Although employee referral programs may have its problems, you can fix them. When you evaluate and then solve these major problem areas, you’ll start to see some real, long-lasting results.
What do you think? What are some other reasons why an employee referral program may not work?
Get a free indexing report for your organization to measure the true effectiveness of your employee referral program by benchmarking it against that of others.
Register to generate your free report: www.er-i.net/register
2. Performance Gaps between
Good Employee Referral
Programs and the Average
Ones are
While Most Recruiters have realized the Importance
WIDENING
• Help in Recruitment
of Employee Referrals, many still have simple policies
not Integrated Programs that:
• Build a Diverse Work Force
• Grow the organization’s Employment Brands
Is Your Employee Referral
Program as Good as you Think?
3. Recent European Study
Spanning
145
Companies
A Recent Study conducted across 145
Companies Revealed:
• Compared to other recruiting sources, the Employee
Referral Program had a success rate of over 42%
(Referral to Hire Ratio)
•
73% of the companies claimed that the cost-per-hire
through their Employee Referral Programs is
significantly lower than the other recruitment sources.
• More than 53% of the businesses surveyed already had
an established Referral Program in use, and 36%
Investing in an Employee Referral Program and
the right technology to support it Is crucial
planned to set up one within the next year.
Is Your Employee Referral
Program as Good as you Think?
4. Is your ERP
helping you achieve:
• High Volumes
• Quality Hires
• High Interview to Hire Ratio
• High Retention ratios
OR
Is your ERP
in the face of increased Hiring
Targets
• Outdated & Stale
• Showing a Plateau in Performance
• Necessitating a Quick Program Audit
• Low Time-to-Fill
• Satisfaction of Managers,
Employees & Prospects
• Increased ROI
Is Your Employee Referral
Program as Good as you Think?
5. Here is a
USEFUL
CHECKLIST
to check the relevance
& efficacy of your
Employee Referral
Program
Is your Referral Program Prioritized
correctly?
• The difference between a good & average program is
often the difference between focus & a one-shoe-fits-all
policy. Instead of covering the entire spectrum of jobs, an
effective referral program focuses on:
• Mission Critical Jobs
• Hard to Fill Positions
• High Priority Jobs
Utilizing Employee time in Referrals for positions that
are easy to fill through other Recruitment Solutions,
does not Increase ROI in the long run.
Is Your Employee Referral
Program as Good as you Think?
6. Optimal Use of
Social Recruiting
Is your Referral Program making Optimal use
of Social Recruiting Solutions?
An effective Employee Referral Software, must facilitate the
Solutions
Employee’s Social Media Relationships & provide Easy Tools
to convert them into referrals.
Structured technology solutions which empower
employees in the Referral process work better than
fitting your process into the design of an available tool
Is Your Employee Referral
Program as Good as you Think?
7. Maintaining
Operational
Responsiveness
Is your Organization as Proactive as you
would like it to be?
Slow Response Time is likely to affect the Referrals
negatively, as also to frustrate Employees. In order to
keep Interest Levels High:
• Both the Referral & the Employee must be responded
to, within a pre agreed time frame
• The time frames must be communicated early on, to
set common expectations
• Should you be unable to reduce the turnaround time,
Opt for an Agile Employee Referral Tracking
Software, that can keep employees updated
about the status of the Referral made by them
it will be advisable to seek volunteers or reduce the
scope of the program.
Is Your Employee Referral
Program as Good as you Think?
8. Ease of Use
Is your ERP a maze for employees to
trudge through?
• Even large rewards can fail to get employees to act, if
the referral program is not backed by operational
ease. It is worthwhile to consider:
• Does the process have too many complicated steps?
• Are the Employees able to access the program easily?
• Employee Referral Programs should be integrated
with the overall Recruitment Program
A User Friendly Social Recruiting Software can go a
long way in improving Employee Usage & Efficiency
Is Your Employee Referral
Program as Good as you Think?
9. Relevant Reward
Programs
Is your Reward Program customized to excite
your Target Audience?
• The Primary Positioning of a good Employee Referral
Rewards program is that referrals are to be made for
the benefit of the Team & the Organization . Few points
worth emphasizing are:
• Employees have a crucial role in building the team.
Employees are therefore positioned as Talent Scouts.
• Benefits in productivity when working along with the
best
Public Recognition of an Employee making
Great Referrals, goes a long way in
Employee Motivation
• If relevant, increase in Employee Stock Value, as a result
of Increased Productivity can also be highlighted
Is Your Employee Referral
Program as Good as you Think?
10. Relevant Reward
Programs
Employees can also be motivated & engaged
in Referral Programs through non monetary
appreciation such as:
• Personalized Thank You Notes
• Opportunities to Interact with Top Management
• Choice of vacation or work shift schedules
• Opportunity to appear in Company Product Advertising
An overall culture of employee appreciation on
relevant referrals, can establish the importance of the
Employee Referral Program
Is Your Employee Referral
Program as Good as you Think?
11. Relevant Reward
Programs
In addition to the recognition, you can also
offer Prizes as well as Cash Awards:
• Rewards could vary basis Salary of the Position
• Higher Bonuses can be offered for Hard to fill positions
• Additional Awards can be granted for Referrals who turn
out to be High Performers
• Rewards can also be offered for candidates who come
close to requirement, but are not hired
Periodic Surveys to determine what would motivate
employees, will help keep Rewards relevant
Is Your Employee Referral
Program as Good as you Think?
12. Appropriate
Employee
How important is Employee Education in
your Organization?
Organizations need to provide adequate support &
Education
training to enable employees to unearth their
contacts. Some important areas of education are:
• Where to look for Prospects?
• Best Practices to build Online Relationship with
Industry Resources
• Tips to help them leverage their Social Media
Networks
Provide Effective Tool Kits that reduce
Trial & Error for Employees
• Provide Improved Job Descriptions
Is Your Employee Referral
Program as Good as you Think?
13. Referral
Hire Quality
What steps are being taken to ensure
Quality Hires?
Organizations need to set both Culture & Processes to
ensure Quality Hires through Employee Referrals:
Proactively approach
Top Performers
• Performers should be proactively reached out to,
with required positions to be filled
Reach out to
Boomerangs
• Weak Referrers need to be tracked & given feedback
• Boomerangs can be reached out to
• New Recruits can be asked for Referrals on
Identify Weak
Referrers
boarding.
Is Your Employee Referral
Program as Good as you Think?
14. Inclusive Program
Have you created an Inclusive Program to
increase volume of referrals?
Vendors
In order to increase Referral Volumes, it will be prudent
to bring the following people under the Program
coverage:
Non
Employees
Managers
• Managers
• Non Employees such as Consultants, Customers
• Vendors
Is Your Employee Referral
Program as Good as you Think?
15. Referral Volumes
What are the specific measures taken to
improve referral volumes?
The following measures can significantly impact the
referral volumes:
• Creating a community of referrers that includes
Increase
Volumes
highly networked individuals
• Proactively seeking out employees who were earlier
Referral
working at firms being targeted for acquiring
employees
• Holding competitions among employees, challenging
them to visit competitor locations
Is Your Employee Referral
Program as Good as you Think?
16. Quantifiable Targets
Employees
Is your Employee Referral Expectation
converted into Measurable Targets?
It will help employees know the seriousness of the
Managers
program if they have measurable targets. Targets can
be set at the following levels:
SBUs
• SBUs
• Managers
• Employees
Is Your Employee Referral
Program as Good as you Think?
17. Periodic
Updates
Are you reviewing the success or failure
of the Employee Referral Program often?
Target
Program Evaluation is an important component of
success. A review should be conducted at least once a
quarter to:
• Position the ERP in a changing Business Landscape
Impact on
Business
Operations
Achievement
• Review the Performance Metrics
• Review the Performance Differential of the ERP
versus other Recruitment Methodologies
Is Your Employee Referral
Program as Good as you Think?
18. About Zalp
ZALP is a unique SaaS (software-as-a-service)
based social employee referral software
designed to help organizations efficiently
source the highest quality candidates through
the most valuable source of recruitment–
Employee Referrals.
zalp.com
19. About Zalp
Empowered with breakthrough features that
tap into the full potential of Social Media and
an extremely user friendly interface, ZALP is
every organization’s perfect Social Employee
Referral and Social Recruiting Software.
ZALP helps organizations boost their employee
referral output by upto 72%
zalp.com
%
20. Why Zalp
7 easy and convenient ways to refer
The success of any employee referral program depends on one primary factor:
Employee Participation
ZALP gives employees not one but seven easy and convenient
ways to make referrals. This ensures increased employee
participation like never before.
ZALP’s social media integrated features make the referral
process for employees not only easy but also fun.
zalp.com
21. For more information, visit
www.zalp.com
To book a free demo, drop a mail to
info@zalp.com
www.linkedin.com/company/zalp
www.facebook.com/zalp03
www.twitter.com/zalptweets
zalp.com
You may also call us for any other assistance
1-866-217- 1267
22. Do you already have an
Employee Referral Program?
Get a personalized indexing report for your organization that helps
you benchmark your referral program against industry leaders and
understand key performance indicators better.
Register now »
ER-i is the first ever initiative on employee referrals that brings together recruitment leaders
from all across the world to set the benchmarks of an employee referral program.
Is Your Employee Referral
Program as Good as you Think?