Blippy habit formation

The newest addiction: Analysis of the persuasion factors behind the hottest new startup Yin Yin Wu Habits.stanford.edu

The question: How can blippy create a compelling experience that keeps users coming back? The behavior they want: Users to visit the site regularly

What’s Blippy? Blippy is an activity stream for your purchase – where each purchase becomes a post. Users can comment on and “like” their friend’s purchases, or be tagged in specific items.

How does it work? ,[object Object],[object Object],[object Object],1) Purchase an item 2) Instantly share with social network

Behavior analysis Defining the habit

Blippy’s goal: encourage users to visit the site ,[object Object],[object Object]

What’s needed? ,[object Object],[object Object],[object Object]

Achieving the simplest step ,[object Object],[object Object],[object Object],[object Object],[object Object]

Motivation: convincing users to link their credit card ,[object Object]

Motivation: Curiosity ,[object Object],[object Object],Hmmm…so that’s what he bought

It’s easy to join the community ,[object Object],[object Object],Blippy works because the simplest step that matters is very easy. Interesting data is generated to build a social community with little effort from users

Attachment to existing habit ,[object Object],Uses existing information to build a social network

Physical trigger ,[object Object],[object Object],[object Object]

Online trigger ,[object Object],[object Object]

Combining the pieces ,[object Object]

Blippy habit formation

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