The document discusses social media marketing strategies and campaigns. It provides examples of campaigns run by Fortress for clients in various industries like film, music and lifestyle. The campaigns involved creating viral content, games and contests on platforms like Hyves and YouTube. They aimed to increase brand awareness, build databases and engage target audiences. Specific tactics included influencer marketing, seeding, interactive videos and partnerships. The examples showed campaigns generated hundreds of thousands of video views and social reach for clients.

2.  Strategische  Interactieve
engagement via Campagnes
social media

3.  Consumenten delen ervaringen, meningen
en producten binnen Social Media en
internet.
 Uw merk/product kan deze beleving
versterken door deel te nemen.
 Fortress biedt u het advies en de tools die
dit mogelijk maken.

4. • Consultancy • Campagnes
• Community Management • Widgets & Applicaties
• Reputation Management • Websites
• Buzz Marketing
• Influencers
• Seeding
• Posting

5.  Creatieve Campagnes
 Virale Concepten
 Ontwikkeling Tools
 Social CRM
 Activatie van de doelgroep

6.  Princess & The Frog (in ontwikkeling)
 New Moon
 Prison Break
 Surrogates
 Lover Of Loser
 De Hel van ’63
 Defiance
 Rise of The Footsoldier
 Miami Ink

7.  Klant: Independent Film
 Goal: Awareness
 Solution: Viral Campaign Hyves
 Live Newsfeed
 Videos
 YouTube Player
 Seeding
 Partnerships MTV, Pathé.nl
 Results:
 >400.000 views in 2 weeks
 >2000 profiles
http://www.newmoondefilm.nl/widget
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8.  Client: 20th Century Fox
 Goal: Branding, Database
 Open Social Viral Game
 Hyves
 Netlog
 Radio 538, Q-Music Spots
 Landing Pages FR/NL
 Seeding
 Results:
 20.000+ installations
 50.000+ invitations sent
 Rebranded for new release:
The Final Break
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http://yigalroos.hyves.nl/gapmember/7918307/Prison_Break_4/yYl4xcHj//

9.  Client: Buenavista International
 Goal: Awareness
 Solution:
 Open social interactive trailer for
Hyves & Netlog
 Influencer marketing
 Results:
 +220.000 Influencers Reached
 +100.000 trailer views
 +10.000 send-a-friend
http://www.hyves.nl/actie/surrogates
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10.  Client: E1 Entertainment
 Goal: Awareness
 Solution: Influencer Marketing
 Social Hub Analysis
 Invite most influential bloggers,
moderators and hyvers of key
social profiles to exclusive event.
 FollowUp Campaign
 Results:
 >105.000 reached
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11.  Client: Video/Film Express
 Goal: Branding & Database
 Solution: Viral Campaign on
Hyves
 Seeding Traject
 Videospeler
 Contest
 Landing Page
 Partnerships Retail & Network
http://www.fortressmusic.com/widgets/miamiink200902/ 12

12.  Lifestyle community
 Cool, edgy, credible, jong en
vooral rock ’n roll
 Activatie via interactie met
brands en bands.
 Street teams, internet, print,
events en TV
 Actieve community.
 Maandelijks bereik van
245.000 jongeren.
http://www.jimmyalter.nl
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