1. @wordcampaustin
@yusufchowdhury
#WCATX
#SEOTips
#SEO2014
1@yusufchowdhury

2. Yusuf Chowdhury
210-316-3123
www.OnlineBusinessOwners.Org
2
Different SEO Struggles in 2014
@yusufchowdhury

3. www.moz.com/google-algorithm-change
www.rankranger.com/google-algorithm-updates
3@yusufchowdhury

4. Black Hat, Gray Hat and White Hat
4@yusufchowdhury

5. More On-Site SEOs
Schema data structure (www.schema.org)
Google now
Chrome voice
Google glass
Mobile friendly websites
Knowledge graph search
Hummingbird
Secure based websites
Mobile and tablet search volume
5@yusufchowdhury

6. 6@yusufchowdhury

7. @yusufchowdhury 7
Website Structure

8. 1- Effective keywords research.
2- Analyze your competitors.
3- Pick top relevant keywords.
4- Optimize per page for On-Site SEO.
5- Focus on mobile based website.
6- Setup Google Analytics and Google Webmaster tool.
7- Create link building Strategy.
8- Invest in email marketing
9- Focus on content marketing.
10- Online advertising
11- Track, measure and adjust.
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SEO To Do Check List
@yusufchowdhury

9. Deferent Types of Keywords!
Short-tail keywords
Example: “Shoes” or “women’s shoes”
Long-tail keywords
Example:“Affordable women’s shoes online” is a long-tail version of “women’s shoes”
Navigational keywords
Example: “Nikon” to find the website for the Nikon brand.
Informational keywords
Example: “landscape photography tips” or simply “landscape photography”.
Transactional keywords
Example: “Buy textbooks online” and “online clothes shop” are examples of these keywords.
9@yusufchowdhury

10. 10@yusufchowdhury

11. On-site SEOtechniques include adjusting the layout of
your website, adding code on pages, HTML
scripts, inserting relevant keywords within the content
of your website ( Title Tags, Meta Description
Tags, Schema …)
Off-site SEO techniques include the process of "link
building" or getting links back to your site from others.
11@yusufchowdhury

12. 12@yusufchowdhury

13. 13
www.yoast.com
@yusufchowdhury

14. Keyword Research Tools
14@yusufchowdhury

15. What is On-Site SEO &Off-Site
SEO
15@yusufchowdhury

16. - URL
- Title Tags
- Meta Tag Description
- Keyword Rich Density
- Anchor Text
- Images
- Internal Links
- Schema
- Outbound Links
- Page Load Speed
- Alt Tag
- Sitemap
-Robots.txt
- Google Authorship
- H1 title
16@yusufchowdhury

17. - Building Links
number of links
quality of links
keyword based anchor text
Internal linking
outbound linking
- Press Release
- Guest Blogging
- Web Directories
-Review Sites
-Social Media Sites
- Local SEO directory
17@yusufchowdhury

18. Competitive Analysis Tools
18@yusufchowdhury

19. Measuring Tools
19@yusufchowdhury

20. Local SEO Citations
20@yusufchowdhury

21. 21@yusufchowdhury

22. SEO Tools
moz.com/tool
webseoanalytics.com
woorank.com
alexa.com
compete.com
link-assistant.com
majesticseo.com
quantcast.com
moz.com/local/
clicky.com
piwik.org
woopra.com
Google Analytics
Google Webmaster tool
opensiteexplorer.org
socialcrawlytics.com
gtmetrix.com
webpagetest.org
22@yusufchowdhury

23. More SEOTools
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validator.w3.org
writemaps.cominternetmark
etingninjas.com
freeprivacypolicy.com
thedma.org
htaccesstools.com
generateit.net
lsikeywords.com
msweet.org
review-script.com
bing.com/toolbox/we
bmaster
domaintools.com
prchecker.info
visual.ly
dmoz.org
www.google.com/insi
desearch
feedburner.com
easyreviewscript.com
@yusufchowdhury

24. Resources
SearchEngineJournal.com
SearchEngineLand.com
Moz.com
SEObook.com
SearchEngineWatch.com
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