The document discusses creating the best towel in the world by focusing on performance and sustainability over the full lifetime of the towel. This includes optimizing the towel's design, production, distribution, use, and potential reuse. A key part of creating the best towel is establishing an incentive program where customers receive discounts on new towels by donating their old, cleaned towels to charities. This promotes social, economic, and environmental responsibility. The hang tag for the towel would highlight its certifications and ratings for sustainability and performance to communicate how it is the best towel in the world.

1. Why Kocaer Tekstil...?
We make the Best Towel in the
World!

2. Overview:
Our clients continuously look to us for inspiration, guidance, and
expertise, and are always asking:

3. Our “Consumer First” approach relies on an insight-rich process that
informs product development, branding, and packaging decisions from a
consumer point-of-view.
1
Attention Catching
(Be remarkable. Get noticed)
2
Message Connection
(Be heard. Land your message)
3
Clear & Concise
Message
(Be focused)

4. Millennials are the
future and they are
Green
In one of the most interesting discoveries about
millennials and green product/packaging, Hartman
Group suggested that millennials define sustainability
“from a social responsibility or organizational health
perspective.”
In other words, the eco-friendly aspect of
product/packaging is just one aspect of millennial
purchase decisions.
Hartman writes that millennials love Starbucks
because they provide educational opportunities to
their store associates. Millennials love Tom’s shoes
and Warby Parker glasses because they provide free
products to people in need.
For brands considering the messaging of their
product/packaging, communicating corporate
sustainability and positive global citizenship matters
just as much as your product/packaging’s ability to
decompose.

5. ● From a sustainability point of
view, doubling the useful life
reduces by half the amount of
resource input and waste
output, and in addition
reduces the resource
consumption in all related
services (distribution,
advertising, waste transport,
and disposal) by 50%.
● The key tools here are cultural
leverages-sustainability values
that are extremely appealing
to people to which will apply
to them in order to increase
their own quality of life.

6. ● The framework conditions of creating the best towel in the world focus on
performance (product-life optimization) and results, rather than on
individual attributes such as softness or quick drying. The Best Towel in the
World covers them ALL!
● The optimization of towels over their full lifetime with regard to the triple
(social, economic, and environmental) compatibility are essential
components in creating the best towel in the world
● This also includes a true quality analysis of the phases of design,
production, distribution, utilization, and finally re-use of the goods.

7. Simply Offering the Best Towel in
the World Isn't EnoughA fundamental change is also needed in establishing the best bath towel program in the world.
An implementation and offering of a “Sustainability Incentive/Discount Program” is necessary and
the culmination of creating the best towel in the world. As this helps to ensure that the “useful”
lifespan of The World’s Best Towel bath towels exceed twenty to thirty years

8. When a customer donates their preowned towels to any good standing charity, shelter, organization, or cause a
discount will be applied to their new order of PerformTex bath towels.
All that is needed is to provide the name of the organization that received the donation and the discount shall
immediately be applied.
The Sustainability Discount Incentive is to promote and bring upon a positive awareness to social, economic, and
environmental responsibility. It is with gratitude and great hope that our customers will act in good faith when
naming the organization/recipient of their preowned bath towels.
Example of an organizations that are in need of and accept preowned bath towels are as followed:
● Pre owned towels can be given to Domestic Violence Shelters: https://www.domesticshelters.org
● Badly damaged pre owned towels used as bedding at Humane Societies or Animal Resucue/Shelters:
http://m.humanesociety.org/animal_community/resources/tips/find_local_animal_shelter.html
*Pre owned Bath Towels should be cleaned (machine washed and dried) prior to donating.
What is a Sustainability Discount Incentive Program and how does it works?

9. Benefits of The Best Towel in The World on Hang-Tag
Best Towel in the World Hang-Tag Benefits
Description
● Buttery Soft made with a special exclusive blend of American Pima and
Aegean Turkish long-staple 100% cotton
● Performance Technology created for Extreme Durability, Maximum
Absorbency, and Minimum Pilling
● Green, 100% Natural, and Sustainably Made and Certified by_________
● Rated Best Towel In The World by _____________
● Expertly Crafted In Turkey

10. Available Sustainability Certifications for Transparency
● Global Reporting Initiative—An international-independent organisation that helps businesses, governments and other organisations
understands and communicates the impact of business on critical sustainability issues such as climate change, human rights,
corruption and many others. https://www.globalreporting.org/Pages/default.aspx
● Higg Index, A sustainability measurement tool for apparel companies to measure the impacts of their products across the value
chain—single approach for measuring sustainability for all buyers without investing in multiple sustainability technologies and
certification processes. It is a holistic self-assessment tool empowers brands, retailers and facilities of all sizes, in their
sustainability journey, to measure their environmental and social and labour impacts and identify areas for improvement.
http://apparelcoalition.org/the-higg-index/
● OEKO-TEX—focuses on harmful chemicals; specific certifications include “OEKOTEX 100 Standard” and Sustainable Textile Production—
A certification system to recognize brands, retail companies and manufacturers within the textile chain to communicate their path
to sustainable production to the public in a transparent and credible manner. https://www.oeko-
tex.com/en/business/business_home/business_home.xhtml
● Global Organic Textile Standard (GOTS) A worldwide standard for processing organic fibres. It uses ecological and social criteria
that cover the entire textile supply chain. http://www.global-standard.org/the-standard.html
● Better Cotton Initiative (BCI) promotes and maintains a set of holistic standards for the cotton supply chain, covering
environmental, social and economic sustainability. http://bettercotton.org/
● Cradle-to-Cradle (C2C): Certified guides product designers and manufacturers towards creating products that use safe and
reusable. http://www.c2ccertified.org/