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Zainal Abidin Sayadi
    zainals@uthm.edu.my
     zainals@oum.edu.my
www.slideshare.net/zainals
             013 - 7486098
LEARNING OUTCOMES
By the end of this topic, you should be able to:
 Identify important elements in the
  communication process;
 Describe four models of communication;
  and
 Explain the significance of the roles of signs,
  symbols, and metaphors to meaning and
  interpretation.
 information  is transmitted from a source
  through a channel to a receiver
 the encoding and decoding of information is
  of primary importance
 Noise is interference on the channel or
  media through which the information is
  transmitted
 contact = medium of communication
 code = the language
   We write guided by our ideas, beliefs, and motivations
   as we write, we explore, discover and learn.
   The information we produce triggers us to start thinking of
    new ideas.
   These new ideas influence our beliefs, and so the
    exploration cycle begins again.
a  person needs to be actively engaged in the
  process of knowing,
 “tacit dimension”
    the fact that we know more than we can say and
     that we often say more than we realise.
A person discovers meaning in an experience
 or context,
    the person writes a text to express and convey
     the meaning he had gained from the experience.
        Someone else reads the text in another context (for
         instance, by the beach) and derives meaning from it.
communicationmodels
communicationmodels
communicationmodels
communicationmodels

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communicationmodels

  • 1. Zainal Abidin Sayadi zainals@uthm.edu.my zainals@oum.edu.my www.slideshare.net/zainals 013 - 7486098
  • 2. LEARNING OUTCOMES By the end of this topic, you should be able to:  Identify important elements in the communication process;  Describe four models of communication; and  Explain the significance of the roles of signs, symbols, and metaphors to meaning and interpretation.
  • 3.  information is transmitted from a source through a channel to a receiver  the encoding and decoding of information is of primary importance  Noise is interference on the channel or media through which the information is transmitted
  • 4.  contact = medium of communication  code = the language
  • 5. We write guided by our ideas, beliefs, and motivations  as we write, we explore, discover and learn.  The information we produce triggers us to start thinking of new ideas.  These new ideas influence our beliefs, and so the exploration cycle begins again.
  • 6. a person needs to be actively engaged in the process of knowing,  “tacit dimension”  the fact that we know more than we can say and that we often say more than we realise. A person discovers meaning in an experience or context,  the person writes a text to express and convey the meaning he had gained from the experience.  Someone else reads the text in another context (for instance, by the beach) and derives meaning from it.