Presented at Pecha Kucha Singapore #6: 20 slides, 20 seconds each A light hearted look at how "unofficial" channels for dating are being used on social media and how Instagram in particular is a great place to meet people: 1) Most content is original, as opposed to Twitter where lots is retweeted or "reported" (e.g. sharing links) 2) You can curate people you're following into obvious interest groups such as food, sexy, interesting life... where these groups intersect is where you'll find people you like. 3) Check out http://uberflirt.com a little project I made that tells you who is stalking you on Instagram and who YOU are stalking. heh.

1. Instaflirting to
Instadating
Finding Love in Social Media
Friday, September 7, 12

2. Only 40% of Singaporeans
have tried online dating
...but what is online dating?
match.com?
okcupid.com?
Friday, September 7, 12

3. What is Instagram?
This is Instagram
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4. This is also Instagram :D
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5. “It’s quite possibly the most voyeuristic social network available now
– it can be a very intimate visual diary of someone’s life.”
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6. Authenticity
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7. My Two Main Areas of Interest
Food Sex
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8. “It's great for the superficial
assholes like me for whom stuff
like personal style and cultural
tastes are important. If you
consistently take shitty, boring or
dumb photos, I will never date
you and will probably unfollow
you and de-friend you from
Facebook too.”
-Anon
Friday, September 7, 12

9. Instaflirt
Verb. To Like a person’s photo
on Instagram as a way of
acknowledging their hotness
“It’s the most efficient way
to flirt I’ve ever seen!”
-Anon
Friday, September 7, 12

10. Recommended Max Likes
per hour per person
3
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11. Instastalk
Verb. To Like a person’s photos
on Instagram in a rapid, rabid
and uncontrollable succession.
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12. Fig.1
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13. Instadate
Verb. To arrange a date with
someone met exclusively via
Instagram
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14. “Already connected on other
social networks like twitter.”
-Anon
“I usually take things up a notch
via Twitter, which seems more
appropriate because the flirting
can go on a more personal and
private level”
-Anon
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15. Friday, September 7, 12

16. Instawedding?
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17. http://uberflirt.com
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18. Uberflirt gives you...
Prospects! Shame!
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19. Mobile
Shame! http://uberflirt.com
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20. @yongfook
http://yongfook.com
Director of Social
Leo Burnett
Singapore
Friday, September 7, 12