Evolution of Two Sided Markets - Yury Lifshits - WSDM 2010

Evolution of Two-Sided Markets Yury Lifshits @ yurylifshits Yahoo! Research http://yury.name Ravi Kumar Yahoo! Research http://research.yahoo.com/Ravi_Kumar Andrew Tomkins Google Research http://www.tomkinshome.com/andrew/ paper: http:// bit.ly/twosided

Private Structured Real-time Copyrighted

[object Object],[object Object],Attachment curves model preferential attachment crossing the chasm social influence

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Research Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

platform platform platform a% market share b% market share a’(t) = ? b’(t) = ?

[object Object],[object Object]

Independent platforms a1 a4 a2 a3 a1 a4 a3 a2

Market Shares Dynamics ,[object Object],[object Object],A ’ = B – A B ’ = A - B

Technical Coalition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Coalition ,[object Object],[object Object],[object Object],[object Object],[object Object]

Future work ,[object Object],[object Object],[object Object],[object Object],[object Object]

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[object Object],[object Object],[object Object],Open Problem

Evolution of Two Sided Markets - Yury Lifshits - WSDM 2010

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Evolution of Two Sided Markets - Yury Lifshits - WSDM 2010