If you're looking for the Insight of the latest finding of Indonesian Youth Trends 2015, this report might be your answer!

2. www.enterthelab.com
Founded in 2009,Youthlab is the first factory
and repository of youth insight in indonesia.
compromised of multi-talented youths of
various background, the research and
consulting company helps corporations and
organizations create precious connection
with the fickle yet precious market segment.
Through contemporary methodological
approach we help you create a dialogue-
collaboration with the youths of Indonesia
in the most efficient manner.
We Here to Make that happen to you
>About The Author<
Youth Laboratory Indonesia
Youth Laboratory Indonesia

3. www.enterthelab.com
>About The Author<
Doctoral candidate in psychology, focusing on youth political
behavior. 7 years of experience in the field of social
psychology & public opinion research. lecturer of research
methodology in several university in Jakarta. Editor of 2
psychological research journal.
Bachelor of Business Management. More than 5 years of
experience in the field
Of research. Responsible as head for many field Research &
activation segmented on youth for Youthlab since 2009.
Author Of the serial slides report ‘Indonesian Youth trends
Kaleidoscope’.
Tara Talita
Muhammad Faisal

4. Youth Culture
Informational
Gap
Marketing
Industries
>How we do it<
Youth
Culture
Youth Culture
www.enterthelab.com
We realized that to fully understand
youth culture and behavior we
couldn’t expect to find it through a
few focus group discussion. Basic
survey may also be a pitfall in research
if we don’t empathize and use a
reverse psychology on youth. That’s
why we don’t depend or focus on a
singular methodology, instead we use
a cross transactional data and
longitudinal Investigation notes as
source of insights.
Youth Laboratory Indonesia

5. S o u l f u l
Trademark of our report
Youth Insights
www.enterthelab.com Youth Laboratory Indonesia

6. >Tabel of Content<
www.enterthelab.com Youth Laboratory Indonesia
Overview: The Generational Theory
1.Youth Identity Construction
2.Keren; Old & New Definition
3.Gengsi; New Definition
4.Alay; Who & What Their Values Are
5.Social Media for Average Youth
6.Emerging Trends Outside Jakarta
7.The Importance of Having Hobby
8.Emotion based on Political Issues
9.Youth Media Habit
10.Indonesian Generation Turnings (as conclusion)