Präsentation auf Mobile Monday Event in Hamburg am 07 Februar 2011 zum Thema Kommunikationstrends rund um SMS

1. “SMS Dead or Alive? Outlook 2011”Mobile Monday HamburgFebruary 7, 2011Jochen Doppelhammer, Founder & CEO of yuilop Yuilop © Copyright 2011

3. Impact of Smartphones and Mobile Internet growth

4. Future of mobile communicationYuilop © Copyright 2011

6. MMS traffic has actually increased by 50% in 2010 in Spain

7. Voice call volume is more or less stable

8. Vodafone clearly states smartphones and social networks as No.1 cause for reduction in SMS volumeYuilop © Copyright 2011

9. Facebook’s Mark Zuckerberg on Messaging “…highschool kids don’t use email, it’s to slow they use SMS or facebook …” http://www.youtube.com/watch?v=HqAHNO0ZBJs&feature=related#t=17s Yuilop © Copyright 2011

10. US teens, sending or receiving 3339 texts (SMS) a month http://blog.nielsen.com/nielsenwire/online_mobile/u-s-teen-mobile-report-calling-yesterday-texting-today-using-apps-tomorrow/ Yuilop © Copyright 2011

11. Texting No.1 cell activity of US Teens Source: Pew Internet Research | Flowtown Yuilop © Copyright 2011

12. US & Worldwide Texting (SMS) Trends Source: Pew Internet Research | Flowtown Yuilop © Copyright 2011

13. But not only teens socialize a lot via mobile Source: Flowtown Yuilop © Copyright 2011

15. More private

16. Less intrusive

17. “Faster”

18. EasierIllustration: Thomas Ng; Source: http://www.wired.com/magazine/2010/12/st_thompson_short_long/ … longer format communication, e.g. Voice still continues to be used, but only for in-depth conversations, emergencies or emotional important events Yuilop © Copyright 2011

19. Voice activity has decreased 14% among US teens http://blog.nielsen.com/nielsenwire/online_mobile/u-s-teen-mobile-report-calling-yesterday-texting-today-using-apps-tomorrow/ Yuilop © Copyright 2011

20. Phone call dead? … or voice calls just declining? Source: http://techcrunch.com/2010/11/13/alexia-phone-home/, http://thenextweb.com/mobile/2011/01/04/voice-is-dead-your-smartphone-is-now-a-notification-device/ Yuilop © Copyright 2011

21. Japan (again) leading the way in mobile NTT DoCoMo (Japan) is leading the way with ARPU split shifted to more than 50% from data revenue, based on change in user behavior, especially among young subscribers, who use increasingly more data instead of talking to each other (Source: Monica Paolini Oct 2010; http://www.fiercebroadbandwireless.com/story/paolini-data-revenues-surpass-voice-revenues-docomo/2010-10-27) Yuilop © Copyright 2011

22. Between 30-40% of teens in Western World already have a smartphone http://blog.nielsen.com/nielsenwire/online_mobile/a-global-view-of-cellphones-and-youth/ Yuilop © Copyright 2011

23. More than 30% of user base has smartphones in US … but more than 50% sold are still dumb-phones http://blog.nielsen.com/nielsenwire/online_mobile/mobile-snapshot-smartphones-now-28-of-u-s-cellphone-market/ Yuilop © Copyright 2011

25. Struggling to re-define themselves while realizing that customer relationship moves to content & software (app/UX) layer

26. Some MNOs adapt and focus on efficient network operations and start independent cross-operator startups

27. Others try to keep controling the whole value chain from within their organizationYuilop © Copyright 2011

29. Facebook has over 600 million users

30. Vonage Facebook mobile VoIP application

31. Google claims 300,000 Android phones are activated daily, all of them can have a mobile VoIP app activated

32. Google Voice live in US with free calls

33. T-Mobile US subscriber use mobile VoIP nearly twice that of total respondershttp://www.wpp.com/wpp/marketing/reportsstudies/theinflectionpoint.htm Yuilop © Copyright 2011

35. Mobile Video will drive traffic growth

36. Mobile operators looking for data offloading solutions e.g. wifi

37. Wholesale cost of mobile data in US double that of current European ratesYuilop © Copyright 2011

39. Facebook is testing Video calling Yuilop © Copyright 2011

40. MoMo Hamburg Sneak Previewyuilop – coming soon to Germany beta Der neueKommunikationsdienstfür Smartphones – bald in Deutschland… Yuilop © Copyright 2011

41. Pay less, talk more! Contact: Jochen Doppelhammer Barcelona, Spain @yuilop_de http://yuilop.com/de/ Yuilop © Copyright 2011