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Tech for Good: Michael Smith presentaiton at COF11

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TECHNOLOGY FOR GOOD
SOCIAL MEDIA Create awareness Communicate instantly Cultivate supporters Catalyze civic action
3 old one-way top-down communication
4 new decentralized conversation
TOOLS Social networks Blogs Microblogs Photo sharing Video sharing
WORLDWIDE USERS Facebook: 500 million Twitter: 165 million Causes: 110 million LinkedIn: 100 million
COMMUNICATIONS 300,000+ followers (3x) 3500 fans daily posts and series livestream and recorded
RESOURCES: BLOGS & PUBS
GETTING STARTED: TIPS Give up control Listen & share Seek advice, help Be consistent Don’t be rigid
CROWDSOURCING Engage supporters Encourage innovation Leverage collaboration Reach a wide audience
CASE FOUNDATION EXAMPLES
105,000 donations $2.1 million raised Short window: 30 days Social media tools
Nearly 5,000 ideas Majority took action 15,000 voters Email, web pages
CHALLENGES & PLATFORMS
ONLINE GIVING 34.5% increase from 2009 Over 130 platforms Leverage dollars Encourage everyday giving
GIVING PLATFORMS
INVESTING IN PLATFORMS $400 million
VIDEO STRATEGY Tell stories Share mission Educate others Spotlight progress
VIDEO & TUTORIALS Original content Tutorials Interviews On-location Livestream
$10,000 in grants 1,300 videos 24,000 votes Expert panel
WHAT’S NEXT? Location-based Crowdsourced content Social gaming Video

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