Company Profile of Upstox & Indian Stock Market.pdf
BMA wealth creators final project
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A
PROJECT REPORT
ON
“A Study of Stock Broking Business in Shrirampur”
FOR
BMA Wealth Creators, Shrirampur Branch
SUBMITTED TO
SavitribaiPhule Pune University
IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT OF
MASTER OF BUSINESS ADMINISTRATION (M.B.A.)
UNDER THE GUIDANCE OF
Prof. M.S.BHAYANI
-SUBMITTED BY-
Mr. GORANE YOGESH ASHOK
Submitted to
SanjivaniCollege of Engineering Department of MBA, Kopargaon
2015-2017
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SANJIVANI COLLEGE OF ENGINEERING,
DEPT. OF MBA
Certificate
This is to certify that Mr. GoraneYogesh Ashok. Has submitted a summer project
on “A Study of stock Broking Business inShrirampur” to SavitribaiPhule Pune
University of Pune for the partial fulfilment of Master in Business
Administration (M.B.A.).
We further certify that to the best of our knowledge and belief, the matter
presented in this project has not been submitted to any other Degree or Diploma
course.
Prof.M.S.Bhayani Dr. B. M. Londhe
Internal Guide Head of Department
External Examiner
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ACK NOWLEDGEMENT
It is almost inevitable to incur indebtedness to all who generously helped by sharing
their invaluable time and rich experience with me, without which this project would have
never been accomplished.
No task can be achieved alone, particularly while attempting to finish a project of such
magnitude. It took many very special people to facilitate it and support it. Hence, I would like
to acknowledge all of their valuable support and convey my humble gratitude to them.I
express my profound thanks to HOD Dr. B. M. Londhe.
First of all I thank the Indian marketers and advertisers who have without fail
produced, Surrogate Ads which we so often debate about. At least they gave me a topic to
work on and even realize the issue of surrogate ads which I did not notice till now.
I would like to acknowledge my sincere gratitude to Mr. Rahul Shimpi (Branch
Manager, Sub-broker)BMA Wealth Creators LtdShrirampur branch) for sharing his valuable
ideas, constructive criticism and motivation, which were the guiding, light during the entire
tenure of this work.
Thank you all for supporting me in making this projects a reality.
GORANE YOGESH
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DECLARATION
I am GORANE YOGESH ASHOK do hereby declare that the project report titled“A
Study ofStock Broking Business In Shrirampur BMA Wealth Creators.”is a genuine
research work undertaken by me and it has not been published anywhere earlier.
Date:
Place:
GORANE YOGESH
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P REFACE
Share trading in India is undergoing a transition and consolidation phase witnessed
never before. The competition is likely to become so severe after the entry of many players,
retaining a customer is most difficult practice for any service provider.
Though India has a very big untapped market but the players will not flourish unless
they change the way the customers are being served. Given the awareness level of today
customers every player has to treat with care and make the customer feel that he is the king.
Number of Online Share trader in India has crossed the line. More and more customers are
coming under this umbrella and many of the existing one are changing pavilion. So customer
retention and satisfaction is now more important as it was never before. Players keep coming
with new schemes in order to attract new customers and retain the existing one. This is being
supplemented with increased advertising and brand building efforts. Success of any
organization depends upon its being proactive.
To give the student of management a feel of real world situation they are being sent to
any organization where they work on a prescribed problem or a topic and come out with
various conclusions and suggestions.
I am very lucky as I got an opportunity to work with “BMA Wealth CreatorsLTD”.
which is showing phenomenal growth and success in its Sector.
My topic of study was “A Study of Stock Broking Business in Shrirampur”This
project is an effort to do a depth study and analysis of various known and unknown reasons
for customer satisfaction and retention. “To err is human” and I am not an exception, valuable
comments are always welcomed since it will motivate to work with greater zeal and
efficiency in the future.
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INDEX
Chapter
No.
Chapter Name Page
No.
1 Executive Summary 01
2 Industry Profile 03
3 Company Profile 08
4 ProductProfile 27
5 Objective of Study 29
6 Research Methodology
1. Primary Data
2. SecondaryData
3. Sampling Size
4. Limitations of the study
5. Scopeof the study
31
7 Competitors Analysis 34
8 Data Analysis and Interpretation 39
9 Findings 55
10 Conclusion 57
11 Suggestions 59
12 Learning through The project 61
13 Bibliography 63
14 Questionnaire 65
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E xe c utiveSummary
The summer internship at “BMA WEALTH CREATORS” undertaken by me has
given me an exposure into the investment scenario in India. The project that I was involved
with while working at “BMA WEALTH CREATORS” includes advisory services i.e.
educating the existing and potential investors about stock market as an alternative source to
investment. This involves catering to the queries of the investors about the concept of stock
market, the various options that an investor can invest his money into, funds management of
investors.
Analyzing the investors’ behavior includes understanding the concerns a person has
towards Stock Market, his stages in life and wealth cycle, the effect of the investments made
by the peer groups, effect of the profession he/she is in, education qualification, importance of
tax benefits, the most preferred saving tool etc. and this all is analyzed with the help of a
schedule prepared.
Through the systematic investment plan invest a specific amount for a continuous
period, at regular intervals. By doing this, the investor get the advantage of rupee cost
averaging which means that by investing the same amount at regular intervals, the average
cost per unit remains lower than the average market price.
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A BRIEF HISTORY OF STOCK EXCHANGES:-
Do you know that the world's foremost marketplace “New York Stock Exchange”
(NYSE), started its trading under a tree (now known as 68 Wall Street) over 200 years ago?
Similarly, India's premier stock exchange Bombay Stock Exchange (BSE) can also trace back
its origin to as far as 125 years when it started as a voluntary non-profit making association.
You hear about it any time it reaches a new high or a new low, and you also hear
about it daily in statements like 'The BSE Sensitive Index rose 5% today'. Obviously, stocks
and stock markets are important. Stocks of public limited companies are bought and sold at a
stock exchange. But what really are stock exchanges? Known also as News on the stock
market appears in different media every day. The stock market or bourse, a stock exchange is
an organized market place for securities (like stocks, bonds, options) featured by the
centralization of supply and demand for the transaction of orders by member brokers, for
institutional and individual investors. The exchange makes buying and selling easy. For
example, you don't have to actually go to a stock exchange, say, BSE - you can contact a
broker, who does business with the BSE, and he or she will buy or sell your stock on your
behalf. All stock exchanges perform similar functions with respect to the listing, trading, and
clearing of securities, differing only in their administrative machinery for handling these
functions. Most stock exchanges are auction markets, in which prices are determined by
competitive bidding. Trading may occur on a continuous auction basis, may involve brokers
buying from and selling to dealers.
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In certain types of stock or it may be conducted through specialists dealing in a
particular stock.
But where did it all start? The need for stock exchanges developed out of early trading
activities in agricultural and other commodities. During the middle Ages, traders found it
easier to use credit that required supporting documentation of drafts, notes and bills of
exchange. Thehistory of the earliest stock exchange, the French stock exchange, may be
traced back to 12th century when transactions occurred in commercial bills of exchange.
The first stock exchange in India, Bombay Stock Exchange was established in 1875 as
'The Native Share and Stockbrokers Association' and has evolved over the years into its
present status as the premier stock exchange in the country. It may be noted that BSE is the
oldest stock exchange in Asia, even older than the Tokyo Stock Exchange, which was
founded in 1878. The country's second stock exchange was established in Ahmedabad in
1894, followed by the Calcutta Stock Exchange (CSE). CSE can also trace its origin back to
19th century. From a get together under a 'Neem Tree' way back in the 1830s, the CSE was
formally established in May 1908.
India's other major stock exchange National Stock Exchange (NSE), promoted by
leading financial institutions, was established in April 1993. Over the years, several stock
exchanges have been established in the major cities of India. There are now 23 recognized
stock exchanges — Mumbai (BSE, NSE and OTC), Calcutta, Delhi, Chennai, Ahmedabad,
Bangalore, Bhubaneswar, Coimbatore, Guwahati, Hyderabad, Jaipur, Kochi, Kanpur,
Ludhiana, Mangalore, Patna, Pune, Rajkot, Vadodara, Indore and Meerut. Today, most of the
global stock exchanges have become highly efficient, computerizedorganizations.
Computerized networks also made it possible to connect to each other and have fostered the
growth of an open, global securities market.
Realizing there is untapped market of investors who want to be able to execute their
own trades when it suits them, brokers have taken their trading rooms to the Internet. Known
as online brokers, they allow you to buy and sell shares via Internet.
Online Trading is a service offered on the Internet for purchase and sale of shares. In
the real world, you place orders on your stockbroker either verbally (personally or
telephonically) or in a written form (fax). In Online Trading, you will access a stockbroker's
website through your internet-enabled PC and place orders through the broker's internet-based
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trading engine. These orders are routed to the Stock Exchange without manual intervention
and executed thereon in a matter of a few seconds.
There are 2 types of online trading service: discount brokers and full service online
broker. Discount online brokers allow you to trade via Internet at reduced rates. Some provide
quality research, other don’t. Full service online brokerage is linked to existing brokerages.
These brokers allow their clients to place online orders with the option of talking/ chatting to
brokers if advice is needed. Brokerage rates here are higher. Indiainfoline.com,
ICICIDirect.Com, IndiaBulls.Com,BmawealthcreatorsBroking.com,BMA WEALTH
CREATORS.Com, HDFCSecurities.Com is some of the online broking sites in India.
ONLINE TRADING PROCESS:-
The various transactions involved in online trading can be shown from the point of view of
the
Client
Broker
Stock Exchange.
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INTRODUCTION AND HISTORY:-
“BMA WEALTH CREATORS” is the retail broking arm of SSKI, an organization
with more than eight decades of trust & credibility in the stock market. It is India's leading
retail financial Services Company with We have over 250 share shops across 115 cities in
India. While our size and strong balance sheet allow us to provide you with varied products
and services at very attractive prices, our over 750 Client Relationship Managers are
dedicated to serving your unique needs. BMA Wealth Creators is led by a highly regarded
management team that has invested crores of rupees into a world class Infrastructure that
provides our clients with real-time service & 24/7 access to all information and products. Our
flagshipBMA Wealth Creators Professional Network offers real-time prices, detailed data and
news, intelligent analytics, and electronic trading capabilities, right at your fingertips. This
powerful technology complemented by our knowledgeable and customer focused
Relationship Managers.
We are creating a world of Smart Investor. BMA Wealth Creators offers a full range
of financial services and products ranging from Equities to Derivatives enhance your
wealthand hence, achieve your financial goals. BMA WEALTH CREATORS' Client
Relationship Managers are available to you to help with your financial planning and
investment needs. To provide the highest possible quality of service, BMA Wealth Creators
provides full access to all our products and services through multi-channels.
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INTRODUCTIONTO BMA
In a shot span of 22 years since inception, the BMA Group has emerged as one of the
top retail stock broking houses in India, having membership of BSE, NSE and the two leading
Commodity Exchanges in the country i.e. NCDEX & MCX. BMA Wealth Creators is also
registered as a Depository Participant with CDSL.
The group is promoted by Mr. AnubhavBhatterwho started this business as a sub-
broker in 1987 with a team of 3. Today the BMA group is managed by a team of 1937 direct
employees and has a nationwide network comprising of 21 Regional hubs, 124 branches and
6810 sub brokers & business associates. BMA is 100% focused on retail stock broking
business unlike any other larger national broking house. The group currently services more
than 5 thousand retail clients.
BMA habitually generates value added features without the cost burden being passed
on to the clients as they strongly believe that better understanding of client’s needs and wants
is their top priority. Their e-broking facility is one such effort, which gives the client a
platform to access state of the art trading facility at the click of a button.
BMA has always strived for delivering customer delight and developing strong long
term bonds with its clients as well as channel partners. BMA thrives on a vision to introduce
new and innovative products and services constantly. Moreover, BMA has been among the
pioneers to introduce the latest technological innovations and integrate them efficiently within
its business.
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About the BMA
BMA Booking’s tryst with excellence in customer relations began more than 20 years
agoToday,BMA has emerged as a premium Indian stock-broking and wealth management
house, with an absolute focus on retail business and a commitment to provide "Real Value for
Money" to all its clients.
It has memberships on BSE, NSE and the leading commodity excess in India NCDEX
& MCX. BMA is also registered as a depository participant with CDSL.
BMA Wealth Creators Ltd. Member on the BSE and Depository Participant with
CDSL
BMA Capital & Debt Market
Ltd.
Membership on the NSE Cash and Futures & Options
Segment
BMA Commodities Broking Ltd. Member on the NCDEX & MCX
BMA Securities Ltd. Member on the BSE
BMA’s presence:-
Nation- wide network of 21 regional hubs
Presence 124 cities
6800 + sub brokers & business associates
7.8 lakh +clients
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Management
Sr. No. Name Designation & Department
1. Mr. AnubhavBhatter Founder Chairman & Managing Director
2. Mr. SaikatGanguly Managing Director and ceo
3. Mr. AvinashAgrawalla Executive Director – Strategy and Finance
4. Mr.ShivkumarDamani Executive Director – HR & Corp
5. Mr.AsimGhosh Director
6. Mr.Amit Desai Director
7. Mr.PrakashApte Director
8. Mr.N.P. Sarda Director
9. Prof. S. MahendraDev Director
BMA ’S VISION
1) India post products and services will be the customer’s first choice
2) To provide integrate financial service building investors wealth and confidence
Mission of BMA’S
1) To sustain its position at the largest pastel network in world touching the lives citizen in the
country
2) To provide mail parcel, money transfer banking insurance and retail services with speed
reliability
3) To provide services to the customers on value for money bases
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Online- Trading
Specially designed for the net savvy traders and investors who prefer operating from their
home or office through the internet. The investor can access state of the art Technology with
three different e-broking products and voila trading on BSE, NSE, F & O, MCX and NCDEX.
BMA DIET
Application based product for Traders.
Application based ideal for traders.
Multiple exchanges on single screen
Online fund transfer facility
User friendly & simple navigation
BSC, NSC, F&O, MCX & NCDEX
BMA ANYWHERE
Application based product for Traders with Charts.
Application-based platform for day traders
Intra-day/historical charts with various indicators
Online fund transfer facility
BSC, NSC, Cash & Derivatives
BMA TRADE
Browser based product for Active Investors.
Browser based for investor
No installation required
Advantage of mobility
Trading as simple as internet surfing
BSC, NSC, F&O, MCX & NCDEX
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BMA INVESTOR
User-friendly browser for investors
Easy online trading platform
Works in proxy and firewall system set up
Integrated Back office: Access account information – anytime, anywhere
Streaming quotes
Refresh static rates when required
Multiple exchanges on single screen
Online fund transfer facility
Investment Advisory Services
To derive optimum returns from equity as an asset class requires professional guidance
and advice. Professional assistance will always be beneficial in wealth creation. Investment
decisions without expert advice would be like treating ailment without the help of a doctor.
● Expert Advice: Their expert investment advisors are based at various branches across
India to provide assistance in designing and monitoring portfolios.
● Timely Entry & Exit: Their advisors will regularly monitor customers’ investments and
guide customers to book timely profits. They will also guide them in adopting switching
techniques from one stock to another during various market conditions.
● De-Risking Portfolio: A diversified portfolio of stocks is always better than concentration
in a single stock. Based on their research, They diversify the portfolio in growth oriented
sectors and stocks to minimize the risk and optimize the returns.
Benefits at BMA
● Three different online products tailored for traders & investors.
● Single Screen customized market-watch for MCX / NCDEX with BSE / NSE.
● Streaming Quotes and real time Rates. Intra-day trading calls.
● Research on 25 Agro Commodities, Precious and Base Metals, Energy products and
Polymers.
● An array of daily, weekly and special research reports.
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● Highly skilled analysts with professional industry experience.
● Active relationship management desk.
● Seminars, workshops and investment camps for investor
Depositary Participant Services
BMA Wealth Creators Ltd. is a DP services provider though CDSL. We offer
depository services to create a seamless transaction platform to execute trades through BMA
group of companies and settle these transactions through BMA Depository services.
● Wide branch coverage
● Personalized/attentive services of trained a dedicated staff
● Centralized billing & accounting
● Acceptance & execution of instruction on fax
● Daily statement of transaction & holdings statement on e-mail
● No charges for extra transaction statement & holdings statement
Portfolio Management Services
Successful investing in Capital Markets demands ever more time and expertise.
Investment Management is an art and a science in itself. Portfolio Management Services
(PMS) is one such service that is fast gaining eminence as an investment avenue of choice for
High Net worth Investors (HNI). PMS is a sophisticated investment vehicle that offers a range
of specialized investment strategies to capitalize on opportunities in the market. The Portfolio
Management Service combined with competent fund management, dedicated research and
technology, ensures a rewarding experience for its clients.
BMA PMS brings with it years of experience, expertise, research and the backing of
India's leading stock broking house. At BMA , experienced portfolio management is the
difference. It will advise you on a suitable product based on factors such as your investment
horizon, return expectations and risk tolerance.
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TECHNICAL RESEARCH SERVICE :
Nifty Tracker :
Nifty Futures is the most traded instrument with highest volumes in F & O and
excellent liquidity. The team tracks the Nifty Future and generates calls based on
unique trading system which is a result of their focused research over the past few
years. The objective is to generate positive returns for traders who are looking for a
high risk / high reward product.
Online Chart :
An online forum to help clients, specifically day traders in judging the
directions of the market and stocks which are in the limelight.
Intraday Calls :
For day traders, BMA provides intra-day calls with entry, exit and stop loss
levels during market hours. These calls are flashed on their terminals. Their analysts
continuously track the calls and provide recommendations according to the market
movements
Position Calls :
BMA’s “Position Trading Calls” are based on thorough analysis of the price
movement in select scrip’s. These calls are for a 10-15 day time span with stop loss
and target levels. These calls are flashed on their terminals during market hours.
Derivative Strategies :
Their analysts take view on the Nifty and select stocks based on the derivatives
data and technical tools. Suitable “Derivative Strategies” are devised, which are
flashed on their terminals and published in their reports.
Futures Calls :
A customized product for HNIs to help them trade with leveraged position;
wherein clients are advised on the stocks with entry, exit and stop loss level for short
term benefits. Over and above this, financial status of the calls is monitored at all
times.
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INVESTMENT ADVISORY DESK:
At BMA, they have a dedicated Investment Advisory Desk:-
To help manage client’s equity portfolio and create wealth
To help client understand their risk profile and define investment goals realistically
To minimize client’s risk and maximize their returns
To help client decide what to buy / sell and when to buy / sell
In fact the latest model portfolio by BMA has successfully outperformed the Sensex
by a whopping 80%
DEPOSITORY PARTICIPANT SERVICE :
BMA Wealth Creators Ltd. is a DP Service provider through CDSL. They offer
Depository Services to create a seamless transaction platform to execute trades through
BMA Group of Companies and settle these transactions through BMA Depository
Services.
Hassle free automated pay-in of client’s sell obligations by BMA Welth Creators Ltd.
/ BMA Capital & Debt Market Ltd.
Instant disbursement of non-cash benefit like bonus and rights
Wide Branch coverage
Personalized / Attentive services of trained and dedicated staff
Centralized billing and Accounting
Acceptance and Execution of instructions on “fax”
“Zero” upfront payment and lowest transaction charges
Daily statement of transactions and holding statements on e-mail
No charges for extra transaction statement and holding statement
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BROKERAGE
Following schemes are available for trading Account:
Prepaid Scheme A Rs 2000/- per Annum
Scheme Type A
Table A Table B
Brokerage Rate
(for AMC Scheme Account)
Brokerage Rate
(for non AMC Scheme Account)
AMC AMC Rs. 2,000 pa Nil
Account opening
Charges (one time)
Speed Trade A/c Rs. 1,000
Classic Account Rs. 750
Offline Account
Speed Trade Account Rs. 1,000
Classic Account Rs. 750
Offline Account
Percentage Min. Paisa Percentage Min. Paisa
Cash Segment
Trading
First Leg 0.07% 05p 0.10% 10
Second Leg 0.07% 05p 0.10% 10
Delivery
Delivery Brokerage 0.40% 10p 0.50% 50
Other charges Cash segment (Trading and Delivery)
Stamp Duty Y Y Y Y
Turnover Tax Y Y Y Y
Service tax Y Y Y Y
Default Brokerage - -
Futures & Options Segment
First Leg 0.07% 01p 0.10% 10
Second Leg (same day) 0.02% 01p 0.0% 00
Next day 0.07% 01p 0.10% 10
Other charges F&O Segment
Stamp Duty Y Y Y Y
Turnover Tax Y Y Y Y
Service tax Y Y Y Y
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Prepaid Scheme Rs 6000/- per Annum
Scheme Type B
Table A Table B
Brokerage Rate
(for AMC Scheme Account)
Brokerage Rate
(for non AMC Scheme Account)
AMC AMC Rs. 6,000 pa Nil
Account opening
Charges (one time)
Speed Trade A/c Rs. 1,000
Classic Account Rs. 750
Offline Account
Speed Trade Account Rs. 1,000
Classic Account Rs. 750
Offline Account
Percentage Min. Paisa Percentage Min. Paisa
Cash Segment
Trading
First Leg 0.05% 05p 0.10% 10
Second Leg 0.05% 05p 0.10% 10
Delivery
Delivery Brokerage 0.25% 10p 0.50% 50
Other charges Cash segment (Trading and Delivery)
Stamp Duty Y Y Y Y
Turnover Tax Y Y Y Y
Service tax Y Y Y Y
Default Brokerage - -
Futures & Options Segment
First Leg 0.05% 01p 0.10% 10
Second Leg (same day) 0.02% 01p 0.0% 0
Next day 0.05% 01p 0.10% 10
Other charges F&O Segment
Stamp Duty Y Y Y Y
Turnover Tax Y Y Y Y
Service tax Y Y Y Y
Default Brokerage - -
Along with these above schemes many other competitive schemes are available for
customers depending on their volume of trading.
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OTHER FEATURES:-
1. BMA Wealth Creators First step Program:-
What is:-
In the complex world of investing in shares in India, interested beginners didn't have
any place they could start out from. This is why BMA Wealth Creators started the First Step
program - to assist and guide new investors when they take their first steps into the world of
investing in shares. This program is explicitly designed for beginners. You will not feel
unintelligent when asking questions like "Who owns the Stock Market?" or "What is a stock-
split?" since BMA Wealth Creators people are trained to assist those taking their first step in
the market.
Consist of:-
The BMA Wealth Creators First Step program is a special, never-been-done-before
program created by BMA Wealth Creators for new investors to the stock market. Despite
being a beginner with a small amount to invest, they will still be able to benefit from BMA
Wealth Creators experience, technology-based tools and research. In fact, BMA Wealth
Creators have created special versions of all of these for clients - clear and simple information
tools for their understanding, demonstrations to help them get started and research re-written
in easier language.
2. BMA Wealth Creators Value line:-
A monthly investment report based on fundamental research with Stock ideas, Stock
Updates, Earning Guide, Stock Recon, , Market Outlook, Sector Updates.
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SWOTAnalysis:-
A SWOT analysis focuses on the internal and external environments, examining
strengths and weaknesses in the internal environment and opportunities and threats in the
external environment.
PROCEDURE OF CLIENT ACQUISITION:-
In the first phase we are given training and we are explained about different things of
market about BMA Wealth Creators Ltd, itsintroduction, products and services offered
by BMA Wealth Creators Ltd. We have been trained by their well experienced Staff.
After that we are trained to cope up with the customers, through there well
experienced Sales Executives.
They provide us leads and we make calls. Three types of leads are provided to us:-
People who registers themselves on BMA Wealth Creators website willing to be
client of BMA Wealth Creators and want to know about its product.
STRENGTH
Service
Distribution network
Marketing
Products
WEAKNESS
Customer Satisfaction
Branding
Competition from Banks
OPPORTUNITIES
Ever increasing market
Improving technology
Unfulfilled needs of
customers.
Education level
THREATS
New competitors
Technology based
business
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People who have Demat account already with any another broker. (competitors
Data)
People who are totally unknown to this market.
PROCEDURE FOR OPENING A DP ACCOUNT WITH BMA WEALTH
CREATORS:-
You can open a Depository Participant (DP) account, either through anBMA Wealth
Creators branch or through anBMA Wealth Creators Franchisee center.
There is no fee for opening DP accounts with BMA WEALTH CREATORS. However
a nominal deposit (refundable) is charged towards services which will be adjusted
against all future billings.
All investors have to submit their proof of identity and proof of address along with the
prescribed account opening form.
IN DP ACCOUNT OPENING FORM:-
1. Minor details like name of the branch, name of the client & address and other details
of the client required to be mentioned in the form and Agreement.
2. Signatures are required on all pages of the agreement.
3. All the details (Name & address of the client) must be filled.
4. Name, Address & signature of the witness are compulsory. (Please note that 1 witness
is required to sign on behalf of the client)
5. Please note that if the signature on the form & the proof provided differs, the form will
be liable for rejection. In such cases the client has to get his signatures verified by the
banker.
6. Nominee details must be supported by 2 witnesses (Name, Address & signature).
7. Minor accounts, HUF accounts, Corporate accounts, and Accounts having 3 holders
cannot have nominees in a DP account.
8. Please note that joint accounts cannot be opened in case Minor accounts and HUF
accounts.
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9. In case of any corrections on the application form & agreement holders have to
counter sign at place of the correction.
ACCOUNT OPENING REQUIREMENTS UNDER VARIOUS HEADS:-
(i) Proof of Identity (Any one of the following):-
1. Photocopy of Valid Passport (Page containing the date of expiry also to be attached)
2. Photocopy of Voters Identity card.
3. Photocopy of Valid Driving License (Page containing the date of expiry also to be
attached).
4. Photocopy of Pan card
5. Photocopy of MAPIN card
6. Identity card/document with applicant’s Photo, issued by
a) Central/State Government and its Departments,
b) Statutory/Regulatory Authorities,
c) Public Sector Undertakings,
d) Scheduled Commercial Banks,
e) Public Financial Institutions,
f) Professional Bodies such as ICAI, ICWAI, ICSI, Bar Council etc., to their
Members; and
g) Credit cards/Debit cards issued by Banks.
(ii) Proof of Address (Any one of the following) - (Provided the entire address
written on the form matches with the proof):-
1. Photocopy of Ration card.
2. Photocopy of Valid Passport (Page containing the date of expiry also to be
attached). (Copy of expiry date also to be submitted)
3. Photocopy of Voters Identity card.
4. Photocopy of Valid Driving License (Page containing the date of expiry also to be
attached). (Copy of expiry date also to be submitted)
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5. Photocopy of Telephone or Electricity bill. (Government entity only & should not
be more than 3 months old)
6. Photocopy of Leave-License / Purchase Agreement.
7. Photocopy of Voters Identity card.
8. Photocopy of Bank Passbook or latest Bank statement.
9. Self-declaration by High Court & Supreme Court judges, giving the new address
in respect of their own accounts.
10. Identity card/document with address, issued by
a) Central/State Government and its Departments,
b) Statutory/Regulatory Authorities,
c) Public Sector Undertakings,
d) Scheduled Commercial Banks,
e) Public Financial Institutions and
f) Professional Bodies such as ICAI, ICWAI, Bar Council etc., to their Members.
(iii) Photocopy of cheque leaf of bank account number mentioned on the form to verify the
Bank MICR No.
(iv) Latestphotograph signed by the client
FOR H.U.F ACCOUNT OPENING REQUIREMENTS:-
1. Signed Photograph of the Karta is required.
2. Proof of Identity of the Karta
3. Pan card of HUF
4. Proof of Address
5. Photocopy of cheque leaf of bank account number mentioned on the form to verify the
Bank MICR No.
6. HUF Stamp is required wherever the client signs on the agreement.
7. Letter from the Karta operating the Demat account with the two witnesses of
coparceners.
8. No joint names & nominees allowed for HUF accounts.
32. 32
FOR MINOR ACCOUNT OPENING REQUIREMENTS:-
The account opened in the name of the minor cannot have second and third holders.
Further there can be no nominee for minor account. The Guardian has to sign on behalf of the
Minor.
1. Birth Certificate of the Minor.
2. Guardian’s Proof of Address.
3. Guardian’s Proof of Identity.
4. Photograph of the Minor & Guardian.
5. Photocopy of cheque leaf
FOR N.R.I. (NON RESIDENT INDIAN) CLIENT:-
1. Latest photograph signed by the client.
2. Photocopy of Valid Passport (Page containing the date of expiry also to be attached)
3. Proof of Local Address
4. Proof of Foreign Address
5. Photocopy of cheque leaf of bank account number (NRE or NRO) mentioned on the
form to verify the Bank MICR
36. 36
OBJECTIVES OF THE STUDY :-
1. The objective of my Project is to gain knowledge about how an organization works
and in particular setup of a stock broking house.
2. To analyze the stock broking business in Shrirampur
3. To do comparative analysis of stock broking firms in shrirampur
4. To study the investors behavior with respect to shares trading
38. 38
RESEARCH METHODOLOGY:-
Research Methodology – “Systemized Method to gain knowledge”. The technique deployed
to analyze and interpret the data for the purpose of hitting the target objective plays a crucial
role. The effective research technique has a significant contribution for effective objective
achievement. Throughout this project, a combination of secondary and primary research was
undertaken to BMA WEALTH CREATORS LTD.
DATA SOURCES :-
Primary Data,
Secondary Data
PRIMARY DATA :-
Primary data is a data that is collected for the first time in the processing of the
analysis.
The researchers have adopted the contact through telephone for the purpose of
collecting Primary data. The researchers discuss with Team Manager and Clients of the
company to get information about competitors of BMA WEALTH CREATORS.
SECONDARY DATA :-
Under Secondary sources, we tapped information from internal & external sources.
We made use of Internet (such as search engine www.google.com, www.icicidirect.com,
www.indiabulls.comand miscellaneous sources (such as brochures, pamphlets, library) under
external sources.
SAMPLING SIZE:-
The determined sample size for the study is 200 Customers.
39. 39
LIMITATIONS OF THE PROJECT :-
Services of competitors :-We cannot give proper comment on competitor’s services
till we use it. But I try to collect as accurate information as possible. As we all know
services are intangible and we cannot predict its quality, it is a thing to feel not to see.
No proper assurance of right information:-The main data sources are websites,
telephonic information and offices visit.
The data on websites might be possible, not get updated.
The finance person might be possible, is not through with all concepts to
which I contacted.
Sometimes, they try to hide information.
Lack of awareness of Stock market :- Since the area is not known before it takes lot of
time in convincing people to start investing in shares primarily in IPO’s
SCOPE OF THE STUDY :-
These are some of the following scope of the study :-
1. The present study can be extended to assess the present financial condition of stock
market.
2. The study can be used to design a proper product, price, place & promotional strategy
for stock market.
3. From the present study we can know the market share of different by-products and
accordingly formulated strategy to enhance it.
41. 41
ICICI DIRECT.COM:-
A/C opening charges : Rs. 750
AMC : Rs 500
Brokerage : 0.03%
Delivery : 0.75%
Intraday : 0.07%
(Exclusive of service tax for 12.24% & Service Transaction Tax)
DEAL CLINCHERS VS ICICIDIRECT.COM :-
1. Brokerage is 0.75 %( Delivery) and 0.07 %( Intraday).
2. Margin of RS 5000/- is necessary to maintain in ICICIBank A/C.
3. BTST facility is provided only on 127 scrip.
4. While watching applet, only one-company rates can be seen and we have to refresh it
again and again to update the rates.
5. Limited toll free numbers are provided, on 21st call RS 20/- are charged.
6. Compulsion to have bank a/c with ICICIBANK and your saving A/C is attached with
ICICI trading A/C. ICICIDIRECT has authority to debit your saving A/C directly
without customer informing about this.
7. Demat transaction charges are included in brokerage.
8. Research reports are provided at RS 450/-p.a.
9. Poor online Interface:
Slow website interface with no real-time quotes creates dissatisfaction among high
frequency traders.
10. Margin trading restriction:-
The margin trading system is available up to 2:45 p.m. with outstanding net positions
under margin segment automatically squared off at any time between 2:45 – 3:30 p.m.
Thus no control of square off price.
42. 42
INDIABULLS.COM:-
India bulls India’s leading retail financial services company with 300 locations spread
across 110 cities. While size and strong balance sheet allow it to provide you with varied
products and services at very attractive prices, it’s over 4400 Client Relationship Managers
are dedicated to serving your unique needs. India bulls areled by a highly regarded
management team that has invested crores of rupees into a world class Infrastructure that
provides our clients with real-time service & 24/7 accesses to all information and products.
India bulls Professional Network TM offers real-time prices, detailed data and news, intelligent
analytics, and electronic trading capabilities, right at your fingertips. This powerful
technology is complemented by knowledgeable and customer focused Relationship Managers.
It is creating a world of Smart Investor.
India bulls offer a full range of financial services and products ranging from Equities
to Insurance to enhance your wealth and hence, achieve your financial goals.
India bulls' Client Relationship Managers are available to you to help with your
financial planning and investment needs. To provide the highest possible quality of service,
India bulls provide full access to all our products and services through multi-channels
43. 43
INDIABULLS :
Stamp Paper Charges Rs.200/- Rs.100/-
AMC Nil Rs.250/-
Custody Charges Nil Nil
Transaction Charges Buy (Market / Off-
Market) Transfers
Nil Nil
Transaction Charges Sell (Market / Off-
Market) Transfers
Rs. 17/- per
Transaction
Rs. 17/- per Transaction
Nil Rs.20/- per instruction.
Pledge Creation / Confirmation /
Closure/Invocation
Rs.25/- per
Transaction
Rs.25/- per Transaction
D'MAT Rs.1 per certificate
(max Rs.250 /-) +
Rs.25 courier
charges
Rs.2 per certificate (max
Rs.250 /-)+ Rs.25 courier
charges
D'MAT Rejections Rs.20 per rejection
+ Rs.25 courier
Rs.20 per rejection +
Rs.25 courier
Re'mat Charges Rs.15 request or
0.02% whichever is
higher.
Rs.15 request or 0.02 %
whichever is higher.
Fax Indemnity (Optional) N.A. Actual
44. 44
ADVANTAGES OF INDIABULLS :-
1. No annual maintenance charges for Demat account.
2. Listed company and aggressive in brand promotion.
3. Control — Stay on top of your investments with convenient accessto your account
online or by phone.
4. Confidence — Support your investing decisions with premium in-depth research -
India bulls Equity Analysis.TM
5. Value — Enjoy competitive commissions and get the service and support you need at
a fair price.
6. Priority Service — Enjoy priority telephone access that gives you direct access to your
Relationship Manager.
7. Premium Research — Benefit from full access to India bulls Equity Analysis TM, our
objective, fact-based approach to rating stocks.
8. Online Accounting — Stay on the top of your investments with a snapshot of your
Account Statements. Get access to Portfolio statement and access to digital contract
notes.
DEAL CLINCHERS VsINDIABULLS :-
1. Research reports are paid at RS 100 p.m.
2. SMS alert service is not provided.
3. IPO online is not there. It is offline.
4. RS 500/- is blocked by system as margin.
5. POA for Clients DMAT:
All shares held by client trading with IB are moved to IB Pool Account and the same
is shown as a reflection in client DP account. Charges are levied to move shares from
IB pool Account to client DP account
6. Annual maintenance charges are charged, if power of attorney is signed.
:
46. 46
COMPETITORS COMPARISON :-
BMA WEALTH
CREATORS
ICICIDIRECT
. COM
INDIABULLS
A/C OPENING
CHARGES
750/- (web based
online), 1000/- (software
based online), 460/-
(offline)
750/-(waive off if
trading is more than
Rs. 1 lakh)
1000(offline &
web based)
1750(software)
DEMAT A/C
CHARGES
FREE (1ST YEAR)
AND 300/-P.A.
FROM
2ND YEAR
ONWARDS
FREE FOR 1ST YEAR
AND 500/- P.A.
FROM 2ND YEAR
ONWARDS
NO AMC
TYPE OF A/C 3(off line, fast trade &
speed trade)
Web based Web based&
software
TRADING
THROUGH
WEBSITE OR
SOFT-WARE
BOTH WEBSITE BOTH
NSE/BSE/
DERIVA-
TIVES/
ARBIT-RAGE/
NSE/BSE/
DERIVATIVES/
OMMODITIES/IPO’S/
/ INSUARANCE
NSE/BSE/
MUTUAL
FUNDS/
Derivatives
NSE/BSE
DERIVATIVES
SOFT-WARE
CHARGES
500/-P.M.
(NEGOTIABLE
ON BROKERAGE)
N.A. N.A.
DAIL-N-
TRADE
UNLIMITED On 21st
call Rs 20/-
per call(P.M.)
RM NUMBER
PROVIDED
FOR
TRADING
47. 47
DEMAT
TRANSAC-
TION
CHARGES
NIL (THROUGH
BMA WEALTH
CREATORS)
INCLUDING
IN
BROKERAG(Rs35)
RS. 17/-
PER
TRANSACTION
(ON SELLING)
TIE UP
WITH BANKS
NINE BANKS
(DETAILS ARE
GIVEN EARLIER ON
PROJECT)
ICICIBANK ONLY
(COMPULSORY)
HDFC BANK,
BUY TODAY
SELL TOMOR-
ROW
YES YES BUT
ONLY ON
127 SCRIPS
OF NSE
YES
SMS ALERTS YES YES YES
MINIMUM
MARGIN
EXPO-SURE
4 TO 8 TIMES 4 TIMES 4 TIMES
ONWARDS
MINIMUM
MARGIN
Nil 5000/- 500 BLOCKED
BY THE SYSTEM
Volume
requirement
Nil Nil NIL
BROKE-RAGE .04%(INTRA)
.4%
(DELIVERY)
.07% (INTRA-DAY)
.75%
(DELIVERY)
.04%(INTRA)
.4%
(DELIVERY)
On surveying various people who are involved in share trading both as trader as well
as investor, we found that brokerage is the most important factor on which people select / opt
a broking house, followed by image , convenience in trading , customer service, features, tips
& suggestion & AMC.
48. 48
What is interesting to note is the weighted contribution of these factors towards
decision making. Although brokerage leads the pack it has only 19% contribution, and is
closely followed by broking houses’ image with 18% and convenience in trade with 16%.
AMC & tips & suggestions having only 10% contribution each towards decision making end
up the pack.
On surveying BMA WEALTH CREATORS Customer why they opted for same, we
got to know it was because of image BMA WEALTH CREATORS carries in the market,
followed by its competitive brokerage, convenience in trade, features, customer service, tips
and suggestions, and AMC.BMA Wealth Creators Continuous increases its growth percentage
as shown in the Graph & becomes one of the India’s Topmost Online Trading Service
Provider.
PIE CHART DEPECTING MOST IMPORTANT FACTOR
IN SELECTING ABROKING HOUSE
19%
16%
12%
15%
10%10%
18%
AMC TIPS & SUGGESTION
CUSTOMER SERVICE FEATURES
CONVINIENCE(IN TRADE) BROKERAGE
IMAGE
49. 49
DEMOGRAPHIC FINDINGS
AGE GROUP
Interpretation:
Out of total 200 respondents, below 20 years of age were none, 39% of the
respondent’s falls in the age group of 36-50 years where as 29% were in the age group of 51-
65 years and next 16% falls in the group of more than 65 years.
0
10
20
30
40
50
60
70
80
90
Below 20 20-35 36-50 51-65 above 65
No. of respondents
Age group(years) No. of respondents
Below 20 0
20-35 31
36-50 78
51-65 59
Above 65 32
50. 50
JOB PROFILE
Category No. of respondents
Service 94
Business 80
Others 26
Interpretation:
Out of total respondents, most of respondents were from service class and 40 % were
during business and rest of the respondents includes retired person, other people, other
professional’s students etc.
94
80
26
0
No. of respondents
Service
Business
Others
51. 51
ANNUAL INCOME (IN LACS)
Income group No. of Respondents
Less than 1 lac 50
1-5 lacs 93
More than 5 lacs 57
Interpretation:
Most of the respondents belong to the income group of 1-5 lakh followed by the
respondents belong to income group of more than 5 lakh which is 28% of total respondents
and rest of Respondents belonging to the income group below 1 lakh.
50.00
93
57
0
No. of Respondents
Less than 1 lac
1-5 lacs
More than 5 lacs
52. 52
EDUCATIONAL BACKGROUND
Qualification No. of respondents
Under graduate (U.G) 53
Graduate 79
Post graduate(PG) 55
Others(O) 13
Interpretation:
Most of the respondents were graduate and 26% were post graduate and rest 6%
belong to other category.
26%
39%
28%
7%
Education Background
Under graduate (U.G) Graduate Post graduate(PG) Others(O)
53. 53
Q1. When the respondent were askedtheir preference of investment, is cash market ,
derivatives market or both, the following respondents were obtained .
Options No. of respondents
Only cash/capital market 76
Only derivative market 21
Both 103
Interpretation:
Out of 200 respondents amount 52% respondents their fund in cash and derivative
market, 38% investment is only cash market and rest is derivative market.
38%
10%
52%
No. of Respondents
Only cash/capital market Only derivative market Both
54. 54
Q2.When the respondents were askedabout the time period for which they are
investing, the following responses were obtained.
Time period No. of respondents
Less than 1 year 25
1-5 year 97
More than 5 year 78
Interpretation:
Out of total 200 respondents 12% respondents were new investors, 48% were
investing for 1-5 year and rest was for more than 5 year.
25
97
78
No of respondents
Less than 1 year
1-5 year
more than 5 year
55. 55
Q3.When the respondents were askedabout proportion of income they invest in shares
and securities, the following responses were obtained.
Investment proportion No. of respondents
Up to 5% 47
5 to 10% 59
10 to 25% 63
More than 25% 31
Interpretation:
When the respondents asked about the proportions of income they invest in shares and
securities, it was found that most of the (32%) respondents invest 10-25% of their income,
30% of respondents invest 5-10%and 24% of them invest up to 5% and rest more than 25%.
47
59
63
31
No. of respondents
Up to 5%
5to 10 %
10 to 25%
more than 25%
56. 56
Q4.When the respondents were askedtrading frequency, the following responses were
obtained.
Interpretation:
On analyzing the trading practices it was found that majority, 65% of the investor’s
trade according to the market 25% trade daily followed by weekly traders 7%.
0
20
40
60
80
100
120
140
Daily Monthly Weekly According to
the market
49
13
7
131
No. of respondents
No. of respondents
57. 57
Q5.When the respondents were askedabout trading advice, the following responses
were obtained.
Interpretation:
Regarding the decision of amount and investment area, 98 out of 200 takes the idea on
their own and 37 on expert’s opinion, 35 on broker’s advice, and 19 on friend’s advice.
98
37
19
35
11
0
20
40
60
80
100
120
On your own
idea
Expert's
option
On friend
advice
Broker advice Other
No. of respondents
No. of respondents
58. 58
Q6.When the respondents asked whether any professional advice is available to them
when required, the following responses were obtained.
Interpretation:
Out of 200, 108 respondents said that they don’t and professional advice, 73 said that
they get it sometimes, and 19 of them get advice when needed.
19
108
73
No. of Responding
Yes
No
Sometime
59. 59
Q7.When the respondents were askedabout the motive for making investment in capital
market, the following responses were obtained.
Calculation of weight, (Rank I=3, Rank II=2, Rank =1)
Option Rank I Rank II Rank III
Regular income in the
form of dividend/
interest
339 54 60
Tax planning 165 52 119
Capital gain 360 50 55
Option Rank I Rank II Rank III
Regular income in
the form of dividend/
interest
113 27 60
Tax planning 55 26 119
Capital gain 120 25 55
60. 60
Interpretation:
On analyzing motives for investment in capital market it was found that capital gain
was the most important factor that influences investment decisions followed by regular
income and tax planning.
339
165
360
54 52 50
60
119
55
0
50
100
150
200
250
300
350
400
Regular income in form of
divident/ interest
Tax planning Capital gain
Rank I
Rank II
Rank III
62. 62
FINDING:-
According to the data that have been collected all the people who were surveyed are
aware of share market and trading.
People like to invest more in equity rather than other investment sectors.
Friends, Newspaper and Internet are the most preferred mode for awareness of the
broking firms and share trading
The charges of Demat account are reasonable at 300 p.a. but India bulls are offering
pool account with no Annual Maintenance charges.
BMA WEALTH CREATORS is the only one that does not have any Demat
transaction charges either on buying or selling.
Unlimited toll free calls service is provided to customer in BMA WEALTH
CREATORS.com.
BMA WEALTH CREATORS accept offline payment from other banks also but
icicidirect.com, HDFCsec.com clients have compulsion to open an online account.
64. 64
CONCLUSION:-
In online trading “BMA WEALTH CREATORS” have mainly competition with
icicidirect.com, HDFCsec.com, 5Paisa.com India bulls no. 2 retail broker It has launched its
website in 2000 and was among the first player in the online share trading. The “BMA
WEALTH CREATORS” has decided to spend its advertisement budget through four media
i.e. Television, Print, Web and Outlets. Mr. AnubhavBhatter was the first brand ambassador
for “BMA WEALTH CREATORS” on television media. From the above analysis we can
point out some points:-
1. BMA WEALTH CREATORS account opening charges are little higher than other
competitors. BMA WEALTH CREATORS is less flexible to cut down its account
opening charges on the other side; some of the brokers are offering free account
opening to High Net Worth customers.
2. The charges of Demat account are reasonable at 300 p.a. but India bulls are offering
pool account with no Annual Maintenance charges.
3. BMA WEALTH CREATORS provides trading in NSE, BSE and Derivatives. It also
launched online & Online IPO Bidding. Arbitrage facility is not available to
customers.
4. BMA WEALTH CREATORS is the only one that does not have any Demat
transaction charges either on buying or selling.
5. Unlimited toll free calls service is provided to customer in BMA WEALTH
CREATORS.com.
4. BMA WEALTH CREATORS accept offline payment from other banks also but
icicidirect.com, HDFCsec.com clients have compulsion to open an online account.
66. 66
SUGGESTION:-
We suggest following measures, which BMA WEALTH CREATORS could take so as to take
on heavy competition from INDIABULLS and ICICIDIRECT.COM
1. To identify regions where promotions are required. BMA WEALTH CREATORS
lacks visibility in northern region where as it is a well-known name in western region.
Even then, its promotional campaign focuses on western region where as northern
region is still waiting for promotional campaigns.
2. Try to reduce cost, so that benefits can be passed on to customers. Senior managers at
BMA WEALTH CREATORS keep on telling that it is difficult to reduce cost,
because of services we provide. But the fact is, India being a price sensitive market,
people at times go for monetary benefits rather than for long term non- monetary
benefits.
3. If charges can’t be reduced because of costs involved, make the services customized,
so that services are provided to only those customers who are willing to pay the price
for services they are getting and let the other customers enjoy costs benefits without
getting services.
4. Concept of margin funding should be introduced, as more and more people are asking
for it.
68. 68
LEARNING FROM PROJECT:
I have done my summer internships in the BMA Wealth creators in shrirampur. This
broking firm is private sector Brokinghouse; basically they are focused to stock Market.
I had joined BMA Wealth creators Shrirampur Branch as an intern on 22 may 2016 to
22 July 2016. I have learned about the basics of stock broking business. The procedure of
opening Demat account.Various criteria on which broking firms compete with each other.
I have also learned about behavior of investors towards investment I stock market. I
have learned how to create relationship with the customer.
72. 72
ANNEXURE
QUESTIONAIRE
NAME: __________________________________________________________________
AGE: ___________________________________________________________________
GENDER: MALE/FEMALE
CONTACT NO: ____________________________________________________________
1. Are You Interested In Share Market?
A) Yes B) No
IF YES……..
2. Which is the most important factor while opting for broking house?
A) Brokerage B) Image C) Convenience
B) D) Customer Service E) features F) Other
3. Why you have opting BMA wealth creators?
A) AMC B) Tips & suggestion C) Customer Service D) Other
4. What Is Your Age Group?
A) Below 20 B) 20-35 C) 36-50 D) 51-65 E) Above 65
5. What Is Your Job Profile?
A) Service Man B) Business Man C) Other
6. What Is Your Annual Income?
A) Less Than 1 Lac B) 1-5 Lac C) More Than 5 Lac
7. What Is Your Education Qualification?
A) Under Graduate B) Graduate C) Post Graduate
8. What Is Your Preference For Investment?
A) Cash/Capital B) Derivative C) Both
9. What Will Be The Time Period Of Your Investment?
A) Less than 1 Year B) 1-5 Year C) More Than 5 Year
73. 73
10. What Is The Proportion Of Income?
A) Up To 5 % B) 5-10 % C) 10-25 % D) More Than 25 %
11. What Is The Treading Frequency Of The Customers?
A) Daily B) Weekly C) Monthly D) According To the Market
12. Which Is the Treading Advice Prefer customers?
A) Own Your Idea B) Expert Option C) On Friend Advice
D) Broker Advice E) Other
13. Are You Required Professional Advice?
A) Yes B) No
14. What Is The Motive For Making Investment In Capital Market?
A) Regular Income in the Form of Dividend / Interest
B) Tax Planning
C) Capital Gain
( )
Signature