Zack Notes

Greater New York City Area United States

Digital Marketing Manager

Technology / Software / Internet

Formally, I manage the SEO and Email marketing programs at UncommonGoods. However, my job involves much more than management. I perform a lot of quantitative analysis to inform decisions on merchandising, email frequency, business development, content and more. I also love to design and I code whenever possible. • Grew Natural Search revenue 97% YOY in 2013 through diverse content development • Drove 78% growth in automated email revenue through launch of cart & browse abandon programs • Reduced unsubscribe rates 25% via behavorial segmentation and customer frequency controls • Increased email acquisition rate by 80% with mouse tracking email capture overlays • Developed a te...