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5 Ways to Increase Conversions Without a Site Redesign

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Download the full webinar here: http://pages.yottaa.com/2015-08IRIncreaseConversionsWebinar.html

Full-scale redesigns are large, complex projects. Online retailers must learn to thrive on tactics that can be quickly implemented, tested, and iterated.

Join us for a webinar focused on ways to improve eCommerce conversion rates without a large scale redesign, rebuild or replatform. Speakers Travis Smith, Experience Design Lead at The Tie Bar and Ari Weil, VP of Product Strategy & Marketing at Yottaa will give prescriptive guidance on:

Adaptively serving desktop and mobile content
Image optimization
Managing personalized, dynamic and 3rd party content
Checkout optimization
Cloud automation to ensure agility, security and scale

Publié dans : Logiciels
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5 Ways to Increase Conversions Without a Site Redesign

  1. 1. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V 5 STEPS TO OPTIMIZE SITE CONVERSIONS & WITHOUT A REDESIGN
  2. 2. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V TRAVIS SMITH EXPERIENCE DESIGN LEAD @travisbsmith YOUR PRESENTERS ARI WEIL VP MARKETING & BD @aweil
  3. 3. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V 90% HOW WEB PERFORMANCE IMPACTS CONVERSION AND RETENTION FORTUNE 500 NOT MOBILE FRIENDLY 1 2 3 4 5 6 7 8 9 66% Expect <4 sec Page Load 57% Leave Industry Average: 5.3 SEC Mobile Average: 8.2 SEC 29% NEVER RETURN USERS ARE X-DEVICE 85% Leave 48%
  4. 4. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V CRITEO STATE OF MOBILE COMMERCE REPORT Q2 2015 MOBILE OPTIMIZATION IMPERATIVE
  5. 5. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V CRITEO STATE OF MOBILE COMMERCE REPORT Q2 2015 IMPORTANCE OF A CROSS-DEVICE STRATEGY
  6. 6. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V WHAT IS VISIBLE? WHAT DOES THAT WEIGH? TIP #1: OPTIMIZE PAGE SIZE
  7. 7. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V USER EXPERIENCE ( YOTTAA ) BIT DELIVERY ( CDN ) OPPORTUNITIES TO ACCELERATE WEB PAGES 7 DNS Resolution Server Connection Server ‘Wait Time’ Page Downloaded Browser Title Bar Appears Page Starts to Render Page is Displayed Ready for Interaction • CDN SOLVES FOR MILLISECONDS - Geo lookup - Server connection - First byte time • ACCELERATION SOLVES FOR SECONDS - Context-aware content serving - Full page caching – Start render time - Content orchestration – Display and Interactivity LEGEND DNS Resolution Content Delivery User Experience Delivery Start Your Website DESKTOP + MOBILE
  8. 8. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V IMAGES CALLS TO ACTION RELATED PRODUCTS TIP #2: OPTIMIZE PLACEMENTS
  9. 9. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V IMAGES CALLS TO ACTION RELATED PRODUCTS TIP #2: OPTIMIZE PLACEMENTS (MOBILE)
  10. 10. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V PERSONALIZED, ENGAGING CONTENT CHALLENGES WEB APPS USERSWEB INFRASTRUCTURE DESKTOP + MOBILE 3RD PARTY CONTENT ADS - SOCIAL – ANALYTICS - PERSONALIZATION LEGACY CDN Static 50% Dynamic 25% 3rd Party 25% ONLY STATIC CONTENT MODERNIZATION: CLOUD, SaaS, AGILE OUTSIDE OF YOUR CONTROL GAPS, ERRORS & FRUSTRATION
  11. 11. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V AVOID DISTRACTIO N& DRAW THE USER’S EYE BALANCE MARKETING WITH COMMERCE TIP #3: OPTIMIZE CTAs
  12. 12. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V • What makes sites larger? – CSS – Images – JavaScript • What makes sites slower? – All of the above – 3rd party tags JUST ONE INNOCUOUS PIECE OF JAVASCRIPT 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 < 300 KB 300-600 KB 600-900 KB 900-1200 KB 1200-1500 KB 1500-1800 KB 0 2000 4000 6000 8000 10000 12000 14000 < 10 10-20 21-30 31-40 41-50 > 50
  13. 13. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V ONLY TEST ONE VARIABLE AT A TIME UNDERSTAND STATISTICAL RELEVANCE NEVER STOP. EVER. TIP #4: A/B TEST
  14. 14. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V TIP #5: ANALYZE RESULTS
  15. 15. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V CONTEXTINTELLIGENCETM PLATFORM MAXIMIZES USER EXPERIENCE
  16. 16. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V Online Retailer selling Premium Quality Neck Ties, Bow Ties, Belts, Socks and More CASE STUDY: 2% 23% 39% 12% Conversion Rate Improved Time to First Byte Improved Time to Start Render Improved Time to Fully Display
  17. 17. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V THANK YOU!

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