media representation of gender

1. ZARMEEN DURRANI

2. MEDIA AND GENDER
Media and gender refers to the
 relationship between media and gender, and how
representations of the different genders created for
and by mass media.

3.  Media can range from newspapers, magazines, comic
strips, novels, CDs and music videos.
 These representations can influence the general
public's perception of the different genders.

4.  In media males and females are represented
differently, males are given more preferences as
compared to females.

5. ADVERTISEMENT
 In media men’s attention is focused on females, like in
a commercial of Gillette there is no role of females but
to increase its glamour a women is being added to the
commercial.

6.  Women are shown in traditional domestic chores
situations such as home making and child rearing and
as the trend are developing, as a glamorized
housewife.
 Even when they are representing professionals in
various fields they are still much glamorized.

7.  Males have dominated in sports related
advertisements.
 Powerful working image of men are represented in
advertisements.
 Women are represented as thin and beautiful while
men are portrayed as physically strong.

8. MOVIES/ TV SHOWS
 In movies or TV shows females are given smaller roles
as compared to males.
 Women are performing negative roles in movies or TV
shows while males are always represented in positive
roles.

9. SPORTS MEDIA
 Males are focused in sports media they are considered
as more athletic and strong that they can take risks
and more passionate.
 media coverage of female athletes still lags behind that
of men's" in quantity as well as quality.

10. STEREOTYPICAL MASCULINE
CHARACTERISTICS IN MEDIA
Males are represented as
 Independent
 Strong
 Non emotional
 Active
 Self confident
 Hard working

11.  Experienced
 Competitive
 Leaders
 Aggressive
 Violent

12. STEREOTYPICAL FEMININE
CHARACTERISTICS
Females are represented as,
 Dependent
 Emotional
 Weak
 Sensitive
 Self critical
 soft

13.  Quite
 Graceful
 Innocent
 Accepting
 passive

14. THANK YOU