Case Study on Kiehl's India launching their boutique store in Mumbai, creating buzz via Twitter with the help of MindShift Interactive.
Read on to see how celebrities, influencers on twitter & just about EVERYONE joined in to create buzz about #KiehlsMumbai
An award-winning Case Study, for sure!
3. The Strategy
Run Contests creating brand awareness
Engage with the right audiences
Building Insightful brand connect
Understand Consumer Sentiments
Garner Brand Evangelists
5. Running contests based on Insights of
When Kiehl’s Customers are Online
(The graph highlights the peak timelines in a day with maximum interaction in form of RTs, replies and @ mentions)
6. We made everyone speak about Kiehl’s Mumbai!
A definite contender for the
“Most talked about Legendary Twitter Campaign of 2011”
10. Campaign Launch
Give Back Contest
Adopted from the Kiehl’s Gives spirit of giving back to society.
Insights showcased the “need” for influencers to connect with
people on their TL.
Bloggers & Tweeps gave back to their readers & followers creating
personal interaction & rewards.
18. Event highlights
Over 600 Twitter
conversations about
#KiehlsMumbai launch!
19. “We merged our expertise in understanding the
consumer pulse & gaining insights through our
Social Media Report to select Twitter as our
primary Campaign platform. The ‘Give Back’
contest helped create the buzz, excitement &
brand connect we were looking for. The Result was
was seen across Twitter with #KiehlsMumbai
being the talk of the town ensuring consumer
awareness & increased footfalls.”
Zafar Rais, CEO
MindShift Interactive
20. “Social media platforms like Twitter are a key
element of that digital universe that our
customers traverse and MindShift Interactive
has worked towards getting us closer to them.
Our digital campaign reached out to over 2.5
lakh customers across Twitter within the month
and we received an overwhelming response.”
Anurag Tyagi, Brand Manager
Kiehl’s India