Presentation on discussing the meaning and opportunity of the open metaverse powered by blockchain and NFTs

1. The meaning of the
Metaverse

2. ABOUT ANIMOCA BRANDS
2
WHO IS ANIMOCA BRANDS HIGHLIGHTS
A multi-billion company with various subsidiaries working to disrupt
the $150 billion game business
Mission: deliver property rights for 2.7 billion gamers; create a new
asset class; enable play-to-earn economies via NFTs
Leader in the emerging market of digital decentralized assets with a
goal to drive mass adoption to blockchain
Partnered with some of the biggest brands in the world with
millions of monthly active users across all our channels
We are changing the way the world lives, works and plays
● Animoca Brands ranked in FT’s High-Growth Companies Asia-Pacific,
compiled by the Financial Times, Nikkei Asia, and Statista for 2021
● Animoca Brands ranked 5th, and its subsidiary The Sandbox ranked 13th
on the list of world’s top 50 blockchain game companies, compiled by leading
industry publication BlockchainGamer.Biz in collaboration with DAppRadar
● Animoca Brands holds investments in various top 50 blockchain game
companies. including Dapper Labs (#3), Sky Mavis (#6), WAX (#9), Experimental
(#15), Decentraland (#18), and Lucid Sight (#23)
2

3. INCREASE ASSETS VALUE WITH THE ECOSYSTEM THAT
BENEFIT ANIMOCA BRANDS AND INVESTORS:
MARKET PENETRATION
Partnerships that lead to increase in promotion and distribution support
MARKET DEVELOPMENT
Increase sales of existing products on previously unexplored markets and different
customer segments.
PRODUCT DEVELOPMENT
Facilitate acquisition of rights to produce someone else's product. Joint development
with companies who have access to distribution channels or brands.
Animoca Brands
ecosystem
3
ANIMOCA BRANDS: BUILDING THE OPEN METAVERSE
Aurory
Open Metaverse
WILDER WORLD
Calaxy
MonoxSwap
Blockchain gaming
Esport
Play-to-earn
Metaverse
Art
Marketplace
Defi
Infrastructure
Jenny
Crypto wallet
Growing Assets (NFTs)
Portfolio companies
Others
Gaming/
Esport/
Play-to-Earn Metaverse Art
Marketplace Defi/ Wallet Infrastructure

8. Number
of
gamers
in
billions
2014 2015 2016 2017 2018 2019
1.82
1.82
2.08 2.21 2.47 2.60
NUMBER OF ACTIVE GAMERS
WORLDWIDE FROM 2014-2021
Sources: statista, 2019
2020 2021
1.96
2.73
This represent more than double the revenue generated
in the second largest region, North America (2018)
1.2 bn
gamers
Asia Pacific
The world
$71.4B
revenue
The video gaming industry is huge and shows no signs of slowing down.
While there were about 2.3 billion video gamers across the world in
2019, this figure is expected to rise to over 2.7 billion gamers by 2021.
X2
North America
2.7 bn
gamers
There were about
2.2 billion video gamers
across the world in 2019
66%
of population
Gamers accounted for
66% of the general U.S.
population, up from
58% just 5 years earlier
45%
are females
female gamers made up
45% of the U.S. gaming
population in 2018,
up from 38% in 2007
United States
2.7 BN ACTIVE GAMERS IN THE WORLD
Source: Statista.com 2019

10. ORIGINS OF METAVERSE
The Metaverse is a collective virtual
shared space, created by the
convergence of virtually enhanced
physical reality and physically
persistent virtual space, including the
sum of all virtual worlds, augmented
reality, and the internet.
...a virtual society

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17. WHO WILL OWN THIS METAVERSE?
WHO OWNS YOUR DIGITAL LIFE?
WHO OWNS YOUR DATA?

20. DATA AND THE NETWORK EFFECT (AND YOU DON’T OWN IT)
YOU
AS THE
RESOURCE
20

21. BIGGEST COMPANIES TODAY
Market Cap 2021
2.40T
1.70T
1.87T
2.24T
1T

23. Rising Wealth Inequality
23

25. WEB 3.0 & BLOCKCHAIN & METAVERSE
VS.
25

26. #DeFI
26

27. THE BANK OF DEFI

28. COINMARKETCAP ANALYSIS

29. The cats you see on this page are from
CryptoKitties, an app by Dapper Labs that
is built on blockchain, similarly to Bitcoin
and Ethereum - but CryptoKitties uses NFTs
and is not a cryptocurrency.
NFTs allow CryptoKitties to be traded as
unique items. Ownership is tracked
securely thanks to blockchain.
NON-FUNGIBLE TOKENS (NFTs)
Emerging segment in global game market: virtual tokens for digital scarcity, security and authenticity
ERC-20: fungible tokens. For ownership of
assets like currencies. Such tokens are
uniform and interchangeable.
ERC-721: non-fungible tokens. For ownership of
things. Such tokens are completely unique and
not interchangeable.
Token Interfaces
NFTs are not
cryptocurrencies!
Fungible Non-fungible
E.g., One US Dollar
E.g., Limited-edition postal
stamp
Interchangeable Not interchangeable
Uniform (all are the same) Distinct or unique
Divisible Indivisible
29

30. NFT TRENDS - 30 DAYS
30

31. 31
OPEN DIGITAL ASSETS = YOUR DATA RIGHTS =COMPOSABLE
WHAT IS OPEN DIGITAL ASSETS UNIQUE FEATURES PLATFORMS
Open digital assets is a kind of open source of
assets that users can add layers on top, e.g their
own story, value, asset to it.
NFTs have been growing significantly in popularity
in recent years as it
● provides a certificate of authenticity.
● registered it’s transaction on the blockchain
and provides a permanent and transparent
record of each purchase and proof of
ownership.
Several emerging platforms including
OpenSea and WAX have been
providing marketplaces on which digital
goods can be offered and sold. Anyone
can go online and verify who owns a
specific NFT, that can a specific piece of
digital art from e.g Beeple
USER STORY
ASSET
VALUE
OTHERS
Open digital assets

32. print "Hello Worldn";
#include<stdio.h>
main()
{
printf("Hello World");
}

33. # {北京 }
/* 讀者實試 匹戰神 腎上腺飆升 */
漢方食物護膚 ( )
{
冬季奧運滑雪場 (“非常中國”);
假期最後一天最易受傷 滑雪返港求醫增
香港人澳門打工潮
}

34. 35 million + Repo’s

37. NFTs capture the imagination, ideas and creativity that shape a digital collective born through
human achievement which has recently been best expressed with art nfts.
37
NFTs ARE A STORE OF CULTURE (and for EVERYONE)
BITCOIN IS A STORE OF VALUE, NFTS IS A STORE OF CULTURE
Beeple, The First Emoji. Part of
the $69.3 million Everydays.
Beeple/Christie's
BLACKSNEAKERS, Holding Up The
Sun. Sold for: $7,088
BLACKSNEAKERS
Shaylin Wallace, Stellar Goddess.
Current bid: $2,647
Shaylin Wallace
There are so many people from
different backgrounds and
genres coming in to share their
art, connect with people and
potentially build a career.
The street art and counter
cultural styles are being used in
NFTs. Some finance-crypto
people are may be considered as
‘punks’.
Young artists of color are not left
out, even though they may long
been marginalized in the
“traditional” art world
Time: https://time.com/5947720/nft-art/ (March 22, 2021)

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OPEN ASSETS IN PHYSICAL TERMS
Open digital assets can be center of the experience in itself. For instance, different services can be added to a car, in spite of different manufacturers
WHAT IS OPEN DIGITAL ASSETS UNIQUE FEATURES PLATFORMS
Open digital assets is a kind of open source of
assets that users can add layers on top, e.g their
own story, value, asset to it.
NFTs have been growing significantly in popularity
in recent years as it
● provides a certificate of authenticity.
● registered it’s transaction on the blockchain
and provides a permanent and transparent
record of each purchase and proof of
ownership.
Several emerging platforms including
Nifty Gateway and MakersPlace have
been providing marketplaces on which
digital goods can be offered and sold.
Anyone can go online and verify who
owns a specific NFT, that can a specific
piece of digital art from e.g Beeple
source: Ferrari Mythos
Change driver
Change color/ paint job
Change Seats
Change wheels

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INTEROPERABILITY = P2P OWNERSHIP ECONOMICS
Cross-application interoperability refers to the capacity of games to utilize a shared asset.
TRADITIONAL CLOSED LOOP MODEL DECENTRALIZED NETWORKS ENABLE INTEROPERABILITY
User-transactions, under this model, form mere license agreements: a right to
use items within, and only within, the context of that original game. Thus
forming a closed loop between player and developer.
SOLUTION: Through storing these assets on distributed ledgers, players can
leverage their use in a variety of games. Items in Game A have use-cases in
Game B. Decentralized networks foster an open-economy, one in which the
borders of applications are opened, allowing migration of assets from one
game to the next.
PROBLEM: As long as assets are bound to one server, their value hinges on
one use case: the original game. And when players get tired of that game, or
when that game shuts down, that item becomes a sunk cost. The centralized
model, put simply, traps players assets to a single server.
If developers shut down, players assets are not lost. Players can still use them
in other games which recognize those assets and continue to trade them on
decentralized marketplaces. The idea is that assets are no longer constrained
to a single ecosystem.
SILOED DATABASES CONFINE ASSETS TO THEIR NATIVE ECOSYSTEM
SEPARATE ASSET RECORDS
AND REGULATIONS
Game A Game B
EXP GAME B NEW C
NFTs PROMISE TO SET THIS BOLD NEW STANDARD
FOR CROSS-APPLICATION SUPPORT
A DECENTRALIZED MODEL FACILITATES XCH. BETWEEN GAME ECOSYSTEMS

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USERS CAN OWN A PIECE OF THE METAVERSE - NFT
Virtual Real-Estate
LANDS are the primary
gateway to monetization
in the metaverse
166,464
Lands
$500M+
Total Value
BUY LAND
Source: www.sandbox.game/map

42. DECENTRALIZED AUTONOMOUS ORGANIZATIONS

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PLAY-TO-EARN: THE FUTURE OF WORK
The NFT Game That Makes Cents for Filipinos During COVID
Source: Coindesk, 26 August 2020

44. Metaverse Player today

45. NFTs
45

46. WHAT IS VALUE?
=

50. The meaning of the
Metaverse