3. Advertising Strategies and Objectives To promote an NEIU Football Team that is profitable and longlasting for both on campus and off campus individuals Generating pride and school spirit amongst a diverse body of students and giving back to the school and community Use of a mixed media strategy to reach any and everyone possible
11. Marketing Mix Description of strategic position of our product in the market Limited budget 4 Ps Product Price Place Promotion
12. Product NEIU Eagles Charter from Division III NAC Former Illini-Badger Conference Differences between Divisions Smoother integration with same teams
14. Price Competitive but revenue focused Sideline seating $15 Alumni/Students $20 Non-students Endzone seating $8 Alumni/Students $12 Non-students Higher for Championship games Discounted Season tickets ½ off Meets NCAA requirements
15. Place Reconstruction of Baseball Field Foster and Central Park Avoids property and/or rental costs Ticket Sales Online printable order forms and tickets Available at Stadium Future Plans Only if sustainability allows
16. Promotion Independent Off-campus Articles, newspapers, press releases, ads, flyers, posters, raffles, promotions, givaways NEIU Campus (12,000+ students) Blackboard, NEIUport, Research tools WZKD 88.3 NEIU Radio, TVs (SCI, CLS, Union) Pep Rally Stimulate pride and spirit Free admission into next home game