SlideShare une entreprise Scribd logo
1  sur  43
Télécharger pour lire hors ligne
steve


                               10
by yuswohady - 11112011   ...what we can learn from him
1
think different ad
Innovation
distinguishes
between a
LEADER and a
FOLLOWER
2
Stay foolish, stay hungry
Why join
the NAVY
if you can
be a PIRATE?
1984 ad – anti mapan
3




Product
should be cool,
human,
user-friendly
“Design is NOT just
what it looks like
and feels like.
Design is HOW it
WORKS”
Mac Ad
4




market-driving,
not market-driven
“It's really HARD to design
product by FOCUS
GROUPS; a lot of times,
people DON'T KNOW
what they want until you
SHOW it to them”
“You CAN'T just ask
customers what they
want; and then try to
give that to them. By the
time you get it BUILT,
they'll want
SOMETHING NEW”
5




selling
the culture
“The only problem with
Microsoft is they just have NO
TASTE. ...I mean that in a big
way, in the sense that they don’t
think of ORIGINAL ideas, and
they don’t bring much CULTURE
into their products.”
Queueing at Apple Store
great
product
advertise
themselves




6
iPod Ad
Word of mouth
is the ultimate
marketing
weapon
iPhone launch event
Follow Your Heart




7
Follow
your
heart
“Don't let the noise of
other's opinions drown out
your own INNER VOICE. And
most important, have the
courage to FOLLOW your
HEART and INTUITION,”
blue
 ocean
 hunter
 No room for mediocre
                                                                                        2010 - iPad




                                                               2007 – iPhone
                                                               Drop “Computer” from the logo


                                              2001 – iPod
                                              2003 - iTunes


                     1984 – Mac
                     1985 – Steve was fired
                     1987 – Mac II
                     1991 - PowerBook
1976-Apple 1         1994 - PowerMac

               Computer                        Digital Music       Phone                        TV
 8
see
the
future
The real hero




9
“...getting fired from Apple was
the BEST THING that could have
ever happened to me. The
heaviness of being successful was
replaced by the lightness of being
a BEGINNER again, LESS SURE
about everything. It FREED me to
enter one of the most creative
periods of my life.”
Don’t use time as an excuse
                                          10

                                 give up
                               the excuse
                              that you are
                                too busy
                              or there isn’t
                              enough time.
“And yet, death is the
DESTINATION we all share. No one
has ever escaped it. ...death is very
likely the single best invention of
life. It’s life’s change agent; it
clears out the old to make way for
the new …Your time is LIMITED, so
DON’T WASTE it living someone
else’s life.”
We’ve
lost him
iPhone ad - ngocol
Thank you
Follow @yuswohady
www.yuswohady.com

Contenu connexe

En vedette

Entrepreneurial Leader Model
Entrepreneurial Leader ModelEntrepreneurial Leader Model
Entrepreneurial Leader Model
Yuswohady
 
Principal-Channel Alignment Spectrum
Principal-Channel Alignment SpectrumPrincipal-Channel Alignment Spectrum
Principal-Channel Alignment Spectrum
Yuswohady
 
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
Yuswohady
 
B2B Segmentation-Heavy Industry
B2B Segmentation-Heavy IndustryB2B Segmentation-Heavy Industry
B2B Segmentation-Heavy Industry
Yuswohady
 
Segmentation Sharia Bank
Segmentation Sharia BankSegmentation Sharia Bank
Segmentation Sharia Bank
Yuswohady
 
Crowd "Marketing Becomes Horizontal"
Crowd "Marketing Becomes Horizontal"Crowd "Marketing Becomes Horizontal"
Crowd "Marketing Becomes Horizontal"
Yuswohady
 
Seasonal Marketing
Seasonal MarketingSeasonal Marketing
Seasonal Marketing
Yuswohady
 

En vedette (20)

Entrepreneurial Leader Model
Entrepreneurial Leader ModelEntrepreneurial Leader Model
Entrepreneurial Leader Model
 
Social Media Marketing for Small Business
Social Media Marketing for Small BusinessSocial Media Marketing for Small Business
Social Media Marketing for Small Business
 
5 Big Shifts in Indonesia Social Media Landscape
5 Big Shifts in Indonesia Social Media Landscape5 Big Shifts in Indonesia Social Media Landscape
5 Big Shifts in Indonesia Social Media Landscape
 
Consumer 3000 - The Book Excerpt
Consumer 3000  - The Book ExcerptConsumer 3000  - The Book Excerpt
Consumer 3000 - The Book Excerpt
 
Social media marketing for mompreneur march 2014 - for slideshare
Social media marketing for mompreneur   march 2014 - for slideshareSocial media marketing for mompreneur   march 2014 - for slideshare
Social media marketing for mompreneur march 2014 - for slideshare
 
The 11 Manifesto of Customer to Customer Marketing
The 11 Manifesto of Customer to Customer MarketingThe 11 Manifesto of Customer to Customer Marketing
The 11 Manifesto of Customer to Customer Marketing
 
5.7.3. great tips of horizontal marketing
5.7.3. great tips of horizontal marketing5.7.3. great tips of horizontal marketing
5.7.3. great tips of horizontal marketing
 
Four Generic Strategies to Cope "The China Price" Attacks
Four Generic Strategies to Cope "The China Price" AttacksFour Generic Strategies to Cope "The China Price" Attacks
Four Generic Strategies to Cope "The China Price" Attacks
 
Consumer 3000 Segmentation Model
Consumer 3000 Segmentation ModelConsumer 3000 Segmentation Model
Consumer 3000 Segmentation Model
 
Principal-Channel Alignment Spectrum
Principal-Channel Alignment SpectrumPrincipal-Channel Alignment Spectrum
Principal-Channel Alignment Spectrum
 
"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing"Low Budget High Impact" Marketing
"Low Budget High Impact" Marketing
 
Consumers in Crisis: The Segmentation Model
Consumers in Crisis: The Segmentation ModelConsumers in Crisis: The Segmentation Model
Consumers in Crisis: The Segmentation Model
 
The 10 Cool Trends about Wetizen
The 10 Cool Trends about WetizenThe 10 Cool Trends about Wetizen
The 10 Cool Trends about Wetizen
 
B2B Segmentation-Heavy Industry
B2B Segmentation-Heavy IndustryB2B Segmentation-Heavy Industry
B2B Segmentation-Heavy Industry
 
Segmentation Sharia Bank
Segmentation Sharia BankSegmentation Sharia Bank
Segmentation Sharia Bank
 
Crowd "Marketing Becomes Horizontal"
Crowd "Marketing Becomes Horizontal"Crowd "Marketing Becomes Horizontal"
Crowd "Marketing Becomes Horizontal"
 
Seasonal Marketing
Seasonal MarketingSeasonal Marketing
Seasonal Marketing
 
Marketing to the Middle Class Muslim
Marketing to the Middle Class MuslimMarketing to the Middle Class Muslim
Marketing to the Middle Class Muslim
 
Characteristics of Indonesia Middle-Class Consumer - The 8 Faces
Characteristics of Indonesia Middle-Class Consumer - The 8 FacesCharacteristics of Indonesia Middle-Class Consumer - The 8 Faces
Characteristics of Indonesia Middle-Class Consumer - The 8 Faces
 
Social Media Marketing: Philosophy, Strategy, Tactic
Social Media Marketing: Philosophy, Strategy, TacticSocial Media Marketing: Philosophy, Strategy, Tactic
Social Media Marketing: Philosophy, Strategy, Tactic
 

Similaire à Steve ...What we can learn from him

Presentation on steve jobs and apple d
Presentation on steve jobs and apple   dPresentation on steve jobs and apple   d
Presentation on steve jobs and apple d
Rohit
 
Sids og.......
Sids og.......Sids og.......
Sids og.......
sidsau
 
Thepresentationsecretsofstevejobs 12624250623795-phpapp01
Thepresentationsecretsofstevejobs 12624250623795-phpapp01Thepresentationsecretsofstevejobs 12624250623795-phpapp01
Thepresentationsecretsofstevejobs 12624250623795-phpapp01
Wonderful Brain LLC
 
The Presentation secrets of Steve Jobs
The Presentation secrets of Steve JobsThe Presentation secrets of Steve Jobs
The Presentation secrets of Steve Jobs
John Felix
 

Similaire à Steve ...What we can learn from him (20)

Presentation on steve jobs and apple d
Presentation on steve jobs and apple   dPresentation on steve jobs and apple   d
Presentation on steve jobs and apple d
 
Steve jobs
Steve jobsSteve jobs
Steve jobs
 
Stevejobs
StevejobsStevejobs
Stevejobs
 
Steve Jobs
Steve JobsSteve Jobs
Steve Jobs
 
Champions of design vol #1
Champions of design vol #1Champions of design vol #1
Champions of design vol #1
 
The real leadership lessons of steve jobs
The real leadership lessons of steve jobsThe real leadership lessons of steve jobs
The real leadership lessons of steve jobs
 
Steve Jobs.pptx
Steve Jobs.pptxSteve Jobs.pptx
Steve Jobs.pptx
 
Steve jobs
Steve jobsSteve jobs
Steve jobs
 
Steve jobs leadership traits
Steve jobs leadership traitsSteve jobs leadership traits
Steve jobs leadership traits
 
Marketing_Apple_eBook
Marketing_Apple_eBookMarketing_Apple_eBook
Marketing_Apple_eBook
 
Marketing apple e book
Marketing apple e bookMarketing apple e book
Marketing apple e book
 
Steve Jobs Timeline
Steve Jobs TimelineSteve Jobs Timeline
Steve Jobs Timeline
 
Apple inc and Steve Jobs - a bit of history
Apple inc and Steve Jobs - a bit of historyApple inc and Steve Jobs - a bit of history
Apple inc and Steve Jobs - a bit of history
 
Sids og.......
Sids og.......Sids og.......
Sids og.......
 
In memory to Steve Jobs
In memory to Steve JobsIn memory to Steve Jobs
In memory to Steve Jobs
 
The secret of steve jobs
The secret of steve jobsThe secret of steve jobs
The secret of steve jobs
 
The Presentation Secrets Of Steve Jobs
The Presentation Secrets Of Steve Jobs The Presentation Secrets Of Steve Jobs
The Presentation Secrets Of Steve Jobs
 
presentation secrets of steve jobs
presentation secrets of steve jobspresentation secrets of steve jobs
presentation secrets of steve jobs
 
Thepresentationsecretsofstevejobs 12624250623795-phpapp01
Thepresentationsecretsofstevejobs 12624250623795-phpapp01Thepresentationsecretsofstevejobs 12624250623795-phpapp01
Thepresentationsecretsofstevejobs 12624250623795-phpapp01
 
The Presentation secrets of Steve Jobs
The Presentation secrets of Steve JobsThe Presentation secrets of Steve Jobs
The Presentation secrets of Steve Jobs
 

Plus de Yuswohady (7)

#GenM = Generation Muslim
#GenM = Generation Muslim#GenM = Generation Muslim
#GenM = Generation Muslim
 
8 Wajah Kelas Menengah Indonesia
8 Wajah Kelas Menengah Indonesia8 Wajah Kelas Menengah Indonesia
8 Wajah Kelas Menengah Indonesia
 
Indonesia Middle Class Muslim
Indonesia Middle Class MuslimIndonesia Middle Class Muslim
Indonesia Middle Class Muslim
 
Indonesia Middle Class Millennial Trends 2016
Indonesia Middle Class Millennial Trends 2016Indonesia Middle Class Millennial Trends 2016
Indonesia Middle Class Millennial Trends 2016
 
Integrated Promotion Strategy for SME
Integrated Promotion Strategy for SMEIntegrated Promotion Strategy for SME
Integrated Promotion Strategy for SME
 
Outlook 2012 consumer 3000
Outlook 2012   consumer 3000Outlook 2012   consumer 3000
Outlook 2012 consumer 3000
 
Marketing 3000
Marketing 3000Marketing 3000
Marketing 3000
 

Dernier

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
Earley Information Science
 

Dernier (20)

Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 

Steve ...What we can learn from him