A critical outlook on Indonesia social media landscape in 2011 and beyond

1. FIVE BIG SHIFTS IN SOCIAL MEDIA LANDSCAPE INDONESIA IN 2011 AND BEYOND YUSWOHADY Blog: www.yuswohady.com Twitter: @yuswohady

2. Since 2010 Indonesia economy has fundamentally changed... THE BIRTH OF CONSUMER 3000 A BRIEF REVIEW

3. Let us look back a little ECONOMIC CRISIS1998

4. Comparing with Chindia SAME PATTERN

5. What happen now? ($) What happen when we reach GDP Per Capita $3000? Source: International Monetary Fund, 2010

6. Reaching the $3,000 per capita GDP level will result in “accelerated development”. South Korea experienced surging economic growth for 11 years after achieving that level. Source: Indonesian economy with a US$3,000 per capita GDP by CyrillusHarinowoHadiwerdoyo

7. In 2002, China set a target to achieve a per capita GDP of $3,000 GDP by 2020.Apparently the Chinese economy achieved that level not in 2020, but in 2008-2009. Source: Indonesian economy with a US$3,000 per capita GDP by CyrillusHarinowoHadiwerdoyo

9. Basic needs are over!!! Actualization Needs love, acceptance, affiliation Esteem Needs Belonging Needs Self-respect, social status Food, shelter, sex, sleep Basic Needs Maslow’s “Theory of Human Motivation”

10. Consumer 3000: The 3 Dimensions More Buying Power; More Consumption More Knowledgable; More Informationalized More Technology Savvy; More Connected

11. Consumer 3000: The 3 Dimensions CONNECTED CONSUMER 3000 HIGH BUYING POWER KNOW- LEDGABLE

12. 5 BIG SHIFTS IN SOCIAL MEDIA LANDSCAPE

13. 5 BIG SHIFTS #1 SOCIAL MEDIA BECOMES BASIC NEEDS #2 E-COMMERCE BREAKS ITS CRITICAL MASS #3 TABLET REVOLUTION LEADS TO APPS REVOLUTION #4 FROM “BROADCATING” TO “CONNECTING” #5 SOCIAL MEDIA ENTREPRENEUR BOOM

14. 1 Social Media becomes a basic need Who does not have a social media account?

15. 1 Social Media becomes a basic need Fenomena social media di Indonesia, dengan jumlah 35.000.000 lebih, Indonesia menempati peringkat kedua negara dengan jumlah pengguna Facebook terbanyak di dunia, di bawah Amerika Serikat. Indonesia juga menempati jumlah pengguna terbesar Twitter di Asia. Jakarta ibukota negara Indonesia bahkan telah diklaim sebagai ibukota Tweet di Asia, bukan karena jumlah pengguna tetapi juga kontribusi Trending Topic di Twitter dari Indonesia. Source: retrieve from http://www.financeindonesia.org/content.php?279-Social-Media-World-Forum-Asia-2010

16. 1 Online and Offline Interaction Online interaction increase “kopi darat” for “nongkrong”

17. 2 E-commerce Will Thrive: TokoBagus.com Transaction through e-commerce is increasing

18. 2 E-commerce Will Thrive: Bhinneka.com Transaction through e-commerce is increasing

19. 3 Handphone Virtuous Circle RISING DEMAND ECONO-MIES OF SCALE REDUCE PRICE WHY HANDPHONE BECAME CHEAP?

20. 3 iPad Virtuous Circle RISING DEMAND ECONO-MIES OF SCALE REDUCE PRICE Competition from iPad-like “Nexian” brands

21. 3 iPad Killers Android-based Low Price Tablet

22. 3 Android Market Boom TABLET REVO-LUTION APPS REVO-LUTION

23. 3 Big Shift: From Broadcasting to Connecting Companiesstart using social media tools to engage and connect with their customers instead of to broadcast messages

24. Corporate Website

25. Corporate Website

26. Community Website

27. Corporate Blog

28. Community Blog

29. Community Blog

30. 4 Every Company Is Media Company The Birth of Content Management Agencies Companies start to build their community blogs. It will trigger to the rising demand of content management services

31. 5 Welcome to the Era of Billions Social Media Entrepreneurs It’s the smart way to be an entrepreneur: low capital (aka “modal dengkul”); high opportunities; high return YOUR BRAIN IS YOUR FACTORY

32. Thank You Blog: www.yuswohady.com Twitter: @yuswohady