Better Homes - Project Sales and Marketing

1. Project Sales & Marketing

3. Why Better Homes? Around 10,000 listings at any given time Dozens of exclusively sold and leased projects 200,000 clients per annum Over 20 offices in seven countries Strategic partnerships and sister-companies Research studies, Marketing consultancy and Sales administration International Scope and Domestic Prowess

4. Core competencies

6. PSM Services 1 2 Sales Execution & Management 3 Marketing & Sales Consultancy After Sales Administration & Customer Service

7. Project Management Process Feasibility Study & Competitor Analysis Marketing & Sales Strategy – Product Positioning Project Pricing Strategy & Payment Scheduling Marketing & Advertising Campaign / Budget RFP & Selection Process – Marketing Agencies / Vendors Better Homes Internal Marketing Initiatives – Planning External (3rd party) Marketing Initiatives – Planning Marketing & Sales Collateral Launch & Execution of Sales Project Briefing (BH Internal, Agency Partners & BH CRM) Final Product & Logistics Check Customer Service – Payment Collection Ongoing Reports Customer Service –Construction Updates (Monthly / Quarterly / Annually) (Six Weeks) (Ongoing) (Ongoing) (Ongoing)

8. One stop shop Market segmentation, targeting and positioning strategies Project Marketing strategies, Ad campaigns, budgeting and advisory Marketing collateral, Internal & external marketing initiatives Feasibility studies, Competitor analysis, Community reviews, Zone analysis etc. Strong in-house real estate database supporting studies undertaken Sales execution with periodical reporting Exhibitions, Launch event planning and execution Site sales office Call center and Web enquiry management Post sales Customer service Marketing Research Sales & After sales

9. Why Project Sales & Marketing? “ Better Homes” brand name and reputation Dedicated Project Leaders backed by experienced Sales Team Customized services with One stop shop (Research, Marketing, Sales, After sales) Proven track record and expertise Strategic locations with facilities and support locally and Internationally Franchises + Joint Ventures + Agency Partner Network (locally and Int’l) Sophisticated Sales Management/CRM System (MasterKey Systems) Access to one of the largest real estate database in the region Specialized Marketing and Research team

11. Questions..? Q & A Thank you..