Magento is a feature-rich eCommerce platform that offers flexibility and control over online store design, content, and functionality. It provides tools for analytics and reporting, catalog management, customer accounts, order management, shipping, payment processing, search engine optimization, and marketing promotions. Magento supports international stores with multi-lingual, currency conversion, and tax rate configuration options.

1. Magento v1.0 Feature List p. 1 of 3
Platform for Growth
Magento is a feature-rich eCommerce platform offering complete
flexibility and control over the look, content and functionality
of an online store.
Analytics and Reporting product browsing
»» Integrated with Google Analytics »» Multiple Images with Zoom
»» Admin Dashboard for Report Overview »» Product Reviews
»» Sales Report »» Related Products
»» RSS feed for New Orders »» Stock Availability
»» Tax Report »» Multi-Tier Pricing Up-sell
»» Abandoned Shopping Cart Report »» Product Option Selection
»» Best Viewed Products Report »» Grouped Products View
»» Best Purchased Products Report »» Add to Wishlist
»» Low Stock Report »» Send to a Friend with Email
»» Search Terms Report
Catalog Management
»» Product Reviews Report
»» RSS feed for New Reviews »» Inventory Management with Backordered items,
»» Tags Report Minimum and Maximum quantities
»» RSS feed for New Tags »» Batch Import and Export of catalog
»» Coupon Usage Report »» Batch Updates to products in admin panel
»» Total Sales Invoiced »» Simple, Configurable (e.g. size, color, etc.) and
»» Total Sales Refunded Grouped Products
»» Best Customers Report by Total and Number »» Tax Rates per location, customer group and
of Orders product type
»» Attribute Sets for quick product creation of
catalog browsing
different item types
»» Layered / Faceted Navigation for filtering of products »» Create Store-specific attributes on the fly
»» Static Block tool to create category landing pages »» Media Manager with automatic image resizing and
»» Ability to assign designs on category and product watermarking
level (unique design per product/category) »» Advanced Pricing Rules and support for
»» Configurable search with auto-suggested terms
Special Prices (see marketing tools)
»» Recently viewed products
»» Search Results rewrites and redirects
»» Product comparisons
»» Approve, Edit and Delete Product Tags
»» Recently compared products
»» Approve, Edit and Delete Product Reviews
»» Cross-sells, Up-sells and Related Items
»» RSS feed for Low Inventory Alerts
»» Popular Search Terms Cloud
»» Filter by Product Tags mobile commerce
»» Product Reviews
»» Product listing in grid or list format »» iPhone-optimized Theme
»» Breadcrumbs
Platform for Growth
Platform for Growth Varien 11832 W. Pico Blvd., Los Angeles, CA 90064 tel (310) 954-8012 | MagentoCommerce.com

2. Magento v1.0 Feature List p. 2 of 3
Platform for Growth
Customer Accounts »» Ability to specify allowed destination countries per
method
»» Order status and history
»» Flat rate shipping per order
»» Re-orders from account
»» Flat rate shipping per item
»» Recently ordered items
»» Free Shipping
»» Address Book with unlimited addresses
»» Table rates for weight and destination
»» Default Billing and Shipping addresses
»» Table rates for product sub-totals and destination
»» Wishlist with ability to add comments
»» Table rates for number of items and destination
»» Email or Send RSS feed of Wishlist
»» Newsletter Subscription management Customer Service
»» Product Reviews submitted
»» Contact Us form
»» Product Tags submitted
»» Feature-rich Customer Accounts
»» Account Dashboard for overview of: recent orders,
»» Order History with Status Updates
personal information, newsletter subscription status,
»» Order Tracking from Account
primary billing address, primary shipping address,
»» Forgot Password Email from front-end and adminis-
shopping cart, wishlist, recently ordered items, re-
tration panel
cently reviews and recent tags
»» Order and Account Update Emails
Order Management »» Customizable Order Emails
»» Create and Edit Orders from the Admin Panel
»» View, edit, create and fulfill orders from admin panel.
»» Create one or multiple invoices, shipments and credit Payment
memos per order to allow for split fulfillment
»» Configurable to authorize and charge, or authorize
»» Print invoices and packing slips
only and charge on creation of invoices
»» Call Center (phone) order creation
»» Integrated with multiple PayPal gateways
- Includes ability to create new customer, or select
- Website Payments Standard, Website Payments
existing customer and view shopping cart, wishlist,
Pro (Express and Direct), Website Payments Pro UK
last ordered items, and compared products list, as
(Express and Direct), and PayPal PayFlow Pro
well as select addresses, give discounts and assign
»» Integrated with Authorize.net
custom prices
»» Integrated with Google Checkout (Level 2)
»» Create re-orders for customers from administration
»» Saved Credit Card method for offline payments
panel.
»» Accept Checks/Money Orders
»» Email Notifications of Orders
»» Accept Purchase Orders
»» RSS feed of New Orders
»» Additional Payment Extensions Available through
Shipping Magento Connect
»» Integrated for real-time shipping rates from:
- UPS, UPS XML (account rates), FedEx (account
rates), USPS and DHL
»» Shipping to multiple addresses in one order
»» On-site order tracking from customer accounts
»» Multiple shipments per order
Platform for Growth
Platform for Growth Varien 11832 W. Pico Blvd., Los Angeles, CA 90064 tel (310) 954-8012 | MagentoCommerce.com

3. Magento v1.0 Feature List p. 3 of 3
Platform for Growth
Checkout »» Recently Compared Items
»» New Items Promotional Tool
»» One-Page Checkout
»» Up-sells in Shopping Cart
»» SSL security support for orders on both front-end and
»» Cross-sells on product pages
back-end
»» Send to a Friend for all visitors, or registered
»» Shipping to multiple addresses in one order
users only
»» Checkout without account/Guest Checkout
»» Send Wishlist to a Friend by Email or RSS
»» Shopping Cart with tax and shipping estimates
»» RSS Feeds for New Products, New Specials and
»» Checkout with account to use address book
New Tags
»» Option to create account at beginning of checkout
»» Auto-generated Site Map
»» Accept gift messages per order and per item
»» Google Site Map
»» Saved Shopping Carts with configurable
»» Polls
expiration time
»» Newsletter Management
Search Engine Optimization
International Support
»» 100% Search Engine Friendly
»» Multi-Lingual
»» Google Site Map
»» Support for Multiple Currencies
»» URL Rewrites give full control of URL’s
»» Tax rate support
»» Meta-information for products and categories
»» Localization
»» Auto-generated Site Map for display on site
»» Configurable List of Allowed Countries for:
»» Auto-Generated Popular Search Terms Page
- Site Registration
Marketing Promotions and Tools - Shipping Destination Addresses with ability to
specify per shipping method
»» Flexible Coupons (pricing rules) with ability to restrict
- Billing Addresses with ability to specify per
to stores, customer groups, time period, products,
payment method
and categories. For example: Percent Discount | Fixed
Amount Discount | Free Shipping | Buy x, get y free. Site Management
| Buy x, get y with percent or fixed amount discount |
»» Control multiple websites and stores from one
Buy x, get free shipping on order | Buy x, get percent
Administration Panel with ability to share as much
discount | Buy x, get fixed amount discount.
or as little information as needed
»» Catalog Promotional Pricing by percentage
»» Multi-Lingual
or fixed amount with ability to restrict to stores,
»» Support for localization
categories, products
»» Support for multiple currencies
»» Free Shipping Option
»» Administration Permission System Roles and Users
»» Multi-Tier Pricing for quantity discounts
»» Flexible tax rate management with support for US
»» Customer Group-specific pricing and group-specific
and International markets
tier pricing
»» Fully 100% customizable design using templates
»» Landing Page Tool for Campaigns
»» Customer Groups
»» Search Engine Friendly URL’s
»» One-Click Upgrades
»» URL Rewrites
»» Recently Viewed Products
Platform for Growth
Platform for Growth Varien 11832 W. Pico Blvd., Los Angeles, CA 90064 tel (310) 954-8012 | MagentoCommerce.com