On the zanox Expert Day in Brussels Sébastien Monnet, Head of Belgium at zanox explained to publisher why Belgium is a 'Must Do' for publishers. E-commerce growth increased with 23% in 2011 and is therefore very interesting for publishers. Sébastien shares tips and tricks to publishers to start their own initiative in Belgium.
4. 1. MARKET FIGURES
ONLINE SALES & GROWTH
Online Turnover: 1.10 billion EUR in 2011 (compared to 903 mln EUR in 2010)
Online Turnover expectation in 2012: 1.18 billion EUR
E-Commerce growth in 2011
E-Commerce growth: 23% increase in 2011
23%
83% of webshops expect 2-digit growth in 2012
2nd Highest European Online Growth in Europe
9%
NL BE
BeCommerce study - eCommerce in Belgium - March 2012 4
5. 1. MARKET FIGURES
INSIGHTS
Belgian shopper profile: 18 – 27 yrs, male, Dutch speaker, high-income
Average monthly spending: 150 EUR
Online buyer loyalty: 89% will buy online again in the future
Top 5 products in 2011
Books
Boat, plane or train tickets
Event tickets
Clothing / Shoes
Hotel / Overnight stay
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
BeCommerce study - eCommerce in Belgium - March 2012 5
6. 1. MARKET FIGURES
BELGIUM GOES INTERNATIONAL
Belgian are conservative but…
46% of online shoppers prefer Belgian websites.
30% perceives foreign websites as less reliable.
… willing to go international
56% of online shoppers have bought on International webshops
Prices and conditions are most of the time more attractive
International advertisers adapt to the local market standards
Comeos study - eCommerce in Belgium - June 2012 6
7. 1. MARKET FIGURES
FLANDERS VS. WALLONIA
Higher internet penetration rate?
Largest population?
Spend more time and money online?
Impulse buyers? Price comparisons?
More fashionable?
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8. 2. ZANOX BELGIUM -
GROWTH
zanox Belgium Growth
+ 47 %
67 %
+100 %
+ 156 %
2009 2010 2011 2012 Forecast 2013 Objective
E-Commerce growth 2012 in Belgium: 23%
(compared to 13,4% in Europe)
Commercial Team grew from 2 to 8 within 3 years
Publisher & Advertiser portfolio
9. 2. ZANOX
STRAIGHT TO SUCCESS
Publisher
Local Advertiser
Concepts Marketplace
& Performance
The Team & &
International &
Optimization Technology
Reach Innovation
10. 2. ZANOX
COMMERCIAL TEAM
Sebastien Monnet Reitse Bosma
Head of Belgium Sales Manager
Adrien Lepert Sonia Zammit
Publisher Manager Account Manager
Business development Shopping & Telecom
Florent Le Chuiton Selinde Winter
Publisher Manager Account Manager
Emailing Shopping & Telecom
Jules Scomorovschi Katrien Dierickx
Publisher Manager Account Manager
Content Portals Finance
12. 3. MARKET TRENDS
DOMAIN REGISTRATIONS
Total registration: 1.3 million URL’s in Belgium (5 million in NL)
Room to monetize & grow opportunities
Geographical Distribution
19% of the BE domain names are owned by Dutch people
The Flemish people own most of the domain names
Dns.be 12
13. 3. MARKET TRENDS
ENERGY & UTILITIES MARKET
Available url’s
Energy market totally open to competition (since 2007) fournisseurdenergie.
be
Many challenging players
energieleveranciers-
Green Energy, competitive prices & customer-friendly service vergelijken.be
elektriciteit-
vergelijken.be
Only 2 energy comparison websites
Room for more comparison websites!
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14. 3. MARKET TRENDS
TELECOM PREPAID MARKET
Available url’s
No Combination sale (= Koppelverkoop & offres conjointes) available yet
carte-sim.be
Many Prepaid advertisers sim-kaart.be
Cheap prices, good customer services, easy to buy samsung-
galaxy-tab.be
best-
smartphone.be
Very few Telecom comparison portals
Room for more comparison websites!
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15. 3. MARKET TRENDS
INTERNATIONAL ADVERTISERS
Available url’s
More international Shopping & Fashion advertisers
fashion-
blog.be
More Offline retailers chaussures-
femmes.be
Adapt better to local market
Room for new content portals!
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16. 3. MARKET TRENDS
IS MOBILE THE NEW ELDORADO?
Publishing houses
Advertise in Top Apps!
Isobar Mobile - June 2011
17. 3. MARKET TRENDS
Cookie Law Travel Law Google Panda
Prior-consent (opt-in?) Requirement for Travel Devaluates the rankings of
publishers to pay for a websites with low quality or
Every party will be held license. not enough content
responsible
Abolition in June 2012 Same policy for all
The amended law needs after a series of lawsuits countries
to be signed by the King
Dutch & French
publishers have better
The cookie law in Belgium New system of self- rankings on some brand
is not in effect yet regulation on the market names & keywords
Ask zanox expert Ask zanox expert
Valeer Damen Wesley Kelder
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19. 4. PUBLISHERS OPPORTUNITIES
NEW PUBLISHER CONCEPTS
RETAIL & FASHION Attract international brands
Over 1,5 million products in our datafeeds
SHOES Largest portfolio on the market
High demand
ENERGY Online subscription now possible
CREDIT Still a very profitable market
PREPAID CARDS Market not mature yet for combined offers
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20. 4. PUBLISHERS OPPORTUNITIES
TRAFFIC OPTIMIZATION
SEO Consultancy Keywords & Tips GPP Technology
Personal support Specific BE words Customized tracking
Improved rankings (Kortingsbonnen, Solden
Track transactions per
, bottine)
SEO tips keyword
Category & products
Newsletter/workshop Web shop brands IT support
increased # of sales increased # of sales increased # of sales
Ask zanox expert Ask zanox expert
Wesley Kelder Dirk-Jan Ubbels
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30. URL CONTEST
HOW?
Mail us your pitch / proposal for your favourite URL before 21 September
THE URL’S
fournisseurdenergie.be carte-sim.be fashion-blog.be
energieleveranciers-vergelijken.be sim-kaart.be chaussures-femmes.be
elektriciteit-vergelijken.be
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