For Mediathon 2: Food, the Fish World Problems team created a tumblr to display content promoting fresh, locally-sourced fish and seafood as a way to support the environment and local entrepreneurs. Check out http://fishworldproblem.tumblr.com

1. # fishworldproblem

2. the situation
an increase in seafood consumption in
the U.S. has created a need for
increased education around seafood,
specifically in NY

3. the objective
make people aware of the surprising
benefits that NYC seafood has to offer

4. the idea
implement a multifaceted digital media
campaign that utilizes humor and wit,
driving viewers to a single unifying
phrase
#fishworldproblem

5. how it works
#fishworldproblem is brought to
life through a tumblr page that
brings to life local seafood in an
exciting way
a series of engaging images,
video clips, gifs, quotes that
people will share and build on