This document discusses people networking and marketing with social media. It outlines Yindi's philosophy of leveraging internet technologies and volunteer communities to facilitate networking. It provides examples of existing networking structures like professional associations and clubs. The document also maps the author's personal overlapping networks across education and professional domains. It suggests social media tools that can be used effectively for communicating and networking within target sectors.

1. Yindi
People Networking and
Marketing with Social Media
john.young@yindi.net
0407 940 943
29-jun-2012

2. Yindi
Philosophy behind People Networking
• People learn new skills easier from colleagues in a similar trade,
profession, industry sector
• Belief in self-help, not-for-profit community structures
• Recognising the value and efficiency of volunteer organisations
• Apply Internet technology + sophisticated people networking theory to
commercial, professional, social, recreational and community activities
• Leveraging the communications advantages of Internet-based
technologies
• A minimal amount of commercial infrastructure to stimulate its growth
and ensure its long-term survival

3. Yindi
How do people network?
• High school old boys/girls associations
• University alma mater activities
• Professional associations
• Rotary, Lions, etc
• Commercial and professional conferences

4. Yindi
How do people & groups already communicate?
• Professional institutions web sites
• Newsletters and journals
• Word of mouth at professional gatherings

5. Yindi
Overlapping Networks of People
university groups
and clubs
school
community
Professional groups Local Council
local, national &
Local service clubs -
activities
overseas
Rotary, Lions, APEX,
Rostrum, etc
Local community
organizations –
Scouts and
Local sports clubs Youth, retirees, Guides
Local
Rugby Club - Chamber of
cricket, baseball, Commerce, etc
soccer, lawn bowls,
netball, etc

6. Yindi
My Personal Overlapping People Networks
Petersham O zEm ail Yind i
1 st Petersham Public School @ Switch
System s
Kul C ub Pack,
a SWITCH Syd ney @ @
Frid ay Night Scouts Telecoms Syd ney
AAPT Syd ney
Fort Street @ worl .net
d
Boys High School Glebe
Syd ney
1 st Ashfiel
d Tel r
st a SGI
Scouts Wholesale Australia
Venturers
& Rovers
Sydney University
MRNSW Sun Microsystems
School of Australia
Architecture
BArch 1 st Bal oral
m
Sven Thorval son
d @ Sea Scout
Architect Architect
Liverpool Uni PSA/D O E Building Group
Syd ney CIS (Products)
Hanson & Tod d UK @ Design CV
Architects Stockport
O ld Trafford Software Austral
ia
Syd ney + Cambridge @ Syd ney
UK UK
UK

7. How could your organization communicate Yindi
more effectively with clients and prospects?
• Electronic mail (email)
• Internet news groups (News)
• Web sites for each organisation (www)
• Electronic magazines or newspapers
• Via an on-line directory of local services + organisations
• Short text messages (SMS) to their mobile phones
• Instant messaging (IM) on the Internet

8. How can social media tools Yindi
be used most effectively?
• Blogging for communicating information about campaigns + events
• Facebook for broadcasting
• Twitter and LinkedIn.com for narrowcasting
• Linkedin.com for targeting specific vertical/horizontal markets

9. Yindi
Key differentiators of your target sector
D eal with com m unity m ind ed , activists, rad ical thinkers
ing
Followers are m otivated politicall and /or sociall to be invol
y y ved
Actively encourage supportive fol
lowers to network l
ocall and nationall
y y,
with equal ease
Show support for relevant personal research proj
ects
Support m entoring of younger followers by experienced special in a
ists
rel
evant fiel of exp ertise
d

10. Yindi Systems
Yindi Systems
ACN 067 791 404
PO Box 929
Spit Junction NSW 2088
Australia
mobile: 0407 940 943
intern’l +61 407 940 943
email: john.young@yindi.net
twitter: #yindisystems
John Young
Internet Architect