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Similaire à Social Media Dw Wo M Seminar 28112007
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Social Media Dw Wo M Seminar 28112007
- 4. Social Media Supercharging Word of Mouth
- 11. “ To find something comparable, you have to go back 500 years to the printing press, the birth of mass media ... Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control”
- 16. Flickr
- 23. “ The deer now have guns” Consumer Control
- 27. Social Networks
- 30. Sampling in social communities
- 31. Stimuleert “Word of mouth” in community
- 32. “ Word of mouth” in community
- 34. Bedankt voor uw aandacht! [email_address]
Notes de l'éditeur
- Image from http://www.milkeninstitute.org/newsroom/photos/gc04_rmurdoch.jpg Quote from Wired http://www.wired.com/wired/archive/14.07/murdoch_pr.html The quote says it all really. The Economist made a similar comparison a few months ago, talking about the two kinds of ‘Movable Type’ effectively being bookends to the mass media era. But this version is the better sound bite. :-)
- Image from Flickr CC http://www.flickr.com/photos/anniebee/101003323/in/set-72057594115880189 Quote was originally from Gordon Borrell, Borrell Associates http://www.unmediated.org/archives/2006/02/the_deer_now_ha_1.php