TURKISH-SOCIAL NETWORK USERS by YUSUF ZIYA - ziya@selasturkiye.com TURKISH-SOCIAL NETWORK USERS – OMNIBUS STUDY

1. TR -SOCIAL NETWORK USERS OMNIBUS AGES of SOCIAL NETWORK USERS–SAMPLE STUDYby RP XING Friend Feed

2. TURKEY-SOCIAL NETWORK USERS – OMNIBUS STUDY SOCIAL NETWORK USERS OMNIBUS in MAY 2010 TURKEY-SOCIAL NETWORK USERS – OMNIBUS STUDY What is an Omnibus Study? An omnibus survey is a quantitative survey - in other words it is concerned with interviewing a large and representative sample of people, with a view to extrapolating the results to represent the whole population. It allows clients to share the costs of research by pooling questions. All the questions for a given wave are then put to a representative sample, as part of a single questionnaire. Each individual client's questions are of course confidential, and results are processed in such a way as to ensure that each party only sees their own data. An omnibus survey is conducted to a set timetable, and takes place regularly throughout the year - typically on a weekly or monthly basis. And like many other large-scale market research surveys, the fieldwork is often conducted either face-to-face in a respondent's home, or on the telephone. The advantages to the research client include cost savings (because the sampling and screening costs are shared across multiple clients) and timeliness (because omnibus samples are large and interviewing is ongoing). ( * ) It is a cost-effective means of researching several subjects at the same time WE WILL START (FIRST)

3. TURKEY-SOCIAL NETWORK USERS – OMNIBUS STUDY SOCIAL NETWORK USERS OMNIBUS in MAY 2010 Title: SELAS TURKIYE –TURKEY SOCIAL NETWORK USERS Omnibus Survey, Internet Access Module, May 2010 Subject Categories: Information technology - Media, communication and language SELAS TURKIYE –TURKEY SOCIAL NETWORK USERS Omnibus Survey - Major studies Social attitudes and behaviour - Society and culture Depositor(s): TUIK The Omnibus is used for a number of purposes, for example: · to provide quick answers to questions of immediate interest · to provide information on topics that do not require a full survey · to develop and pilot questions for other surveys · to sift for subgroups that can be followed up in another survey Coverage: Dates of Fieldwork: 6 May-31 May2010 Country: TURKEY Spatial Units: Standard Regions Observation Units: Individuals; Families/households UNIVERSE SAMPLED Location of Units of Observation: National Population: Adults, aged 15 or over, living in private households in TURKEY

4. TURKEY-SOCIAL NETWORK USERS – OMNIBUS STUDY SOCIAL NETWORK USERS OMNIBUS in MAY 2010 METHODOLOGY Time Dimensions: Repeated cross-sectional study four cycles per year. Sampling Procedures: Multi-stage stratified random sample Number of Units: 1,200 (obtained) – MAY 2010 Method of Data Collection: Face-to-face interview Weighting: Weighting used. See documentation for details. Language(s) of Written Materials: Study Description: TURKISH (OP. ENGLISH) Study Documentation: TURKISH (OP. ENGLISH) For FURTHER DETAILS ….BUDGET, TIME PLAN, etc. PLEASE CONTACT YUSUF ZIYA EXECUTIVE DIRECTOR of SELAS TURKIYE [email_address] Tel: +90 (216) 517 12 89 (Pbx) www.selasturkiye.com www.selas.biz www.anketdoldur.com www.anketonline.net

7. Here below you can examine the age distribution for each of the 19 social network sites RP included in this study. The list has been sorted by the average user age per site (see further down for that), AGE DISTRIBUTION PER SITE That was the age distribution when looking at these Some observations on age distribution: Bebo appeals to a much younger audience than the other sites with 44% of its users being aged 17 or less. For MySpace, this number is also large; 33%. Classmates.com has the largest share of users being aged 65 or more, 8% , and 78% are 35 or older. 64% of Twitter’s users are aged 35 or older. 61% of Facebooks’s users are aged 35 or older. with the “youngest” site showing at the top and the “oldest” at the bottom. RP-STUDY a SAMPLE STUDY-SOCIAL NETWORK USERS a SAMPLE STUDY SAMPLE STUDY by RP

8. DOMINANT AGE GROUPS Most of the social networks we included are dominated by the age group 35-44 , which was apparent in the first chart in this article. This group has become the most “social” age group out there. This is the generation of people who were in their 20s as the Web took off in the mid ‘90s. If we look at which age groups are the largest for each site, RP get the following distribution: 0 – 17: Tops 4 out of 19 sites (21%) 18 – 24: Tops no site 25 – 34: Tops 1 out of 19 sites (5%) 35 – 44: Tops 11 out of 19 sites (58%) 45 – 54: Tops 3 out of 19 sites (16%) 55 – 64: Tops no site 65 or older: Tops no site It’s a bit surprising that not one single site had the age group 18–24 as its largest, but that can be explained by this interval being a bit smaller than the other ones (it spans seven years, not 10 as most of the others). That the two oldest age groups don’t top any of the sites probably doesn’t surprise anyone, though. RP-STUDY a SAMPLE STUDY-SOCIAL NETWORK USERS a SAMPLE STUDY SAMPLE STUDY by RP

10. ON THE SOCIAL WEB - AGE IS A FACTOR Although RP can’t say how this will change over time, at the moment the older generations are for one reason or another (tech savvy, interest, etc.) not using social networking sites to a large extent. This probably reflects general internet usage, but we suspect the difference is enhanced when it comes to the social media sphere where site usage tends to be more frequent and time-consuming than usual. It is also noteworthy that social media isn’t dominated by the youngest, often most tech-savvy generations, but rather by what has to be referred to as middle-aged people (although at the younger end of that spectrum). RP-STUDY a SAMPLE STUDY-SOCIAL NETWORK USERS a SAMPLE STUDY SAMPLE STUDY by RP

15. I don’t know the distribution of ages in the general population of all living people among these age brackets. But it’s something one could look up at http://www.census.gov in a half hour. I raise this because I don’t care how the usage is spread among age groups. What I care about is what percentage of 18 year olds can be found on Facebook, and what percentage of 50 year olds, etc. There are a kajillion other relevant issues, like who uses Facebook for family only versus who uses it to join groups or cruise fan pages. The time online each day is very relevant. But all along, when I’ve heard that my age group (50) is growing the fastest on Facebook, my only question has been, ok, what percentage of my high school class is on Facebook today, versus a year ago, and versus a year from now? My anecdotal experience is that critical mass was reached a while back and soon everybody who participates in economic, intellectual, and civic life (i.e. everybody except the world’s Unabombers and weird cult members) needs to be there. Pretty interesting study. Average age of 37 is quiet high. As this study is fr US where demographic curve may be higher around 35 range, it would be true. For developing countries like India where the population is relatively younger the average age would be quiet less. What I think is the average age of population can be a good reflection . And btw, I think this social networking can also be used in UN indexes of Development what say? And so on…. RP-STUDY COMMENTS about RP STUDY a SAMPLE STUDY a SAMPLE STUDY-SOCIAL NETWORK USERS SAMPLE STUDY by RP