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SEO Optimizing
                           Your
                           E-Commerce
                           Shopping
                           Website
Yuzr Technologies,
Al Khobar, Saudi Arabia.
Scope of Online Shopping
Store in Saudi Arabia:
 Ranking  of your website - important factor
  determining the revenue
 good ranking position for an eCommerce
  website is very hard
 common eCommerce shopping website
  in Saudi Arabia is of
     electronics products and fashion stores
Shopping Website Results in
Search Engine:
 one in five Google Searches is related to
  shop online
 Google checks user experience too, at
  Search Algorithms
 Main Problem in Ranking is
     huge number of product pages that are
      created automatically
Optimizing Beyond the
e-Commerce Web Design:
 Optimize   with keywords
  page URL
  Contents
  Descriptions
  the media content

 and much more
Building Unique Content to
Save from Google Panda
 Google    Panda Checks
 Time Spend on the website
 Trust to the site
 Content quality
 Panda Checks
Unique Product Description
  include text in the product page.
 product description must be unique
 must exceed the default word count.
 Make customers perform purchasing
  decision.
 Do not copy brand definitions
 Mention the status of Guarantee, Delivery
  status, prices etc.
Why Customer Reviews Comes
Important
 search  engines crawls the customer
  review texts frequently
 mail each of your customer 2 or 3 weeks
  after a purchase for reviews
 creates unique content for free!!
Developing texts from the Q&A
Content
 ask a series of simple questions to them
  with multiple choice
 develop content in the website using
  answers
 also develops the firm as a whole
 Knows what customer needs.
 Knows factors in customer satisfaction
Getting the Best Results with
the Page Properties
 Use  proper micro data
 pagination can be solved by giving
  attributes:
   rel="next",   rel="Prev" and "view all".
 Google better understand this problem
 and so passes link equity to the key
 pages.
Marketing with e-Commerce
Page URLs
 never include the product categories or
  sub category name in it.
 use speaking URLs
 URLs can be redirected permanently if
  changed to new website
Optimizing Search Bar Options
with Keywords
 Customers  searches product keywords to
  get to product page without the use of
  navigation
 suggest popular related product
  keywords
 consider the singular and plural word
  phrases
Load Fast; Google Checks
Page Speed
 Optimize  Page Speed
 one of the factors in determining the
  rankings
 Factor of conversion rates too
 Customer bounce back when taking time
  to load
Marketing the Store with
Optimized Media Content
 Use Images
 Zoom features, 360 view etc
 Use Videos
 Use product compare features
 Use maps if needed
 Use mouse over enlargement if needed
Building Images
 Images   attracts customers
 Never name a product as Product-
  1234.jpg
 Do not include high resolution image at
  the start of the page, takes time to load.
Attract and Welcome with
Product Videos
 very worth on selling the high end
  products
 understands much of the information of
  the device
 Watching videos are like using the
  product
 Use Wistia tool for this
Correct Usage of META Title
 must   not be duplicated
 Use model number, brand names in the
  titles
 Use correct data templates
 build the title as
   Brand   - Model - Item Type - Model number
 set
    priorities to your products that can be
 highlighted on the home pages
Building Customer Relations
 make   the visitor come again to your
  website
 Highlight the great offers
 call to action must be very clear
 use tools like Crazy Egg or ClickTale
 displays your phone number on website
 check regularly the links are working
  correctly
Using the Google Services 
 Google  Adwords to get keywords
 Google WebMaster, Analytics to know
  website performance
 Google Merchants (started in US.) to
  submit your products
 Submit company details with location at
  Google Place
Find Us to Solve and Optimize
your e-Commerce Shopping
Website
 Solves  your e-Commerce problems or
  requirements
 latest tools – Magento, Open Kart
 take into account the designs, customer
  experience and payment procedures
Contact Us


    Yuzr Technologies
     Al Khobar, Saudi Arabia.
    Call Us at +966 3 867 8771
      Email Id: info@yuzr.com

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Seo optimizing your e commerce shopping website

  • 1. SEO Optimizing Your E-Commerce Shopping Website Yuzr Technologies, Al Khobar, Saudi Arabia.
  • 2. Scope of Online Shopping Store in Saudi Arabia:  Ranking of your website - important factor determining the revenue  good ranking position for an eCommerce website is very hard  common eCommerce shopping website in Saudi Arabia is of  electronics products and fashion stores
  • 3. Shopping Website Results in Search Engine:  one in five Google Searches is related to shop online  Google checks user experience too, at Search Algorithms  Main Problem in Ranking is  huge number of product pages that are created automatically
  • 4. Optimizing Beyond the e-Commerce Web Design:  Optimize with keywords  page URL  Contents  Descriptions  the media content and much more
  • 5. Building Unique Content to Save from Google Panda  Google Panda Checks  Time Spend on the website  Trust to the site  Content quality  Panda Checks
  • 6. Unique Product Description  include text in the product page.  product description must be unique  must exceed the default word count.  Make customers perform purchasing decision.  Do not copy brand definitions  Mention the status of Guarantee, Delivery status, prices etc.
  • 7. Why Customer Reviews Comes Important  search engines crawls the customer review texts frequently  mail each of your customer 2 or 3 weeks after a purchase for reviews  creates unique content for free!!
  • 8. Developing texts from the Q&A Content  ask a series of simple questions to them with multiple choice  develop content in the website using answers  also develops the firm as a whole  Knows what customer needs.  Knows factors in customer satisfaction
  • 9. Getting the Best Results with the Page Properties  Use proper micro data  pagination can be solved by giving attributes:  rel="next", rel="Prev" and "view all".  Google better understand this problem and so passes link equity to the key pages.
  • 10. Marketing with e-Commerce Page URLs  never include the product categories or sub category name in it.  use speaking URLs  URLs can be redirected permanently if changed to new website
  • 11. Optimizing Search Bar Options with Keywords  Customers searches product keywords to get to product page without the use of navigation  suggest popular related product keywords  consider the singular and plural word phrases
  • 12. Load Fast; Google Checks Page Speed  Optimize Page Speed  one of the factors in determining the rankings  Factor of conversion rates too  Customer bounce back when taking time to load
  • 13. Marketing the Store with Optimized Media Content  Use Images  Zoom features, 360 view etc  Use Videos  Use product compare features  Use maps if needed  Use mouse over enlargement if needed
  • 14. Building Images  Images attracts customers  Never name a product as Product- 1234.jpg  Do not include high resolution image at the start of the page, takes time to load.
  • 15. Attract and Welcome with Product Videos  very worth on selling the high end products  understands much of the information of the device  Watching videos are like using the product  Use Wistia tool for this
  • 16. Correct Usage of META Title  must not be duplicated  Use model number, brand names in the titles  Use correct data templates  build the title as  Brand - Model - Item Type - Model number  set priorities to your products that can be highlighted on the home pages
  • 17. Building Customer Relations  make the visitor come again to your website  Highlight the great offers  call to action must be very clear  use tools like Crazy Egg or ClickTale  displays your phone number on website  check regularly the links are working correctly
  • 18. Using the Google Services   Google Adwords to get keywords  Google WebMaster, Analytics to know website performance  Google Merchants (started in US.) to submit your products  Submit company details with location at Google Place
  • 19. Find Us to Solve and Optimize your e-Commerce Shopping Website  Solves your e-Commerce problems or requirements  latest tools – Magento, Open Kart  take into account the designs, customer experience and payment procedures
  • 20. Contact Us Yuzr Technologies Al Khobar, Saudi Arabia. Call Us at +966 3 867 8771 Email Id: info@yuzr.com