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open innovation in a
  digitized world


                 © copyright 2008, youngjin yoo
Youngjin Yoo
     http://
youngjinyoo.com

Temple University
               © copyright 2008, youngjin yoo
1.0



      © copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
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© copyright 2008, youngjin yoo
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© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
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© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
2.0



      © copyright 2008, youngjin yoo
the dawn of new
  digital world


              © copyright 2008, youngjin yoo
digitizatio
n of tools
and works
      © copyright 2008, youngjin yoo
digitization of
   products
                  © copyright 2008, youngjin yoo
digitization of
   contents




                  © copyright 2008, youngjin yoo
digitization of time &
        space




                  © copyright 2008, youngjin yoo
digitization of
 relationship




                  © copyright 2008, youngjin yoo
digitization of
familiar products
   and services




               © copyright 2008, youngjin yoo
digitization of
   triviality




                  © copyright 2008, youngjin yoo
new form of radical
digital convergence


                © copyright 2008, youngjin yoo
in all dimensions of
human experiences


                 © copyright 2008, youngjin yoo
place




things   experiences   people



            time



                          © copyright 2008, youngjin yoo
things that were
unrelated become
    connected


               © copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
allowing new
meanings on familiar
   products and


                 © copyright 2008, youngjin yoo
tight coalescence
between digital and
physical materiality




                 © copyright 2008, youngjin yoo
ubiquity of digital
    presence


                 © copyright 2008, youngjin yoo
familiar images of
   computing


                © copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
new images of
  computing
 experiences


                © copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
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© copyright 2008, youngjin yoo
3.0



      © copyright 2008, youngjin yoo
seven principles of
radically convergent
digital environments


                 © copyright 2008, youngjin yoo
programmable



               © copyright 2008, youngjin yoo
communicable



               © copyright 2008, youngjin yoo
memoriable



             © copyright 2008, youngjin yoo
addressable



              © copyright 2008, youngjin yoo
senseable



            © copyright 2008, youngjin yoo
locatable



            © copyright 2008, youngjin yoo
associable



             © copyright 2008, youngjin yoo
4.0



      © copyright 2008, youngjin yoo
new forms of
 organizing


               © copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
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© copyright 2008, youngjin yoo
5.0



      © copyright 2008, youngjin yoo
digital revolution
brought two changes


                 © copyright 2008, youngjin yoo
(a) radical reduction
 of communication
         cost


                  © copyright 2008, youngjin yoo
de-centralization of
     control


                 © copyright 2008, youngjin yoo
democratization of
innovation process


                © copyright 2008, youngjin yoo
(b) radical digital
  convergence


                 © copyright 2008, youngjin yoo
increase the
  heterogeneity of
knowledge resources


                © copyright 2008, youngjin yoo
this suggests two
dimensions in digital
      innovation


                  © copyright 2008, youngjin yoo
organizational control
                             centralized           distributed
             single




                                                distributed
                               singular
                                                innovation
                             innovation
knowledge
 diversity
             heterogeneous




                              systemic            doubly
                             innovation         distributed



                                                                 © copyright 2008, youngjin yoo
organizational control
                             centralized           distributed
             single




                                                distributed
                               singular
                                                innovation
                             innovation
knowledge
 diversity
             heterogeneous




                              systemic            doubly
                             innovation         distributed


                                      wicked space of innovation
                                                                 © copyright 2008, youngjin yoo
6.0



      © copyright 2008, youngjin yoo
what does this all
     mean?


                © copyright 2008, youngjin yoo
6.1



      © copyright 2008, youngjin yoo
new boundaries



             © copyright 2008, youngjin yoo
physical vs. digital



                  © copyright 2008, youngjin yoo
private vs public



                © copyright 2008, youngjin yoo
consumption
     vs.
 production


              © copyright 2008, youngjin yoo
local vs. global



                   © copyright 2008, youngjin yoo
6.2



      © copyright 2008, youngjin yoo
no heroic innovator



                © copyright 2008, youngjin yoo
heterogeneous
    actors


                © copyright 2008, youngjin yoo
following own
innovation trajectory


                  © copyright 2008, youngjin yoo
mash-up



          © copyright 2008, youngjin yoo
6.3



      © copyright 2008, youngjin yoo
no more single wake
   of innovation




                © copyright 2008, youngjin yoo
wakes of innovations
                  © copyright 2008, youngjin yoo
6.4



      © copyright 2008, youngjin yoo
identity



           © copyright 2008, youngjin yoo
technology




           structure




identity


                                © copyright 2008, youngjin yoo
the history of the
      phone


                © copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
© copyright 2008, youngjin yoo
now, what are you
   designing?


               © copyright 2008, youngjin yoo
and



      © copyright 2008, youngjin yoo
who are you?



               © copyright 2008, youngjin yoo
artifact as identity
  shaping device


                  © copyright 2008, youngjin yoo
homo faber



             © copyright 2008, youngjin yoo
generativity of
  digital tools and
evolution of identity


                  © copyright 2008, youngjin yoo
4. new mode of
    inquiry


             © copyright 2008, youngjin yoo
Simon’s vision of
 artificial world


               © copyright 2008, youngjin yoo
heap of accidents



               © copyright 2008, youngjin yoo
digital artifacts as
important element of
 the world in which


                  © copyright 2008, youngjin yoo
problem with the
discovery mode of
     science


               © copyright 2008, youngjin yoo
science as design



               © copyright 2008, youngjin yoo
(unhappy) design
  consciousness


              © copyright 2008, youngjin yoo
holy discontent



              © copyright 2008, youngjin yoo
Q&A



      © copyright 2008, youngjin yoo

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open innovation in a digitized world

Notes de l'éditeur

  1. leonardo da vinci -- 15th century
  2. world oldest picture, 1825 by Frenchman Nicéphore Niépce's
  3. first manufactured camera obscura - 1820
  4. first Eastman Kodak camera with preloaded films for 100 pictures- 1889
  5. first 35 mm camera 1925
  6. first SLR (single lens reflex) 1949
  7. earlies instant polaroid -- 1960’s
  8. first digital camera by Kodak 1975
  9. digital SLR
  10. first digital camera with GPS
  11. Sanyo - J-SH04 - November 2002
  12. N95