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東長崎商工会資料121219
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Hideaki Yodogawa
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東長崎商工会資料121219
1.
東長崎商工会セミナー資料 1.地方を取り巻く現状 2.Facebookの活用 2013.12.19 NOTICE.llc Yodogawa Hideaki
2.
地方を取り巻く環境 人口の減少
3.
地方を取り巻く環境 高度経済成長期 商圏(徒歩圏内)に顧客がいる。 人口増・購買力の増加
4.
地方を取り巻く環境 車社会の到来 一人に一台車を持つ社会に変化 徒歩圏内を超えて買い物に。
5.
地方を取り巻く環境 人口減少社会に 商圏内の人口が減少
6.
対策は? このままでは存続の危機 売上=単価×客数 対策1 単価のUP 「付加価値をつけて単価をUPさせる」 →既存顧客が離れる危険も →大体、個店の単価は大手に比べて高い! 対策は2つしかない! ① 商圏を拡大する ②
遠距離から来てもらえる 商品構成 店舗設計 【問題】 広い範囲にリーチするには?
7.
対策確認シート 営業拡大の対策は2つ 1.新規顧客開拓 2.既存顧客の囲い込み (リピーター確保) 宣伝広告の手段 □TVCM □ラジオCM □新聞広告 □折り込みチラシ □ポスティング □ダイレクトメール □ポスター □フリーペーパー □ホームページ □ブログ □ポータルサイトへの登録 □twitter □facebook □LINE □google+ □インターネット広告
8.
これまでの公的対策(?) 営業拡大の対策は2つ 1.新規顧客開拓 2.既存顧客の囲い込み (リピーター確保) ・ポイントカード事業 自力解決 ・100円商店街 ・買い物弱者対策 ・アーケード改修 ・空き店舗活用 ・シャッター壁画 ・イベント事業 自己満足レベルが多い
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