YouToo Evolve

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YouToo Social Media

Opening session of 2010 YouToo Social Media Conference with Kyle Lacy of Brandswag.

Formation

www.kylelacy.com @kyleplacy facebook.com/kyleplacy

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PR pros have a new challenge in social media: telling their organization’s story consistently through a variety of social media channels. With fleeting attention spans stretch across multiple platforms, this session will focus on defining a brand's social media identity to tell a social story while providing impactful value to a wide range of audiences. Chris Baldwin, Principal, True Digital Communications Tyler Norris, Digital Strategist, True Digital Communications

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For too long, B2B marketers shrugged off the opportunities social media offered to their organizations, arguing that social media made sense only for B2C companies. But B2B customers are using social media too – just in a way that best suits them. And that’s only the beginning. Employees, prospects, investors and other key stakeholders use social media every day to inform their ideas about B2B companies. So where should you start? This session will present ideas about how to get your B2B social media strategy started – or augmented – by following a four-step social media process.

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It used to be so easy - have good media relations, and control the message around your client. And then the disruptors arrived - social media, bloggers, influencers, the FTC. Now, instead of sending pre-approved information to your media connections, communications have to be tailored to specific audiences, positive-only sentiment is out the window, and digital reach means the potential for crisis is always just a wrong tweet away. In this talk, we'll look at the following changes that the PR industry needs to implement to keep up: • Communication strategies that adapt to the latest Google algorithms; • The ethical pitch and partnership, where long term wins are valued over short-term gains; • The blurring lines between PR, marketing and advertising; • How to use influencers and unfiltered brand champions to react to a crisis. The PR industry is at a crossroads - making the right changes now will prepare you for these changes. Ignorance will simply see you secede to not only your competitors, but to those up-and-coming channels that are taking the attention online your clients crave but you can't deliver on. The decision is yours.

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Strategic communication professionals are early adopters in using social media to distribute information, but often do not take advantage of the flood of audience data that accumulates online. Social media users leave digital footprints that show their activities, interests, ideas, connections, and concerns. The information shared on social media sites is a goldmine for public relations practitioners

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To cut through the clutter online today, you need to produce shareable, digestible and creative content that is tailored for every platform. From creative contests, engaging stories and authentic TV moments, find out how TODAY has become the number 1 morning show on social media, including a behind the scene look at the “Wine Bot,” which encourages customer engagement and conversation across channels.

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Internal social collaboration is built on the genuine engagement and interaction one has with peers. That engagement draws on transparency, open dialogue and insightful communication to generate value to the person and the organization.Come learn more about how we are applying community management principles that are generating tangible business value demonstrating how colleagues work more effectively together, how we are delivering exceptional client service and how we are developing a culture of helpfulness where each of us is more engaged and more connected to each other and the work we do every day. We encourage, expect and recognize social and collaborative behavior enabled through new media tools in order to build trust; develop, model and embed new ways of working; foster a culture of agility and innovation; reinvigorate our knowledge culture; and provide differentiated client service.

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APM Welcome Tuesday 30 April 2024 APM North West Network Conference, Synergies Across Sectors Presented by: Professor Adam Boddison OBE, Chief Executive Officer, APM Conference overview: https://www.apm.org.uk/community/apm-north-west-branch-conference/ Content description: APM welcome from CEO The main conference objective was to promote the Project Management profession with interaction between project practitioners, APM Corporate members, current project management students, academia and all who have an interest in projects.

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Discover the Kisan Call Centre: Your Gateway to Agricultural Assistance KISAN CALL CENTRE In order to harness the potential of ICT in Agriculture, Ministry of Agriculture & Farmers Welfare launched the scheme “Kisan Call Centres” (KCCs) on January 21, 2004. Main aim of the scheme is to answer farmers’ queries on a telephone call in their own language. These call centres are working in 21 different locations in the country covering all the States and UTs. A countrywide common eleven digit Toll Free Number 1800-180-1551 has been allotted for Kisan Call Centre. This number is accessible through mobile phones and landlines of all telecom networks including private service providers. Replies to the farmers’ queries are given in 22 local languages. Kisan Call Centre services are available from 6.00 AM to 10.00 PM on all seven days of the week at each KCC location. Kisan Call Centre agents known as Farm Tele Advisors (FTAs), who are graduate or above (i.e. PG or Doctorate) in Agriculture or allied sectors (Horticulture, Animal Husbandry, Fisheries, Poultry, Bee-Keeping, Sericulture, Aquaculture, Agricultural Engineering, Agricultural Marketing, Bio-Technology, Home Science, etc.) and possess excellent communication skills in respective local language. Queries which cannot be answered by FTAs are transferred to higher level experts. These experts are Subject Matter Specialists (SMSs) of State Departments of Agriculture (SDAs), ICAR Institutes, KVKs and State Agricultural Universities (SAUs). A Kisan Knowledge Management System (KKMS) has been developed to capture all the details of the caller and sending gist of answer given through SMS. KKMS has its independent website : http://dackkms.gov.in. The KCC, FTAs working at various KCC locations throughout the country have access to this website through their specific IDs and password provided to them. Welcome to the Kisan Call Centre - your one-stop destination for agricultural assistance and support. With dedicated team of experts and cutting-edge technology, we're here to revolutionize the way farmers access information and guidance. In this powerpoint, we delve into the world of the Kisan Call Centre, exploring how it functions, the services it offers, and the impact it has on farmers across the nation. From real-time advisory services to multilingual support, we'll uncover the key features that make the Kisan Call Centre an indispensable resource for farmers of all backgrounds. Join us as we showcase the achievements of the Kisan Call Centre, from its enhanced farmer outreach to its empowerment of women farmers. Discover how our feedback mechanism ensures continuous improvement, and learn about our collaborations with agricultural institutions to provide accurate and reliable information. Whether you're a seasoned farmer or just starting out, the Kisan Call Centre is here to support you every step of the way. Subscribe now to stay updated on the latest agricultural insights

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YouToo Evolve

2. http://www.getbrandswag.com

3. www.kylelacy.com @kyleplacy facebook.com/kyleplacy

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YouToo Evolve

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