Analytics vendors and_package_impl-jamie_smith
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![Agenda ,[object Object],2) Conversion Tracking vs. Web Analytics 3) Implementation & Advanced Strategies 4) The X -Factor…. What your analytics don’t tell you!](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Analytics vendors and_package_impl-jamie_smith
- 1. Web Analytics Implementation & Strategy Jamie Smith, CEO Engine Ready
- 5. KPI’s for setting Goals & Objectives (Key Performance Indicators)
- 6. Which user are you?
- 7. How Web Analytics Work
- 8. Log File 3 rd Party / ASP Analytics A simple view of how data is collected at a 3 rd party analytics server http://www.mysite.com http://www.3rdpartyanalytics.com Log File
- 9. PATTERNS Phase 1: Hits, referrers, visitors Phase 2: Unique vs. Returning visitors Phase 3: Conversion Tracking (CPA / ROAS) Phase 4: Visitor Segmentation, Path Analysis, etc
- 10. Top 6 Mistakes Installing Analytics 1) Version Control- Overwriting the tracking code 2) Not Setting up Conversions, Goals, Action Tracking 3) Not tagging every page and all NEW pages created 4) Each code snippet not having the right path to the .js file 5) Putting the code at the bottom of the page 6) Multiple accounts using the same .js and code snippet
- 12. Conversion Tracking vs. Web Analytics
- 16. Campaign Summary
- 17. Last Visitor Details = Conversion Inspiration Get in the shoes of your VISITORS
- 18. Assist Campaign & Keyword Tracking
- 20. Jamie Smith, CEO EngineReady.com [email_address] 888 283-0882 QUESTIONS ?