The document discusses the rise of mobile search through the iPhone and provides recommendations for marketers. It notes that the iPhone's integration of location services, apps, and a full web browser has made it the dominant mobile platform, driving increased mobile search and usage. The document recommends that marketers optimize for the iPhone, create mobile-friendly websites and apps, claim local business listings, and consider location-based marketing strategies to reach iPhone users.

3. Warning! LOCAL & THE iPHONE 2008 Why U Should Care : Critical Mass Has Arrived www.infusecreative.com Innovative Search Engine Marketing for Superior Companies… Converging factors are radically accelerating the direction of mobile technology/device, market, user adoption, and marketing opportunities resulting in a perfect storm. Amongst them…

14. Warning! LOCAL & THE iPHONE 2008 Google on an iPhone : Google.com & the Google App www.infusecreative.com Innovative Search Engine Marketing for Superior Companies… The Google.com and Google iPhone App each provide differing experiences… Next, we’ll take a look at the user and location specific experience in each scenario as well as how to optimize for each…

23. Warning! LOCAL & THE iPHONE 2008 iPhone Search : The Future without keywords www.infusecreative.com Innovative Search Engine Marketing for Superior Companies… The day will soon come when location detection and user behavior on an iPhone or device like it will render keyword optimization obsolete for certain types of searches… Instead, the “smart app” combined with the “smart phone” and “location detection” will find what the user is looking for without keywords and with minimal clicking, in fact, with “shaking”… Wait, the future is already here : View video Visit site

24. Warning! LOCAL & THE iPHONE 2008 iPhone Search : The Future without keywords www.infusecreative.com Innovative Search Engine Marketing for Superior Companies… View video Visit site

26. Warning! www.infusecreative.com Innovative Search Engine Marketing for Superior Companies… LOCAL & THE iPHONE 2008 Resources : Helpful iPhone & Search Related Links Site Check & Detect Check your site for iPhone friendliness: http://www.deviceanywhere.com/ iPhone access javascript detection & redirect; http://www.askdavetaylor.com/detect_apple_iphone_user_web_site_server.html & http://www.dotcomyourbusinesstoday.com/javascript/detect-iphoneipod-touch-user-coming-to-your-site/ iPhone & Mobile search stats M:Metrics April 2008 (Pre-3G): http://www.intomobile.com/2008/04/07/mmetrics-iphone-stats.html June 2008 U.S. usage (Pre-3G): http://asia.cnet.com/blogs/infochat/post.htm?id=63004236 Neilsen 2008 (Pre-3G): http://www.nielsenmobile.com/html/press%20releases/iPhone3G.html M Search Groove: http://www.msearchgroove.com/ Google Links Google Mobile Blog: http://googlemobile.blogspot.com/ Google Mobile Blog iPhone related: http://googlemobile.blogspot.com/search?q=iphone Google iPhone App: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=284815942&mt=8 Google Local Business (To be found in location specific searches): https://www.google.com/local/add/ Apple Links iPhone App & developer site: http://developer.apple.com/iphone/ Site Optimization for iPhone Links 6 tips to optimize your site for iPhone: http://iphonemicrosites.com/articles/6-tips-to-optimize-your-current-site-for-the-iphone/ Web pages for the iPhone: http://webdesign.about.com/od/pdas/a/aa070207.htm Location Specific iPhone Apps We Like (Get em at the Apple store) Taxi!, YPMobile, Yelp, WikiMe, WhosHere, Traffic, Now, hotels.com, Home Finder, CraigsMobile, AroundMe, iWant, Trulia, Where to?, Nearby, Where, G-Park, Urbanspoon More: http://radar.oreilly.com/2008/07/iphone-location-aware-apps.html

27. Thank You www.infusecreative.com Innovative Search Engine Marketing for Superior Companies… 10 SEARCH May you find what you’re looking for. Thank you. Infuse Creative, LLC www.infusecreative.com E: [email_address] T: 323-960-7790