This is lecture for the open innovation.

1. Open Innovation

11. @RT
#hashtag
@FollowFriday

12. historic context

13. education

14. what does higher
education mean in
knowledge economy?

15. internet

16. digital generation

19. “cut & paste???”

20. old economic order

21. separation of
production and consumption

22. "When I was a boy ... in front of every house in the
summer evening you would find young people
together singing the songs of the day or the old
songs.Today you hear these infernal machines going
night and day.We will not have a vocal cord left.The
vocal cords will be eliminated by a process of
evolution, as was the tail of man when he came from
the ape."
John Philip Sousa, quoted in Remix (L. Lassig)

23. “Painting and sculpture were organically one with
architecture, as that was one with the social purpose
that building served. Music and song were intimate
parts of the rites and ceremonies in which the
meaning of group life was consummated. Drama was
a vital reenactment of the legends and history of the
group life."
John Dewey from Art as Experience

24. "The growth of capitalism has been a powerful
influence in the development of the museum as the
proper home for works of art, and in the promotion
of the idea that they are apart from the common
life.The nouveaux riches, who are important
byproduct of the capitalist system, have felt especially
bound to surround themselves with works of fine
art which, being rare, are also costly. Generally
speaking, the typical collector is the typical capitalist."
John Dewey from Art as Experience

25. “vocal cord” was
emasculated

26. professional ...
managers
musicians
artists
institutions
schools

27. that’s us!

28. center for design + innovation
cD+i
new organizing
principles

29. post-professional
society

30. challenge to old
intellectual elites

31. old guards of knowledge

32. corporate R&D

33. university

34. professionals

35. media

36. vs

37. individual employees

38. students

39. consumers

40. it is like a
political revolution

41. loss of power

42. sacrifice

43. negotiation

44. new orders

46. co-creation

47. not invented here
to
proudly found elsewhere

48. local search
to
network search

49. command & control
to
access & coordination

50. “P&G has 8,500 researchers; and we figured
that there are another 1.5 million researchers
with pertinent areas of expertise.Why not
pick their brain?”
AG Lafley (CEO of P&G)

51. how can we use open
innovation?

52. creation

53. innovation

54. design

55. solution

56. prediction

57. organization

58. validation

59. marketing

61. on-line
vs.
off-line

62. market
vs.
community

63. on-line off-line
transactional marketplace incubator
relational community clan

64. unbounded
innovation