This document outlines an agenda for a webinar on digital public engagement. The agenda includes foundational concepts of digital engagement, listening to the public, better survey design, collaboration tools, social media engagement, and evaluation. It emphasizes that digital engagement complements rather than replaces in-person engagement, and that high-quality digital engagement has similar qualities to in-person engagement like participation across different commitment levels. Examples of engagement tools and approaches are also provided.

1. Digital Public Engagement
IAP2 Canada / USA Webinar
November 12, 2013 – 2pm EST
Susanna Haas Lyons
Public Engagement Specialist
susannahaaslyons.com
@zannalyons
susanna@susannahaaslyons.com

2. Agenda
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Foundational concepts
Listen
Better surveys
Collaboration
Social engagement
Evaluation

3. Digital engagement compliments,
rather than replaces,
face-to-face engagement methods
(in most circumstances)
Good quality digital engagement has
many of the same qualities of good
in-person engagement

4. Some Participants Medium Time
&Energy
Wide Audience - Shallow Engagement
Observers
Depth of Commitment
susannahaaslyons.com
Few participants Deep Participation
Engagement for All Commitment Levels

5. First: Listen.
Image Source: MelvinGaal, Flickr (CC)

6. Better Surveys
Image Source: Nicobobinus, Flickr (CC)

7. bcservicescard.metroquest.ca

8. bcservicescard.metroquest.ca

9. bcservicescard.metroquest.ca

10. bcservicescard.metroquest.ca

11. Collaborative Engagement
Image Source: Brenderous, Flickr (CC)

12. Ideation or Crowdstorming
Essential Components:
• Good question
• Transparent evaluation
• Participant outreach
• Active convener participation
Some tools:
Uservoice, IdeaScale, Publi
Vate, OpenIdeo, Delib
Dialogue App, Bright
Idea, etc

16. Social Engagement
Outreach
Information
Engagement
Image Source: Jason A. Howie, Flickr (CC)
How have you used social media for
high quality engagement?

17. Want a better commute? Tell @vantransp2040
#yvr transportation future ideas bit.ly/lFa6yS
Join #FB event
Susanna Haas Lyons project with City of Vancouver and UBC (2011)

18. Susanna Haas Lyons project with City of Vancouver and UBC (2011)

19. http://www.salisbury.sa.gov.au/Council/Have_Your_Say/St_Kilda_Playground_Story_Collection

21. Evaluate, Fail, Grow

22. Susanna Haas Lyons
Public Engagement Specialist
susannahaaslyons.com
@zannalyons
susanna@susannahaaslyons.com