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Youth.SG Campus Spy 2012 Session 3: How to cover events as a blogger
- 1. How to cover events as a blogger? (darrylkang@dk.sg)
- 2. Disclaimer! • This is a very broad topic • There are tons of different events out there • Everything here is based on my experience and are my opinions
- 3. Type of events • For Media • For Trade Partners • For Bloggers / Forumers / Influencers
- 4. Type of events • Product / Service launch • Exhibition / Conference • Event coverage • Press conference • Fashion show • Food tasting • One on one interview • Influencer engagement • Etc etc etc.....
- 5. What do you need? • A camera • DSLR • Pro Consumer • Point and shoot
- 6. Camera phones? • As much as possible, try not to use your camera phone only. Not even if it has 12 megapixel and shoot great photos • BUT! Camera phone is good for instant uploading of photos to Twitter, Instagram or Facebook.
- 7. What do you need? (Optional) (Optional) • Paper and Pen for notes taking • Voice recorder • Camera Flash or LED Lights • Namecards • Internet connetion
- 8. Embargo • Some events (especially product launches) might have an embargo • Take note of the date / time • Do not blog, tweet, Facebook etc before the embargo date / time • You might be required to need to sign a NDA
- 9. Live blogging / tweeting • Make sure you have a good internet connection • Use the official Twitter hashtag if any • Try to use a laptop or tablet if possible • Good to have someone helping you • Make sure there isn’t any embargo
- 10. Seating arrangement • Most events do not have specific sitting arrangements (except a few reserved seats in the front) • The company / PR agency will inform you if there is a special seating arrangement
- 11. Photo opportunity • Do not be afraid to go forward to take photos (even if you are using point and shoot) • Do not be shy to ask the spokesperson / models to look at your direction • Try not to block other photographers
- 12. Q&A session • Feel free to ask questions • Always introduce yourself first before asking • Make sure you ask the right person the right question • Make sure the answer isn’t already on the press release
- 13. One on one interview • Always have a voice recorder ready • Research on the company / interviewee and prepare your questions • Check with PR person on the boundaries • Keep the voice recording even after you published your blog
- 14. Product Demo • Feel free to ask questions and play with the demo unit • Check if it is still a prototype • Take as much photos as you want • Try not to hog the queue
- 15. Tips • Try to do some research before attending the event • Take photos of presentation slides for reference • Press release and facts sheet are your best friend
- 16. Tips • Ask the PR person about the agenda / flow of event • Try to think of a story angle during the event • Make friends with other bloggers / journalist
- 17. Tips • Take as much photos as possible • Do not blog about the food / drinks (unless it is a food tasting event) • Have fun at the event
- 18. Questions?
- 19. Is it a must to blog about the event?
- 20. How do I get invited to events?
- 21. BTW... • You don’t need to be invited to an event in order to cover it (But please do not gatecrash into private event)