1. Intelligent Online Marketing
• Local Digital Advertising for Medical
Organizations
Presented by:
<Your Name or Company Name>
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2. Problem
• Practices are not using online
effectively
– Often a Stale Online Message
– Digital User Interaction is Low
– Poor Local Search Visibility
– Sporadic Lead Generation
– Expensive Cadillac Marketing Programs
– Improper Scaling for Practice Model
– Old Methods Lost in the Noise
The root cause for these problems rests with
the tools chosen for the task at hand.
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3. Solution: The Seven Rules of Use Online
Effectively:
1) Build a Local Customer Following Online
2) Create “Pre-Visit Digital Personal
Relationships”
3) Be Found when Local “Buyers” Search
• Before the need
• During the need
4) Leverage Positive Reviews
5) Unify the Marketing Message Across
Platforms
6) Steer Campaigns “By the Numbers”
7) Deploy Results-Only Strategy
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4. Patients: The Right Message for the Right
Patient
– Unique to Practice / Model
• Use existing patient roster as a profiling tool
– Age / Occupation / Interests
– Record Key Indicators
– Discover Like-Audiences Online
– Commonalities
• Patients want
– A medical professional who cares
– To trust you are doing for “them,” and not “you.”
– Triggers
• Immediate Need
• Preparation
• Responsibility
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5. Intelligent Website: every practice should
have a useful site
– About & Philosophy
– Services / Specialty
– Map & Directions
– Contact Form
• Appointment Request Form
– Patient Testimonials
– Mobile Version
– Blog or Original Articles
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6. Features Benefits
• Built-in FAQ • No need to build web site from scratch
• Staff Features • All site requirements vetted & included
• Contact Form • Common Platform
– Install Theme , Populate & GO
• Built in SEO Plugin
• Intelligent home page layout
• Clear Services Listing
• Turn-key offer to medical offices.
• Patient Forms Engine
• Solves medical industry-specific web
• Auto Slideshow Posts
site aesthetic & functional shortfalls
• Shortcode Navigation
• Appointment engine builds database.
• News & Events Calendar
• Reduces staff telephone time
• Appointment CSV output
• Increases patient feedback
• Full Color Customization
• Uncovers hidden needs
• Full Image Customization
• Uniquely Scalable
• Google Maps Integration
• Social Media Connections
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7. Relationships Through Content: Some
Segments to Target
– Patients gravitate towards trust & experience
• Be unique and active in discussions
• Compete through local trigger keywords
– Those seeking services upon receiving
benefits
• Stay top of mind and have presence in similar markets
– Dissatisfied patients seeking replacement
• Compete for Trigger Keywords
– Referrals
• Enable easy referrals
and testimony review
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8. Recommended Vehicles: Social Media
– Facebook Offers the Relationship Opportunity
• Near Real Time Interaction
• Significant Local Reach Ability
– Requires the Most Attention
• Weekly / Daily Updates
• Relatable and Meaningful Offers
• Some questions require expert advice
• Promotional Support
– Content Suggestions
• Checkup Reminders
• Health Facts
• Featured Staff
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9. Recommended Vehicles: Google Places
– Offers the Greatest Local Search Opportunity
• Site visitors locate your business profile, which is matched based
on their search text and location
• Significant for Local Reach: local buyers actively seeking services
– Requires
• Write Up & Base Content
• Three Video Testimonials
• Feedback from Customers
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10. Recommended Vehicles
• Paid Search Engine Optimization
– Target the keywords used by local consumers;
• Searching for a new practice
• Looking for pain relief or cosmetics
• Regular care reminders
– Campaign Goals
• Run for one to three months+
• Local position page 1, upper page placement
• Support Facebook and website
• Place visitors into funnel to receive consultation or related
info/products.
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11. Working together: Strategy Summary
– Personal Branding & Relationships
– Marketing Vehicles & Requirements
– Factors for Differentiating Your Business
You can personally deploy this strategy
in less than 4 weeks… however;
• Can deploy in as little as 14 days
• Online marketing focus in your industry
• Proven methods & tactics
(Your Company) only needs one quick
meeting or phone call to get started.
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12. Turn Key CORE PRODUCTS
• A. Medical Website $1,650
Solutions – Full Configuration – 2 week deployment
Medical Net Media
Solution will deploy • B. Facebook Fan Page $399
and steward your – Page Setup
marketing campaign – 6 Week Content Guide
with tangible results as
the primary goal. • C. Google Places $249
– Account Setup
– Profile Optimization
Our competitive rates
are sure to please the
• D. Search Engine Optimization (3 Keywords)
bottom line.
$CALL
– Priced per Keyword per Month Addl
Base hourly rate is – Page One Position for multi-weeks
$125 per hour.
• E. Triple Play Bundle $997
– Receive all core products B,C,D
Monthly Management (Optional)
Paid Advertisement Management 20% Ad Budget
Website Support $147
Phone/Email Tech Support $249
Copywriting
$Project
Review Stewardship $197
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13. CONTACT: A Premier Marketing Partner
– Medical Net Media Solution
– (204) 298-3970
– support@medicalnetmediasolution.com
– www.medicalnetmediasolution.com
<Your Logo or
Picture>
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