawl your site. You can then see the
stats.

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23
Ever Been Penalized or slapped by Big G?
With the release of the two major Google algorithm updates - Panda
and Penguin, many webmasters have gone shivering done their spines
as they were penalized. Several thousands of websites were hit hard
and wiped off Google. You know the terrific feeling when you see your
sites disappear from the search engines. Having lost your traffic and
rankings overnight, it seriously affects your online income. All that
hard work, your time and investment is gone in just a matter of
seconds. You were not warned nor let know what the reason behind it
was, and without notice, your sites flourish.
If you haven't come across this situation yet, then you might be the
next. If you've already been hit, then you need to quickly take action.
The Disavow links tool helps you notify Google about which links to
your site you’d like Google to ignore. If you need to remove any low
quality links, you can simply use this tool to alert Google not to take
them in to account when assessing your site.

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For instance, in order to quickly build up backlinks you might have
spammed all around the web on various websites like blog
commenting, forum spamming, submitting low quality articles by
stuffing keywords and other spammy stuffs. And if you are confident
that these artificial, low quality or spammy links are causing issues to
your site’s ranking, then you should be using this tool.
If you have previously hired someone to build backlinks for you, I
recommend you remove them as soon as possible in case you find any
spammy or low quality links.
Remove as many links as you can manually and leave the ones you are
unable to handle to this handy Google tool.
First you’ll need to download a list of links to your site. To do this:
 On the Webmaster Tools home page, click the site you want.
 On the Dashboard, click Traffic, and then click Links to Your Site.
 Under Who links the most, click More.
 Click Download more sample links. If you click Download latest
links, you'll see the dates as well.
Now that you have obtained the links, you’ll need to create a .txt file
containing only the links you want to disavow – the links that you
want Google to ignore. Don’t add all the links, but only the ones that
look spammy.
Here’s how your new .txt file should look like:

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-----------------------------------------------------------------------------------------# example.com removed most links, but missed these
http://spam.example.com/stuff/comments.html
http://spam.example.com/stuff/paid-links.html
# Contacted owner of shadyseo.com on 7/1/2012 to
# ask for link removal but got no response
domain:shadyseo.com
-----------------------------------------------------------------------------------------If you want Google to ignore all links from an entire domain (like
example.com), add the line domain: example.com
Now you are ready to upload the newly created file. Go to Google
Disavow Links Tool.
Pick the site you want to disavow links for and click the Disavow Links
button.

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A warning message will be displayed. Click Disavow Links.
Choose the txt file you want to upload by clicking Choose File and
simply follow on.
Now this can take a couple of weeks for Google to process your
request.
Whether you have hired a bad SEO person or made a mistake in your
own link building, you can try to take them down manually by
contacting the sites that link to you. If, despite your best efforts, you're
unable to get some backlinks taken down, this is when you should use
the Google Disavow Links Tool.
Now this can take several weeks until the disavow request is
processed as Google have to manually go through each of your links
where they get millions of other links in queue. In that case, I
recommend using the HUGE time saving automated software called
SEO Resurrection to speed up the entire process.
So if you ever get hit by Big G, make use of this quick acting tool to
resurrect your website by getting rid of those spammy links. This tool
can help recover your position in the search engines.

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24
Optimizing your website means attracting search engine spiders.
Before you let the little spiders judge you, you need to see how the
spider sees your website, so that you can plug in any possible holes in
your SEO.
How about mimicking the spider yourself? Now this is an interesting
part. You get to crawl your website with the eyes of a spider. We are
going to use Firefox to do this tricky part.
Install Firefox

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Install Web Developer and User Agent Switcher (Firefox Plugins)
Next you need to disable Javascript.
To do this, on Firefox, Go to Tools  Option.
In the Content tab, uncheck Enable JavaScript.

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Next you need to disable CSS as well.
To do this, click on CSS  Disable Style  Disable All Styles.
Set User Agent to Googlebot.
To do this, go to Tools  Default User Agent  Search Robots 
Googlebot
Way to go, you can now view your website like a spider!

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So there you have it – my guide for those who are new to SEO, as well
as those who are already doing SEO and need further guidance.
Read through the guide, understand how it works, and read it over
again. Implement it, so that it works. When you have done everything I
told you above, you will be on the right track.
Indeed, SEO is done with the aim of ranking websites to the top of
search engines. You cannot do SEO with the thought everything works
in just few days or a week. If something has value, it isn’t cheaply
bought or quickly gained. If you follow sincerely, with the correct
attitude and stick with it, your chance of success is guaranteed.
We can’t be totally sure of what future holds in regards to SEO. But we
should prepare ourselves and our clients to safely hold on to the
developments which are in store for us – the developments that will
shape the upcoming months.
Finally, I’d like to say – all qualities manifest from hard working. To
put things in the right order: implement SEO and keep testing to see
what works best. So then, I hope you enjoyed the book – being a
beginner, intermediate or advanced. Good Luck with every step you go
forward.
To your success,
Amilie Larson