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www.facebook.com/TOATOMOCONSULTING * www.toatomo.info




1
θέλεις να πεις πως ο
                                                                        community manager
                                                                        είναι κανονική δουλειά

                                                                        ΝΑΙ ?
                                                                        ΟΧΙ
www.facebook.com/TOATOMOCONSULTING * www.toatomo.info




                                                             θέλω να πω πως
                                                        ο community manager
                                                                    είναι ένας
                                                         κανονικός άνθρωπος
                                                                 που κάνει µία
                                                             κανονική δουλειά
                                                                                            2
ένας
                                                            άνθρωπος
www.facebook.com/TOATOMOCONSULTING * www.toatomo.info




                                                                                       πέντε
                                                                                       πρόσωπα
                                                        Πηγή:
                                                        «The Five Faces of Community
                                                        Management» presentation


                                                                                                 3	
                                                        by Amber Naslund (radian6)
www.facebook.com/TOATOMOCONSULTING * www.toatomo.info




4
www.facebook.com/TOATOMOCONSULTING * www.toatomo.info




5
www.facebook.com/TOATOMOCONSULTING * www.toatomo.info




6
www.facebook.com/TOATOMOCONSULTING * www.toatomo.info




7
www.facebook.com/TOATOMOCONSULTING * www.toatomo.info




8
www.facebook.com/TOATOMOCONSULTING * www.toatomo.info

                                                        25%	




20%	
                                                        40%	




15%	
9
www.facebook.com/TOATOMOCONSULTING * www.toatomo.info




10
www.facebook.com/TOATOMOCONSULTING * www.toatomo.info




11
www.facebook.com/TOATOMOCONSULTING * www.toatomo.info




12
www.facebook.com/TOATOMOCONSULTING * www.toatomo.info




13
www.facebook.com/TOATOMOCONSULTING * www.toatomo.info




14
TOOL                     ACTION

                                                        E-Mail (E-Mail Client)   LISTEN
www.facebook.com/TOATOMOCONSULTING * www.toatomo.info




                                                        Physical Meetings        LISTEN

                                                        Chat (Skype, MSN)        LISTEN

                                                        Newsletter               INFORM

                                                        Forum                    LISTEN / INFORM / ENGAGE

                                                        Blog                     INFORM / ENGAGE

                                                        Facebook Page            LISTEN / REACH / ENGAGE

                                                        Facebook Group           REACH / INFORM

                                                        Twitter                  LISTEN / REACH / INFORM

                                                        Invitation System        REACH


                                                                                                                   15	
                                                        Mass CRM                 LISTEN / REACH /INFORM / ENGAGE
www.facebook.com/TOATOMOCONSULTING * www.toatomo.info




16
www.facebook.com/TOATOMOCONSULTING * www.toatomo.info




17
www.facebook.com/TOATOMOCONSULTING * www.toatomo.info




18

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Επάγγελμα «Community Manager»