Having a website without generating any traffic, leads or customers is a complete waste of time and money. Learning everything about digital marketing can be overwhelming! Especially when Internet is constantly changing from search engines algorithm updates, social media platforms updates, online advertising to mobile apps and its usage. Using SEO is one of the most task for any websites. With too many options out there to promote a website, there are hundreds and thousands of so called SEO experts that you can seek help, which is a good news but the problem there are some that are using and tricking Google. Thanks to Google’s strict guidelines and update, they cleaned up 80% of the so-called SEO companies that indulge in black hat SEO technique. This is why every business owner needs to understand that promoting a site with adherence to Google guidelines is very important to achieve long term.

1. Yusuf Chowdhury
210-316-3123
www.OnlineBusinessOwners.Org
1@yusufchowdhury
Googled SEO!

2. www.moz.com/google-algorithm-change
www.rankranger.com/google-algorithm-updates
2@yusufchowdhury
Image from : http://www.bluemagnet.co.za/blog.php

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Website Structure

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5. Search engine optimization (SEO)
is the process of influencing the
visibility of a web page in a search
engine's organic search results.
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7. Google Basics
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Onsite SEO Matters
On-site SEO techniques include adjusting the layout of your
website, adding HTML scripts, inserting relevant keywords
within the content of your website ( Title Tags, Meta
Description Tags etc…)
@yusufchowdhury

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70% of ranking success
in small markets is
attributed to on-page
factors.
@yusufchowdhury

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• Keyword Research.
• Keyword Mapping.
• Meta Tag Optimization.
• Content Optimization.
• Image & Multimedia Optimization.
• Schema. (http://schema.org/)
• Navigation Structure.
• Outbound Link Optimization.
• Broken Link & Redirects.
• Optimize 404 Error Page
Onsite SEO Matters
@yusufchowdhury

11. Deferent Types of Keywords!
Short-tail keywords
Example: “Shoes” or “women’s shoes”
Long-tail keywords
Example: “Affordable women’s shoes online” is a long-tail version of
“women’s shoes”
Navigational keywords
Example: “Nikon” to find the website for the Nikon brand.
Informational keywords
Example: “landscape photography tips” or simply “landscape photography”.
Transactional keywords
Example: “Buy textbooks online” and “online clothes shop” are examples of
these keywords.
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13. Meta tags
- Title tag - This is the page or post title as it shows up in the top of
your browser in the search engine.
- <title> Title text here </title>
- Meta Description Tag -This is the paragraph below the title that is
used to draw readers in. The meta description tag is where you
would want to put your site’s summary
- <meta name=”description” content=”This is where you put your
site’s summary”/>
- Keyword meta tags – The meta keywords tag is where you put all
of the keywords you use in your site.
- <meta name=”keywords” content=”SEO, Search Engine, etc”/>
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15. Keyword Research Tools
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Onsite SEO Promotions
• Create highly valuable, unique, fresh & quality content.
• Produce informative and engaging blog content.
• Videos on products, services, how to etc.
• Show Infographics on Industry related topics.
• Provide informative statistical case studies
• Provide updated Industry specific news
@yusufchowdhury

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Content marketing is the foundation of
every successful SEO campaign. Getting
your website to rank on Google is not
just about peppering your pages with
one or two keywords. Google’s
algorithms focus on quality content
that engages, builds trust, and
establishes authority.
@yusufchowdhury

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Off-site SEO techniques includes the process of "link
building" or getting links back to your site from others. Or
activities that happen outside of your website that have a
direct influence on how your website behaves in search
engines.
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Backlinks still
contribute to over 60%
of the rankings in
search.
@yusufchowdhury

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Offsite SEO Promotions
• Build authenticity through high quality links and citation.
• Customize business profiles at social networks.
• Update frequently on social media with engaging content.
• Generate Back Links from high quality Video sites.
• Profiles and links from case studies, presentations.
• Drive links from Infographics.
• Use Pinterest Boards with Viral images
@yusufchowdhury

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Search engine algorithms now mimic user
experience better than ever, so creating
only keyword-based content is no enough
to your websites the online visibility it
needs.
@yusufchowdhury

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Links have always affected how a search engine perceives a
website. The type of pages that link back to your site can have a
significant effect on your brand’s visibility and traffic.
Link building processes have changed as search engines evolve,
and you need to make sure the links to your website are “good”
ones that improve its standing with search engines and online
customers alike.
Penguin’s release just proved that “bad” links from
questionable websites or massive amounts of paid links can be
major liabilities
@yusufchowdhury

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• BackLink Monitoring
• Site Monitoring
Track, monitor and protect website
@yusufchowdhury

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Over 80% ROI opportunity is
found through analysis and
reporting.
Track, monitor and protect website
@yusufchowdhury

25. SEO Tools
moz.com/tool
woorank.com
alexa.com
compete.com
link-assistant.com
majesticseo.com
moz.com/local/
google.com/analytics
google.com/webmasters/
opensiteexplorer.org
socialcrawlytics.com
gtmetrix.com
webpagetest.org
internetmarketingninjas.com
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26. Resources
SearchEngineJournal.com
SearchEngineLand.com
Moz.com
SEObook.com
SearchEngineWatch.com
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