SlideShare une entreprise Scribd logo
1  sur  15
Information Discovery Tool
Outlying the Need
Yan Luong
Social Media Manager EPFL
19.06.2013
Social Media EPFL | January 2013 2
Social Media in 2013
• Social Media is a major sociological trend
• Every individual is a potential media outlet
• New media formats have emerged (microblogging, visual social media, …)
• Organizations have become content producers and editors
Organization
members
Organization Mass Media
News
Media Relations, Events, …
Traditional
Media
Social
Media
Social Media in 2013 @yan_luong
Social Media EPFL | January 2013 3
EPFL corporate social media ecosystem
Corporate Ecosystem @yan_luong
Social Media EPFL | January 2013 4
Social media and higher education
General
outreach
In the
classroom
Professional
development
Media
relations
Potential
students
Support institutional and departemental objectives
Act as catalyst of (communication) activities
Enable direct communications and dialogue with communities (int and ext)
Foster EPFL awareness and advocacy
Humanize digital presences and relationships
Enable peer-to-peer interactions within communitites
Co-create value
SoMe in HigherEd @yan_luong
Social Media EPFL | January 2013 5
Content and platform strategy
Prospective
Students
Students Staff Alumni
Scientific
Community
Media Professionals
General
Public
Facebook
Twitter
LinkedIn
Youtube
Content Strategy @yan_luong
Social Media EPFL | January 2013 6
Content creators identification
Nicolas Dinh
Jamani
Caillet
Hunting for Creators @yan_luong
Social Media EPFL | January 2013 7
Publication and engagement process
Publish
Faculties
Content
Students
Content
SoMe Team
Central
Services
Content
Mediacom
Content
Labs Content
Other
Content Interactions, questions, prospects, …
Process
SoMe
Team
Routing
Medicaom
Press
Officers
Faculty
Comm
Officers
Student
Services
Studies
Promotion Interactions, answer, engagement
Student
assoc
Others
EPFL
Individuals
Interactions, answer, engagement
Answer
Engagement Process @yan_luong
Social Media EPFL | January 2013 8
Social Media Framework
2013-2014
Hub and Spoke @yan_luong
Social Media EPFL | January 2013 9
Other official presences
Career Center
IC Faculty
…
Archizoom
EPFL+ECAL Lab
…
EPFL Alumni
EPFL Students
…
@MoT
@Oderski
…
Facebook
Twitter
LinkedIn Youtube
Spokes @yan_luong
Social Media EPFL | January 2013 10
Sectorial social presences strategies
• Service
• Dialog
• Own Content Creation
• Curation
VS
• Resources
Sectorial Strategies @yan_luong
Social Media EPFL | January 2013 11
Some Twitter Success Factors
• Targeted content
• Purpose and passion
• Being yourself
• Ignite dialogue
• Don’t only talk about yourself
• Frequency and regularity
Twitter Success @yan_luong
Social Media EPFL | January 2013 12
Curation
• Infobesity
• Credibility
• Targeted
• Laying the foundations for discussions and dialog
• Show openness and transparency
• Internal and/or external
Curation @yan_luong
Social Media EPFL | January 2013 13
Hence the need for an information discovery tool
• Get field specific content
• Search engine AND social media based
• Easy to use, easy to share
• Collaborative
• Machine learning
Going Faveeo @yan_luong
Social Media EPFL | January 2013 14
Some examples
• Center for Digital Education : news on European
MOOCs initiatives
• NCCR Robotics : animatronics, european robotics,
robotics and business
• Transportation Center : sustainable mobility news,
outlook on business and tech transfer
• Swiss Space Center : European initiatives, Space
cleanliness initiatives
Publication Strategies @yan_luong
Thanks!
Find this presentation on www.slideshare.net/yluong

Contenu connexe

Similaire à The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure

Time to give a 'tweet' about social media in Higher Education
Time to give a 'tweet' about social media in Higher EducationTime to give a 'tweet' about social media in Higher Education
Time to give a 'tweet' about social media in Higher EducationNicola Pallitt
 
PLNs "Friends Educating Each Other": Informal, Self-directed, and Social PD
PLNs "Friends Educating Each Other": Informal, Self-directed, and Social PDPLNs "Friends Educating Each Other": Informal, Self-directed, and Social PD
PLNs "Friends Educating Each Other": Informal, Self-directed, and Social PDDebbie Fucoloro, Ph.D.
 
M&L 2012 - Smile – social media in learning & education - by Janice Richardson
M&L 2012 - Smile – social media in learning & education - by Janice RichardsonM&L 2012 - Smile – social media in learning & education - by Janice Richardson
M&L 2012 - Smile – social media in learning & education - by Janice RichardsonMedia & Learning Conference
 
Developing learning environment
Developing learning environmentDeveloping learning environment
Developing learning environmentTuukka Soini
 
Social media and professional development
Social media and professional developmentSocial media and professional development
Social media and professional developmentCrystal Rose-Wainstock
 
Student Ambassadors for Digital Literacy: supporting student transitions
Student Ambassadors for Digital Literacy: supporting student transitionsStudent Ambassadors for Digital Literacy: supporting student transitions
Student Ambassadors for Digital Literacy: supporting student transitionsJane Secker
 
Social learning presentation for NZATD, 10th June
Social learning presentation for NZATD, 10th JuneSocial learning presentation for NZATD, 10th June
Social learning presentation for NZATD, 10th JuneAmanda Sterling
 
Teaching and Learning with Social Media Workshop
Teaching and Learning with Social Media WorkshopTeaching and Learning with Social Media Workshop
Teaching and Learning with Social Media WorkshopJoshua Murdock
 
Team 3. Wk.6 team. AET/562
Team 3. Wk.6 team. AET/562 Team 3. Wk.6 team. AET/562
Team 3. Wk.6 team. AET/562 Hesileen
 
Ideas in Mobile Learning - Learn 2 Teach by Social Web
Ideas in Mobile Learning - Learn 2 Teach by Social WebIdeas in Mobile Learning - Learn 2 Teach by Social Web
Ideas in Mobile Learning - Learn 2 Teach by Social Webteacherstu
 
Social media and the widening of accessibility in HE
Social media and the widening of accessibility in HESocial media and the widening of accessibility in HE
Social media and the widening of accessibility in HESHU Learning & Teaching
 
Social Media for Active Learning MOOC - Personal Learning Network Webinar Slides
Social Media for Active Learning MOOC - Personal Learning Network Webinar SlidesSocial Media for Active Learning MOOC - Personal Learning Network Webinar Slides
Social Media for Active Learning MOOC - Personal Learning Network Webinar SlidesVanessa Dennen
 
The "social" in Social Media
The "social" in Social MediaThe "social" in Social Media
The "social" in Social MediaNoah Kuchins
 
Jswec social media presentation 7th july 2015
Jswec social media presentation 7th july 2015Jswec social media presentation 7th july 2015
Jswec social media presentation 7th july 2015Robert Lomax
 
Social Media in the Classroom
Social Media in the ClassroomSocial Media in the Classroom
Social Media in the ClassroomMatt Britland
 
Ensuring LSE undergraduates gallop to success: emerging findings from the SAD...
Ensuring LSE undergraduates gallop to success: emerging findings from the SAD...Ensuring LSE undergraduates gallop to success: emerging findings from the SAD...
Ensuring LSE undergraduates gallop to success: emerging findings from the SAD...CILIP ARLG
 
Ensuring LSE undergraduates gallps to success: emerging findings from the SAD...
Ensuring LSE undergraduates gallps to success: emerging findings from the SAD...Ensuring LSE undergraduates gallps to success: emerging findings from the SAD...
Ensuring LSE undergraduates gallps to success: emerging findings from the SAD...LSESADL
 
PLE ASSIGNMENT ,The beginnings of my own professional learning network.
PLE ASSIGNMENT ,The beginnings of my own professional learning network. PLE ASSIGNMENT ,The beginnings of my own professional learning network.
PLE ASSIGNMENT ,The beginnings of my own professional learning network. Thatoentle Moruri
 

Similaire à The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure (20)

Time to give a 'tweet' about social media in Higher Education
Time to give a 'tweet' about social media in Higher EducationTime to give a 'tweet' about social media in Higher Education
Time to give a 'tweet' about social media in Higher Education
 
PLNs "Friends Educating Each Other": Informal, Self-directed, and Social PD
PLNs "Friends Educating Each Other": Informal, Self-directed, and Social PDPLNs "Friends Educating Each Other": Informal, Self-directed, and Social PD
PLNs "Friends Educating Each Other": Informal, Self-directed, and Social PD
 
M&L 2012 - Smile – social media in learning & education - by Janice Richardson
M&L 2012 - Smile – social media in learning & education - by Janice RichardsonM&L 2012 - Smile – social media in learning & education - by Janice Richardson
M&L 2012 - Smile – social media in learning & education - by Janice Richardson
 
Developing learning environment
Developing learning environmentDeveloping learning environment
Developing learning environment
 
Social media and professional development
Social media and professional developmentSocial media and professional development
Social media and professional development
 
Student Ambassadors for Digital Literacy: supporting student transitions
Student Ambassadors for Digital Literacy: supporting student transitionsStudent Ambassadors for Digital Literacy: supporting student transitions
Student Ambassadors for Digital Literacy: supporting student transitions
 
Social learning presentation for NZATD, 10th June
Social learning presentation for NZATD, 10th JuneSocial learning presentation for NZATD, 10th June
Social learning presentation for NZATD, 10th June
 
Teaching and Learning with Social Media Workshop
Teaching and Learning with Social Media WorkshopTeaching and Learning with Social Media Workshop
Teaching and Learning with Social Media Workshop
 
Edit 2.3
Edit 2.3Edit 2.3
Edit 2.3
 
Team 3. Wk.6 team. AET/562
Team 3. Wk.6 team. AET/562 Team 3. Wk.6 team. AET/562
Team 3. Wk.6 team. AET/562
 
Ideas in Mobile Learning - Learn 2 Teach by Social Web
Ideas in Mobile Learning - Learn 2 Teach by Social WebIdeas in Mobile Learning - Learn 2 Teach by Social Web
Ideas in Mobile Learning - Learn 2 Teach by Social Web
 
Social Media in Higher Education
Social Media in Higher EducationSocial Media in Higher Education
Social Media in Higher Education
 
Social media and the widening of accessibility in HE
Social media and the widening of accessibility in HESocial media and the widening of accessibility in HE
Social media and the widening of accessibility in HE
 
Social Media for Active Learning MOOC - Personal Learning Network Webinar Slides
Social Media for Active Learning MOOC - Personal Learning Network Webinar SlidesSocial Media for Active Learning MOOC - Personal Learning Network Webinar Slides
Social Media for Active Learning MOOC - Personal Learning Network Webinar Slides
 
The "social" in Social Media
The "social" in Social MediaThe "social" in Social Media
The "social" in Social Media
 
Jswec social media presentation 7th july 2015
Jswec social media presentation 7th july 2015Jswec social media presentation 7th july 2015
Jswec social media presentation 7th july 2015
 
Social Media in the Classroom
Social Media in the ClassroomSocial Media in the Classroom
Social Media in the Classroom
 
Ensuring LSE undergraduates gallop to success: emerging findings from the SAD...
Ensuring LSE undergraduates gallop to success: emerging findings from the SAD...Ensuring LSE undergraduates gallop to success: emerging findings from the SAD...
Ensuring LSE undergraduates gallop to success: emerging findings from the SAD...
 
Ensuring LSE undergraduates gallps to success: emerging findings from the SAD...
Ensuring LSE undergraduates gallps to success: emerging findings from the SAD...Ensuring LSE undergraduates gallps to success: emerging findings from the SAD...
Ensuring LSE undergraduates gallps to success: emerging findings from the SAD...
 
PLE ASSIGNMENT ,The beginnings of my own professional learning network.
PLE ASSIGNMENT ,The beginnings of my own professional learning network. PLE ASSIGNMENT ,The beginnings of my own professional learning network.
PLE ASSIGNMENT ,The beginnings of my own professional learning network.
 

Plus de Yan Luong

SAWI | SPRI - Session 1 - paysage et tendances (2)
SAWI | SPRI - Session 1 - paysage et tendances (2)SAWI | SPRI - Session 1 - paysage et tendances (2)
SAWI | SPRI - Session 1 - paysage et tendances (2)Yan Luong
 
Session 1 | SAWI - SPRI - histoire, paysage et tendances
Session 1 | SAWI - SPRI - histoire, paysage et tendancesSession 1 | SAWI - SPRI - histoire, paysage et tendances
Session 1 | SAWI - SPRI - histoire, paysage et tendancesYan Luong
 
SAWI | SPRI - Session 1 - Digital Communications
SAWI | SPRI - Session 1 - Digital CommunicationsSAWI | SPRI - Session 1 - Digital Communications
SAWI | SPRI - Session 1 - Digital CommunicationsYan Luong
 
HEG DAS Resp Com - Content Trends
HEG DAS Resp Com - Content TrendsHEG DAS Resp Com - Content Trends
HEG DAS Resp Com - Content TrendsYan Luong
 
HEG DAS Resp Com - Self Branding & Public Profiling
HEG DAS Resp Com - Self Branding & Public ProfilingHEG DAS Resp Com - Self Branding & Public Profiling
HEG DAS Resp Com - Self Branding & Public ProfilingYan Luong
 
Nomades - Self Branding and Public Profiling
Nomades - Self Branding and Public ProfilingNomades - Self Branding and Public Profiling
Nomades - Self Branding and Public ProfilingYan Luong
 
Nomades - Médias sociaux - histoire, paysage et tendances
Nomades - Médias sociaux -  histoire, paysage et tendancesNomades - Médias sociaux -  histoire, paysage et tendances
Nomades - Médias sociaux - histoire, paysage et tendancesYan Luong
 
Nomades - Communication digitale
Nomades - Communication digitaleNomades - Communication digitale
Nomades - Communication digitaleYan Luong
 
Nomades - principes de communication et branding
Nomades - principes de communication et brandingNomades - principes de communication et branding
Nomades - principes de communication et brandingYan Luong
 
Gestion culturelle - Médias sociaux - histoire, paysage et tendances
Gestion culturelle - Médias sociaux - histoire, paysage et tendancesGestion culturelle - Médias sociaux - histoire, paysage et tendances
Gestion culturelle - Médias sociaux - histoire, paysage et tendancesYan Luong
 
Gestion culturelle - communications digitales - overview
Gestion culturelle - communications digitales - overviewGestion culturelle - communications digitales - overview
Gestion culturelle - communications digitales - overviewYan Luong
 
SAWI CONTENT - Tendances contenus & outils de production
SAWI CONTENT - Tendances contenus & outils de productionSAWI CONTENT - Tendances contenus & outils de production
SAWI CONTENT - Tendances contenus & outils de productionYan Luong
 
SAWI - contenus - Facebook Basics
SAWI - contenus - Facebook BasicsSAWI - contenus - Facebook Basics
SAWI - contenus - Facebook BasicsYan Luong
 
SAWI RP - stratégie de communication digitale
SAWI RP - stratégie de communication digitaleSAWI RP - stratégie de communication digitale
SAWI RP - stratégie de communication digitaleYan Luong
 
SAWI RP - Médias sociaux - histoire, paysage et tendances
SAWI RP - Médias sociaux - histoire, paysage et tendancesSAWI RP - Médias sociaux - histoire, paysage et tendances
SAWI RP - Médias sociaux - histoire, paysage et tendancesYan Luong
 
SAWI - Relations Publiques - Session 1 - Digital Communications
SAWI - Relations Publiques - Session 1 - Digital CommunicationsSAWI - Relations Publiques - Session 1 - Digital Communications
SAWI - Relations Publiques - Session 1 - Digital CommunicationsYan Luong
 
SAWI - Content - Session 1 - digital communications
SAWI  - Content - Session 1 - digital communicationsSAWI  - Content - Session 1 - digital communications
SAWI - Content - Session 1 - digital communicationsYan Luong
 
SAWI - Content - Session 1 - stratégie de communication digitale
SAWI  - Content - Session 1  - stratégie de communication digitaleSAWI  - Content - Session 1  - stratégie de communication digitale
SAWI - Content - Session 1 - stratégie de communication digitaleYan Luong
 
Crisis management - monitoring tools - DAS UNIGE Digicomms 16-17
Crisis management - monitoring tools - DAS UNIGE Digicomms 16-17 Crisis management - monitoring tools - DAS UNIGE Digicomms 16-17
Crisis management - monitoring tools - DAS UNIGE Digicomms 16-17 Yan Luong
 
Crisis management - monitoring tools - DAS UNIGE Digicomms 16-17
Crisis management - monitoring tools - DAS UNIGE Digicomms 16-17Crisis management - monitoring tools - DAS UNIGE Digicomms 16-17
Crisis management - monitoring tools - DAS UNIGE Digicomms 16-17Yan Luong
 

Plus de Yan Luong (20)

SAWI | SPRI - Session 1 - paysage et tendances (2)
SAWI | SPRI - Session 1 - paysage et tendances (2)SAWI | SPRI - Session 1 - paysage et tendances (2)
SAWI | SPRI - Session 1 - paysage et tendances (2)
 
Session 1 | SAWI - SPRI - histoire, paysage et tendances
Session 1 | SAWI - SPRI - histoire, paysage et tendancesSession 1 | SAWI - SPRI - histoire, paysage et tendances
Session 1 | SAWI - SPRI - histoire, paysage et tendances
 
SAWI | SPRI - Session 1 - Digital Communications
SAWI | SPRI - Session 1 - Digital CommunicationsSAWI | SPRI - Session 1 - Digital Communications
SAWI | SPRI - Session 1 - Digital Communications
 
HEG DAS Resp Com - Content Trends
HEG DAS Resp Com - Content TrendsHEG DAS Resp Com - Content Trends
HEG DAS Resp Com - Content Trends
 
HEG DAS Resp Com - Self Branding & Public Profiling
HEG DAS Resp Com - Self Branding & Public ProfilingHEG DAS Resp Com - Self Branding & Public Profiling
HEG DAS Resp Com - Self Branding & Public Profiling
 
Nomades - Self Branding and Public Profiling
Nomades - Self Branding and Public ProfilingNomades - Self Branding and Public Profiling
Nomades - Self Branding and Public Profiling
 
Nomades - Médias sociaux - histoire, paysage et tendances
Nomades - Médias sociaux -  histoire, paysage et tendancesNomades - Médias sociaux -  histoire, paysage et tendances
Nomades - Médias sociaux - histoire, paysage et tendances
 
Nomades - Communication digitale
Nomades - Communication digitaleNomades - Communication digitale
Nomades - Communication digitale
 
Nomades - principes de communication et branding
Nomades - principes de communication et brandingNomades - principes de communication et branding
Nomades - principes de communication et branding
 
Gestion culturelle - Médias sociaux - histoire, paysage et tendances
Gestion culturelle - Médias sociaux - histoire, paysage et tendancesGestion culturelle - Médias sociaux - histoire, paysage et tendances
Gestion culturelle - Médias sociaux - histoire, paysage et tendances
 
Gestion culturelle - communications digitales - overview
Gestion culturelle - communications digitales - overviewGestion culturelle - communications digitales - overview
Gestion culturelle - communications digitales - overview
 
SAWI CONTENT - Tendances contenus & outils de production
SAWI CONTENT - Tendances contenus & outils de productionSAWI CONTENT - Tendances contenus & outils de production
SAWI CONTENT - Tendances contenus & outils de production
 
SAWI - contenus - Facebook Basics
SAWI - contenus - Facebook BasicsSAWI - contenus - Facebook Basics
SAWI - contenus - Facebook Basics
 
SAWI RP - stratégie de communication digitale
SAWI RP - stratégie de communication digitaleSAWI RP - stratégie de communication digitale
SAWI RP - stratégie de communication digitale
 
SAWI RP - Médias sociaux - histoire, paysage et tendances
SAWI RP - Médias sociaux - histoire, paysage et tendancesSAWI RP - Médias sociaux - histoire, paysage et tendances
SAWI RP - Médias sociaux - histoire, paysage et tendances
 
SAWI - Relations Publiques - Session 1 - Digital Communications
SAWI - Relations Publiques - Session 1 - Digital CommunicationsSAWI - Relations Publiques - Session 1 - Digital Communications
SAWI - Relations Publiques - Session 1 - Digital Communications
 
SAWI - Content - Session 1 - digital communications
SAWI  - Content - Session 1 - digital communicationsSAWI  - Content - Session 1 - digital communications
SAWI - Content - Session 1 - digital communications
 
SAWI - Content - Session 1 - stratégie de communication digitale
SAWI  - Content - Session 1  - stratégie de communication digitaleSAWI  - Content - Session 1  - stratégie de communication digitale
SAWI - Content - Session 1 - stratégie de communication digitale
 
Crisis management - monitoring tools - DAS UNIGE Digicomms 16-17
Crisis management - monitoring tools - DAS UNIGE Digicomms 16-17 Crisis management - monitoring tools - DAS UNIGE Digicomms 16-17
Crisis management - monitoring tools - DAS UNIGE Digicomms 16-17
 
Crisis management - monitoring tools - DAS UNIGE Digicomms 16-17
Crisis management - monitoring tools - DAS UNIGE Digicomms 16-17Crisis management - monitoring tools - DAS UNIGE Digicomms 16-17
Crisis management - monitoring tools - DAS UNIGE Digicomms 16-17
 

Dernier

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Sheetaleventcompany
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...allensay1
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 

Dernier (20)

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 

The Need for Curation Tools in an Social Media Spoke and Hub Organizational Structure

  • 1. Information Discovery Tool Outlying the Need Yan Luong Social Media Manager EPFL 19.06.2013
  • 2. Social Media EPFL | January 2013 2 Social Media in 2013 • Social Media is a major sociological trend • Every individual is a potential media outlet • New media formats have emerged (microblogging, visual social media, …) • Organizations have become content producers and editors Organization members Organization Mass Media News Media Relations, Events, … Traditional Media Social Media Social Media in 2013 @yan_luong
  • 3. Social Media EPFL | January 2013 3 EPFL corporate social media ecosystem Corporate Ecosystem @yan_luong
  • 4. Social Media EPFL | January 2013 4 Social media and higher education General outreach In the classroom Professional development Media relations Potential students Support institutional and departemental objectives Act as catalyst of (communication) activities Enable direct communications and dialogue with communities (int and ext) Foster EPFL awareness and advocacy Humanize digital presences and relationships Enable peer-to-peer interactions within communitites Co-create value SoMe in HigherEd @yan_luong
  • 5. Social Media EPFL | January 2013 5 Content and platform strategy Prospective Students Students Staff Alumni Scientific Community Media Professionals General Public Facebook Twitter LinkedIn Youtube Content Strategy @yan_luong
  • 6. Social Media EPFL | January 2013 6 Content creators identification Nicolas Dinh Jamani Caillet Hunting for Creators @yan_luong
  • 7. Social Media EPFL | January 2013 7 Publication and engagement process Publish Faculties Content Students Content SoMe Team Central Services Content Mediacom Content Labs Content Other Content Interactions, questions, prospects, … Process SoMe Team Routing Medicaom Press Officers Faculty Comm Officers Student Services Studies Promotion Interactions, answer, engagement Student assoc Others EPFL Individuals Interactions, answer, engagement Answer Engagement Process @yan_luong
  • 8. Social Media EPFL | January 2013 8 Social Media Framework 2013-2014 Hub and Spoke @yan_luong
  • 9. Social Media EPFL | January 2013 9 Other official presences Career Center IC Faculty … Archizoom EPFL+ECAL Lab … EPFL Alumni EPFL Students … @MoT @Oderski … Facebook Twitter LinkedIn Youtube Spokes @yan_luong
  • 10. Social Media EPFL | January 2013 10 Sectorial social presences strategies • Service • Dialog • Own Content Creation • Curation VS • Resources Sectorial Strategies @yan_luong
  • 11. Social Media EPFL | January 2013 11 Some Twitter Success Factors • Targeted content • Purpose and passion • Being yourself • Ignite dialogue • Don’t only talk about yourself • Frequency and regularity Twitter Success @yan_luong
  • 12. Social Media EPFL | January 2013 12 Curation • Infobesity • Credibility • Targeted • Laying the foundations for discussions and dialog • Show openness and transparency • Internal and/or external Curation @yan_luong
  • 13. Social Media EPFL | January 2013 13 Hence the need for an information discovery tool • Get field specific content • Search engine AND social media based • Easy to use, easy to share • Collaborative • Machine learning Going Faveeo @yan_luong
  • 14. Social Media EPFL | January 2013 14 Some examples • Center for Digital Education : news on European MOOCs initiatives • NCCR Robotics : animatronics, european robotics, robotics and business • Transportation Center : sustainable mobility news, outlook on business and tech transfer • Swiss Space Center : European initiatives, Space cleanliness initiatives Publication Strategies @yan_luong
  • 15. Thanks! Find this presentation on www.slideshare.net/yluong